In the process of global economy, in the face of increasing business competition, it is more difficult than ever for brands to approach consumers and persuade them to consume. In the commercial environment, the competition between enterprises is essentially the competition of brands, and the competition of brands must first carry out the competition of brand image. Brand image carries the mission of information dissemination and value creation and plays an important role in business behavior. How to improve customer purchase intention by optimizing brand image and greatly promote the development of business through brand image is the purpose of this study. The construction and application of brand image not only covers all the characteristics of the brand, but also the focus of consumers’ attention when choosing brands and products. This paper comprehensively uses the systematic theories and methods of art design, marketing and consumer psychology and behavior as support, and adopts research methods such as literature data to explore and study the field of brand image. This study finds that customer perception of brand image directly affects customer purchase intention. At present, there are relatively few researches on how brand image can empower business. Through the study of “optimizing brand image to improve customer purchase intention”, this paper focuses on the direction of brand image empowering business, broadens the research breadth and depth in the field of brand image, and enrichis the research achievements in the field of brand image.

The process of digitalization within the realm of tourism is not merely a trend but rather a significant catalyst that is rapidly propelling the comprehensive transformation of the tourism industry into a new era of technological advancement. This intricate process fundamentally involves the seamless integration and application of cutting-edge digital technologies across various tourism-related activities and services. The advent of innovative solutions that harness the immense capabilities of artificial intelligence, the analytical power of big data, the security features of blockchain, and the interconnectedness provided by the Internet of Things primarily serves to enhance the overall quality of services offered, optimize pricing strategies to align with market demands, and improve risk management protocols within the industry. This paper methods uses 100 Scopus indexed papers about Smart Tourism Development in Kazakhstan. It is imperative to underscore the fact that the ongoing digitalization process, while offering numerous advantages, simultaneously imposes rigorous new requirements concerning the qualifications and competencies of staff members, as well as the paramount importance of data security measures and the protection of consumer rights in the digital environment. The effective management of this digital transformation necessitates a holistic and integrated approach that encompasses not only the development of robust infrastructure but also the enhancement of digital literacy among employees and the establishment of a dynamic and innovative ecosystem that encourages creativity and adaptability.

In the last few decades, nano-electronic devices have been manufactured using VLSI technology. Over the past four decades, IC technology has been growing by using CMOS technology successfully, but this CMOS technology has a scaling limitation. To overcome this scaling limitation, QCA (quantum dot cellular automata) emerges as an alternative. This work is the implementation of the design of a polar encoder using QCA technology. This design is a single-layered and even bottom-up approach technique. The Polar code is more efficient and has less energy dissipation compared to the turbo code and conventional codes (CC). This design explores (8:4). A Polar encoder is designed to have fewer cells and area compared to the turbo encoder and conventional encoder. The proposed design is implemented using the QCA designer tool.

Dredging and reclamation operations are pivotal aspects of coastal engineering and land development. Within these tasks lie potential hazards for personnel operating dredging machinery and working within reclamation zones. Due to the specialized nature of the work environment, which deviates from conventional workplace settings, the risk of workplace accidents is significantly heightened. The aim of this study is to conduct a comprehensive risk analysis of the safety aspects related to dredging and reclamation activities, with the goal of enhancing safety and minimizing the frequency and severity of potential dangers. This research comprises a thorough risk analysis, integrating meticulous hazard identification from sample projects and literature reviews. It involves risk assessment by gathering insights from experts with direct working experience and aims to assess potential risks. The study focuses on defining effective risk management strategies, exemplified through a case study of a nearshore construction project in Thailand. The study identified numerous high and very high-risk factors in the assessment and analysis of occupational safety in dredging and reclamation work. Consequently, a targeted response was implemented to control and mitigate these risks to an acceptable level. The outcome of this study will provide a significant contribution to the advancement of guidelines and best practices for improving the safety of dredging and reclamation operations.

Innovation management is an organizational iterative process of seeking and selecting new opportunities and ideas, implementing them, and capturing value from the results obtained. In the defense sector, due to the increasing interdependence between military capabilities and technology, countries have adopted innovation management approaches to drive the modernization of their defense industrial bases, promoting the development and integration of advanced technologies. This study presents an original systematic literature review on innovation management approaches applied to defense in developing countries. After the phases of identification and screening, 62 documents both from academic and gray literature were analyzed and categorized into 22 distinct approaches. The advantages, disadvantages, contexts, and potential applications of each approach were discussed. The findings show that the appropriate use of these approaches can strengthen the innovation capacity and technological independence of late-industrializing countries, consolidating their position in the global defense landscape and ensuring their sovereignty and continuous technological progress.

As the technical support for economic activities and social development, standards play a great role in modern society. However, with the increasing digitization of various industries, the traditional form of standards can no longer meet the needs of the new era, and there is an urgent need to digitally transform standards using advanced technologies. The digital transformation of standards involves the standard itself and all stages of its life cycle, is a very complex systematic project, in the transformation process, technology plays a key role. Therefore, this paper summarizes the key technologies involved in the process of digital transformation of standards, sorted out and evaluated them according to different purposes for which they were used, while giving the digitalization of standards transformation technology development trends and planning as well as typical cases, hoping to provide a comprehensive and clear perspective for those engaged in the related work, as well as reference for the subsequent research and application of digital transformation of standards.