This study aims to explore the relationship between online marketing dimensions and customer satisfaction within Jordanian companies and distributors. Utilizing a descriptive analytical methodology, the research focused on customers of Jordanian pharmaceutical companies and distributors. A survey was conducted using a questionnaire distributed to a target sample; out of 75 questionnaires, 61 were returned and valid, yielding a response rate of 81.3%. Data from the questionnaires were analyzed using AMOS and SPSS software. The findings indicated a statistically significant correlation between the collective dimensions of online marketing (attraction, engagement, retention, learning, and communication) and customer satisfaction. However, regression analysis showed no significant relationship between the individual dimensions of attraction, engagement, and retention with customer satisfaction. The study found that Jordanian pharmaceutical companies practice digital marketing at a high level, according to the sample responses. A key recommendation from the study is for pharmaceutical products to be promoted through various online marketing channels, including sponsored ads on social media and websites targeting both local and international audiences.
This paper explores diverse conceptualizations of leadership, emphasizing its profound impact on individuals and organizations. Leadership's influence on followers' daily lives, necessitating adaptation to modern complexities. Various theories offer distinct perspectives: distributed leadership emphasizes shared expertise. While charismatic leadership focuses on vision alignment. Authentic leadership promotes ethical climates, while Emotional Intelligence theory emphasizes emotional competencies. Ethical leadership underscores moral conduct. Five Domains Leadership highlights talent management and strategy execution, while Leadership Transition Theory discusses dynamic changes. Other theories include direct/indirect leadership, entrepreneurial leadership, and leader-member exchange. Participative leadership explores decision-making styles, and situational leadership aligns styles with follower maturity. Trait and behavioral theories focus on inherent traits and learned behaviours. This review underscores leadership's complexity, offering insights into its diverse conceptualizations and practical implications across contexts.
Leadership and personality traits of leaders always remained a hot debate among researchers and practitioners. However, there is still limited literature in the context of higher education. Thus, this research aimed to identify the most important personality traits in the workplace from the perspectives of higher education system leaders in four countries. The data were gathered by interviewing six participants from different nations, and those participants identified six personality traits that they considered positive at work. These traits include integrity, passion, adaptability, positivity, creativity, and compassion. Moreover, the findings revealed how program leaders can modify their recruitment and placement strategies to promote positive workplace practices and what methods can be used to reduce bad practices and their elimination, leading to higher business prospects. The results of this study can serve as guidelines for managers, program administrators, or intermediaries who want to improve their organizational performance. Moreover, the propositions developed by the findings can be investigated empirically.
This research quantitatively examines how online professional development (OPD) affects cognitive development in special education instructors. 100 individuals took part in outpatient department activities for six months, undergoing cognitive ability examinations before and after the intervention. Descriptive statistics, paired samples t-tests, multiple regression analysis, analysis of covariance (ANCOVA), and Pearson correlation coefficients were used to analyze the data. The findings show a significant rise in post-test scores on the Cognitive Abilities Test (CAT) after taking part in the OPD program. Years of experience and education level were important indicators of cognitive progress, emphasizing the significance of individual traits. Moreover, those with greater expertise and advanced levels of education often had better marks on the post-test. The results highlight the significance of cognitive growth as a crucial result of professional development for special education instructors, adding to the existing knowledge base. The research suggests giving priority to cognitive growth in professional development programs, customizing programs to meet individual requirements, and offering continuous support to educators. Future studies should investigate how OPD impacts cognitive development and analyze its lasting consequences on teacher efficacy and student results.
Despite Cameroon’s immense sand reserves, several enterprises continue to import standardized sands to investigate the properties of concretes and mortars and to guarantee the durability of built structures. The present work not only falls within the scope of import substitution but also aims to characterize and improve the properties of local sand (Sanaga) and compare them with those of imported standardized sand widely used in laboratories. Sanaga sand was treated with HCl and then characterized in the laboratory. The constituent minerals of Sanaga sand are quartz, albite, biotite, and kaolinite. The silica content (SiO2) of this untreated sand is 93.48 wt.%. After treatment, it rose 97.5 wt.% for 0.5 M and 97.3 wt.% for 1 M HCl concentration. The sand is clean (ES, 97.67%–98.87%), with fineness moduli of 2.45, 2.48, and 2.63 for untreated sand and sand treated with HCl concentrations of 0.5 and 1 M respectively. The mechanical strengths (39.59–42.4 MPa) obtained on mortars made with untreated Sanaga sand are unsatisfactory compared with those obtained on mortars made with standardized sand and with the expected strengths. The HCl treatment used in this study significantly improved these strengths (41.12–52.36 MPa), resulting in strength deficiencies of less than 10% after 28 curing days compared with expected values. Thus, the treatment of Sanaga sand with a 0.5 M HCl concentration offers better results for use as standardized sand.
Universities continue to provide solutions to private and public sectors of the economy by providing a skilled economy, increasing employment potentials, and improving employee performance. This study offered a theoretical model on the contributing factors to graduate employability among student entrepreneurs in Malaysian Higher Education and the mediating mechanism of perceived support and usefulness in social entrepreneurship to solve the graduate unemployment problem. We attained data using purposive and face-to-face sampling methods with acceptable data from 296 undergraduates and analyzed with the SEM software from respondents of various cultural backgrounds. Findings suggest a positive significant relationship between motivations, skills in social entrepreneurship, knowledge, and social elements on graduate employability. Similarly, perceived support explained skills, knowledge and social elements’ relationship to graduate employability except for perceived usefulness. The outcome further discovered the perceived support role for graduates of social entrepreneurship in fostering job crafting and future employability with various implications and recommendations. The results require the application of other research approaches to provide concrete implementations and social and economic solutions. Insightful results and proposals helpful to policymakers like higher education curricula developers and implementers, scholars, government and private universities of this study can help curb graduate unemployment through social entrepreneurship.
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