This study aims to examine how marketing mix and trust theories influence users’ intentions to adopt herbal platform services in Thailand and examine the impact of these intentions on actual service usage, placing a special focus on the integration of technologies in the context. The significant potential for growth in Thailand’s herbal business and the currently underutilized online platforms, it is crucial for stakeholders to understand the determinants of investment intentions. Merging marketing mix and trust theories, this research offers a comprehensive analysis of factors influencing the use of herbal platform, highlighting the relevance of herbal in enhancing service adoption. This study utilized a quantitative approach, gathering data through online surveys from 416 users of online herbal platforms in Thailand using SEM to examine the impact of gender on consumers’ decisions to use these platforms. This study provides insights into effective business strategies for herbal companies and contributes novel perspectives to the literature on herbal services. It specifically examines cognitive and emotional trust impacts and explores gender dynamics within the context of Health development. The study clarifies the roles of these factors and assesses the impact of gender on platform adoption, highlighting the importance of m-Health services in facilitating this process. Enhancing user engagement with herbal platform services requires prioritizing influential determinants, streamlining the investment experience, and underscoring the sector’s contribution to economic revitalization. Authorities should prioritize simplifying the investment landscape and initiating advocacy campaigns, while platform developers are advised to improve the user experience, bolster educational efforts, and heighten awareness of the investment advantages within the herbal industry. This research provides stakeholders with insights into the factors that enhance Thais’ engagement with herbal market platforms, especially via online channels. Identifying these key drivers is anticipated to boost participation in the herbal market, thereby contributing positively to Thailand’s economy.

 This paper empirically analyzes the relationship between corporate governance and capital market risk using A-share listed companies in China’s Shanghai and Shenzhen markets from 2008 to 2022 as a research sample. The study finds that corporate governance decreases capital market risk using new risk measurement at the firm level. Further analysis shows that such an effect is more pronounced in the sample of private companies, companies with a higher degree of indebtedness, and companies with a lower concentration of power. This paper’s findings help us better understand corporate governance’s role in stock risk and provide theoretical support and empirical evidence to improve the stability of the financial market in emerging markets.

The objective of the study was to analyze green marketing in the promotion of environmentally responsible and sustainable practices in the development of resilient infrastructure in Peru. The methodology used was qualitative and interpretative, the documentary design based on the systematic review of scientific literature. The PRISMA model was applied for the selection of units of analysis, resulting in 36 articles out of an initial total of 950. Content analysis was used to examine the documents, following a detailed procedure that included the use of Grounded Theory to categorize and analyze the data. The results highlighted the importance of integrating green marketing and sustainable practices into resilient infrastructure planning and development. Key strategies were identified that include promoting environmental responsibility, adopting sustainable technologies in construction, and implementing policies that foster urban resilience and sustainability. The findings highlight the adoption of a comprehensive approach that combines green marketing with resilient infrastructure planning and development to address environmental challenges and promote sustainable development in Peru.

Given the importance of Information Communication Technology (ICT) in stimulating stock market development, many researchers have investigated their influences on the developed markets and high-income economies. The aim of this study is to examine the impact of ICT diffusion on stock market development for a panel of 17 selected emerging countries over the period 1990–2020 and employed the system-generalized method of moments (S-GMM) to test its objective. Three stock market development indicators are also used, namely: stock market capitalization (SMC), stock market total value traded (SMTT), and stock market turnover (SMT). Three ICT indicators are also employed, namely: Fixed telephone subscriptions (FTS), Individuals using the Internet (IUI), and Mobile cellular subscriptions (MCS). Three financial development indicators (deposit money among bank assets (DMB), liquid liabilities (LLB), and private credit by deposit money bank (PCM)) were employed as control variables. In its findings, all selected ICT dynamics positively affect stock market development and its constituents. Secondly, no proof was confirmed in relation to the impact of fixed telephone and stock market development with its elements. Thirdly, evidence of a positive relationship is sparingly apparent in financial development and its components. Fourthly, compared with fixed telephone, internet users more positively and significantly affect stock market development indicators. Policy implications are discussed.

The technological development and the rise of artificial intelligence are driving a significant transformation of the labor market. The technological unemployment predicted by Keynes poses challenges for the global labor market that require new solutions. Basic income research has become a significant field of study, attracting attention from various disciplines such as political science, law, economics, and sociology. The aim of this paper is to explore on the basis of a literature review, what factors influence the support for basic income among the population. A systematic literature review based on the Web of Science and Scopus databases, after screening 2623 publications, identified 23 articles that contained findings relevant to the research question. A significant number of authors (12/23) analyzed data from the same source, the European Social Survey 2016 (ESS Round 8, 2020), conducted in 2016, first published in 2017 and updated several times since then. The paper shows that the study of the topic has a strong European focus. The social, economic, social and cultural diversity of European countries makes these studies important from a European and EU perspective, but from an international perspective, further research on the topic is needed.