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Feb 27, 2024

Enhancing sustainable passenger experience through duty-free shopping at King Fahd Airport: A multimodal perspective

With the increasing significance of travel retail within the global tourism industry, understanding the effects of duty-free shopping experiences on traveler well-being and brand perceptions has become crucial for enhancing customer satisfaction and engagement. This study examines the relationships between duty-free shopping experiences, traveler well-being, and brand perceptions at King Fahd International Airport. Utilizing a quantitative research approach, data were collected from 412 passengers who had recently engaged with duty-free shops. The study incorporated four key experiential dimensions—pragmatic, sociability, hedonic, and usability experiences—alongside well-being, brand engagement, brand experience, and word-of-mouth (WOM) advocacy. The findings indicated positive associations between well-being and pragmatic, hedonic, and usability experiences. Moreover, well-being significantly influenced brand engagement and brand experience, but not WOM. Brand engagement was found to be a significant predictor of brand experience, while it had no significant effect on WOM. Additionally, WOM did not significantly influence brand experience. These insights contribute to a comprehensive understanding of the intricate interplay between shopping experiences, well-being, and brand-related outcomes, providing valuable guidance for airport retailers and marketers to optimize traveler satisfaction and engagement.

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Sept 9, 2023

Mapping land use diversity in new GRA, Idah local government area, Kogi, State: Towards sustainable township development

In light of swift urbanization and the lack of precise land use maps in urban regions, comprehending land use patterns becomes vital for efficient planning and promoting sustainable development. The objective of this study is to assess the land use pattern in order to catalyze sustainable township development in the study area. The procedure adopted involved acquiring the cadastral layout plan of the study area, scanning, and digitizing it. Additionally, satellite imagery of the area was obtained, and both the cadastral plan and satellite imagery were geo-referenced and digitized using ArcGIS 9.2 software. These processes resulted in reasonable accuracy, with a root mean square (RMS) error of 0.002 inches, surpassing the standard of 0.004 inches. The digitized cadastral plan and satellite imagery were overlaid to produce a layered digital map of the area. A social survey of the area was conducted to identify the specific use of individual plots. Furthermore, a relational database system was created in ArcCatalog to facilitate data management and querying. The research findings demonstrated the approach's effectiveness in enabling queries for the use of any particular plot, making it adaptable to a wide range of inquiries. Notably, the study revealed the diverse purposes for which different plots were utilized, including residential, commercial, educational, and lodging. An essential aspect of land use mapping is identifying areas prone to risks and hazards, such as rising sea levels, flooding, drought, and fire. The research contributes to sustainable township development by pinpointing these vulnerable zones and providing valuable insights for urban planning and risk mitigation strategies. This is a valuable resource for urban planners, policymakers, and stakeholders, enabling them to make informed decisions to optimize land use and promote sustainable development in the study area.

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Sept 20, 2024

A multi-criteria decision analysis to rank energy alternative options using analytic hierarchy process with a sustainable criteria: A case study of Mae Sariang, Mae Hon Song Province, Thailand

Providing and using energy efficiently is hampered by concerns about the environment and the unpredictability of fossil fuel prices and quantities. To address these issues, energy planning is a crucial tool. The aim of the study was to prioritize renewable energy options for use in Mae Sariang’s microgrid using an analytical hierarchy process (AHP) to produce electricity. A prioritization exercise involved the use of questionnaire surveys to involve five expert groups with varying backgrounds in Thailand’s renewable energy sector. We looked at five primary criteria. The following four combinations were suggested: (1) Grid + Battery Energy Storage System (BESS); (2) Grid + BESS + Solar Photovoltaic (PV); (3) Grid + Diesel Generator (DG) + PV; and (4) Grid + DG + Hydro + PV. To meet demand for electricity, each option has the capacity to produce at least 6 MW of power. The findings indicated that production (24.7%) is the most significant criterion, closely followed by economics (24.2%), technology (18.5%), social and environmental (18.1%), and structure (14.5%). Option II is strongly advised in terms of economic and structural criteria, while option I has a considerable advantage in terms of production criteria and the impact on society and the environment. The preferences of options I, IV, and III were ranked, with option II being the most preferred choice out of the four.

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Aug 13, 2024

Safeguarding natural environment in tourism—And the phenomenon of greenwashing

One of the important elements of corporate communication nowadays is to draw attention to the environmentally friendly and sustainable aspects of products and services. However, companies are profit-oriented, their goal is to win consumers and they are not afraid to get more passengers and more income by using green, often completely empty phrases. Despite the topicality of the subject, the need to examine the legal environment is indisputable. From a methodological point of view, this document presents a non-exhaustive list of the most relevant legislation and recommendations. This is also a novelty of the study, as the topic has not been examined from the legislative framework before. The purpose of our article is to present the phenomenon in the field of tourism, to shed light on the difficulties of the regulatory background of greenwashing. Many legal rules have been adopted to protect and safeguard the natural environment. In this article, we will look at some of the legal solutions and documents that attempt to serve this noble cause. All the international, EU and national standards that protect the environment are also relevant in the field of tourism. However, we will not go into these in this article. We will highlight a few standards which we believe may be of particular relevance in the context of tourism. Our selection is rather subjective, as there is no need for it to be exhaustive given the volume and complexity of the legislation, especially as all environmental elements are essential for tourism. As a result of the research, it can be concluded that despite the increasingly sophisticated regulation of the legal environment, there is evidence that companies are taking advantage of the opportunities offered by communication and consumer confidence, often through ignorance, to commit greenwashing.

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