Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and the EU-EBRD’s Green Financing Facility show that sustainability boosts digital marketing. Eco-friendly branding goes beyond sustainable goods and strategic collaborations to support green causes. Consumer awareness is rising globally, especially in Asia-Pacific. Eco-friendly methods are being used to improve sustainability, employee wellbeing, and operational effectiveness. Email, social media, content, influencers, and SEO are effective digital marketing methods that increase customer involvement and reduce environmental impact. The environmental efforts of Patagonia, IKEA, Tesla, and Google are notable in Jordan. Jordanian economic modernization relies on sectoral strategies that integrate sustainability and diversity. The government is making headway in green projects, notably in energy, to meet Agenda 2030 and the Sustainable Development Goals. Environmentally responsible firms use content development, social media, and influencer marketing to create real stories and engage communities. Content marketing requires understanding the target audience, creating instructional resources, and effective distribution. Influencer marketing boosts brand awareness and engagement. Jordan suffers from resource limitations and the need for ongoing education, yet urbanisation and cultural growth are promising. Investments and government projects in green initiatives are enabling this change. Jordanians are increasingly buying eco-friendly items, which affects brand loyalty. Eco-friendly branding boosts customer views and brand awareness in Jordan, emphasising the significance of environmental responsibility in business.

Although much bibliometric research has been conducted to analyze publications on energy policy, a systematic investigation of the sustainability of nuclear energy use after the Fukushima nuclear accident is still lacking. Therefore, this study conducted a comprehensive bibliometric review of the sustainability of nuclear energy policy (NEP). This study discusses NEPs, highlighting their disadvantages; emerging research themes; and networks of the most productive authors, countries, journals, and institutions over the last 20 years (2002–2022). This timeframe was selected because of the Fukushima nuclear accident, which has been one of the largest environmental disasters in recent years. Bibliometric analysis was carried out by reviewing 1146 documents from the Scopus database using the keywords “energy policy” and “nuclear energy.” The OpenRefine software was used to deep-clean keywords with the same meaning, and VOSviewer was used to visualize them. The results show that over the past two decades, future research themes and trends in the study of NEP have focused on nuclear fuel, the Fukushima nuclear accident, risk perception, energy transition, and renewable energy. Bibliometric analysis has positively affected the development of NEP in countries that do not yet have nuclear power plants, such as Indonesia.

This paper presents a practical approach to empowering software entrepreneurship in Saudi Arabia through a unique course offered by the Software Engineering department at Prince Sultan University. The course, SE495 Emergent Topics in Software Engineering: Software Entrepreneurship, combines software engineering and entrepreneurship to equip students with the necessary skills to develop innovative software solutions that solve real-world problems. The course covers a range of topics, including platform development, market research, and pitching to investors, and features guest speakers from the industry. By the end of the course, students will have gained a deep understanding of the software development process and its intersection with entrepreneurship and will be able to develop a working prototype of a software solution that solves a real-world problem. The course’s practical approach ensures that students are well-prepared to navigate the complexities of the digital and software sectors and succeed in an ever-changing business landscape.

Instant and accurate evaluation of drug resistance in tumors before and during chemotherapy is important for patients with advanced colon cancer and is beneficial for prolonging their progression-free survival time. Here, the possible biomarkers that reflect the drug resistance of colon cancer were investigated using proton magnetic resonance spectroscopy (1H-MRS) in vivo. SW480[5-fluorouracil(5-FU)-responsive] and SW480/5-FU (5-FU-resistant) xenograft models were generated and subjected to in vivo 1H-MRS examinations when the maximum tumor diameter reached 1–1.5 cm. The areas under the peaks for metabolites, including choline (Cho), lactate (Lac), glutamine/glutamate (Glx), and myoinositol (Ins)/creatine (Cr) in the tumors, were analyzed between two groups. The resistancerelated protein expression, cell morphology, necrosis, apoptosis, and cell survival of these tumor specimens were assessed. The content for tCho, Lac, Glx, and Ins/Cr in the tumors of the SW480 group was significantly lower than that of the SW480/5-FU group (p < 0.05). While there was no significant difference in the degree of necrosis and apoptosis rate of tumor cells between the two groups (p > 0.05), the tumor cells of the SW480/5-FU showed a higher cell density and larger nuclei. The expression levels of resistance-related proteins (P-gp, MPR1, PKC) in the SW480 group were lower than those in the SW480/5-FU group (p < 0.01). The survival rate of 5-FU-resistant colon cancer cells was significantly higher than that of 5-FUresponsive ones at 5-FU concentrations greater than 2.5 μg/mL (p < 0.05). These results suggest that alterations in tCho, Lac, Glx1, Glx2, and Ins/Cr detected by 1H-MRS may be used for monitoring tumor resistance to 5-FU in vivo.

The People's Republic of China (PRC) wants to become a key regional actor in the Arctic. PRC's underlying priority in the region is gaining access to commercial opportunities from trade and natural resources. To this end, PRC is building its domestic capacities for research and commercial development in the Arctic, increasing its involvement in multilateral forums on Arctic governance and deepening ties to Arctic nations, especially Russia.

Attitudes towards PRC among Arctic nations are diverging, but Beijing generally faces high levels of skepticism and opposition to its Arctic involvement, explicitly grounded in perceptions of PRC as a state undermining the rules-based international order and potential military build-up in the high north.

The analytical framework in this article builds on an outline authored by Exner-Pirot in 2012 (Exner-Pirot, 2012) to detail the current schools of thought within Arctic governance, and builds on it by including more recent developments in Arctic governance, incorporating the updated Arctic policies of most Arctic countries and connecting it to PRC.

This article contends that Beijing wants to change the status quo of Arctic governance and shift it towards a more accommodating approach to non-Arctic states. This article finds, based on the stated Arctic strategies of the eight Arctic states and PRC, that there are different views on Arctic governance where Arctic countries for the most part indicate an openness to a Chinese entry into the Arctic, albeit in diverging ways. This creates a complex governance scenario for PRC to navigate as it seeks to become a key Arctic player

Background: Kangyang tourism, a wellness tourism niche in China, integrates health preservation with tourism through natural and cultural resources. Despite a growing interest in Kangyang tourism, the factors driving tourist loyalty in this sector are underexplored. Methods: Using a sample of 413 tourists, this study employed Covariance-Based Structural Equation Modeling (CB-SEM) to examine the influence of destination image, service quality, tourist satisfaction, and affective commitment on tourist loyalty. Results: The findings reveal that destination image and service quality positively affect tourist satisfaction, affective commitment, and loyalty. Tourist satisfaction and affective commitment are identified as critical drivers of tourist loyalty. Notably, affective commitment plays a stronger role in fostering loyalty compared to satisfaction. Conclusion: These results highlight the importance of a positive destination image and high service quality in enhancing tourist loyalty through increased emotional and psychological attachment. The findings inform strategies for stakeholders to improve Kangyang tourism’s growth by focusing on emotionally engaging experiences and service excellence.