The doctrine of the mean reflecting Confucian wisdom is an impartial, not extreme attitude and code of conduct, pursuing a mode characterized by stable, coordinated, and sustainable development. The doctrine of the mean emphasizes that people should “be kind to nature”. It attaches great importance to the building of a society in harmony with nature. Therefore, it has great enlightenment on the relationship between man and nature.

This study explored the relationships between green market orientation and competitive advantage, with a particular focus on the mediating role of green sustainable innovation. The research utilized a structured questionnaire to gather data from managers involved in environmental protection and professionals working in the manufacturing sectors of computers, electronics, optical products, and electrical equipment. The survey targeted respondents from key regions in Saudi Arabia, including Riyadh, Qassim, and the Eastern Province, resulting in a total of 273 responses. The collected data were analyzed using structural equation modeling (SEM), a robust statistical technique that allows for the examination of complex relationships between variables. The findings confirmed a mediational model where green sustainable innovation—comprising both green product and green process innovation—served as a critical intermediary linking green market orientation to competitive advantage. Furthermore, the study validated direct effects of green market orientation on both green sustainable innovation and competitive advantage. These results emphasize the dual pathways through which green market orientation influences business performance. The research concludes by offering actionable insights for Saudi managers, highlighting strategies to maximize profitability and competitiveness through the adoption and implementation of green sustainable innovation practices.

Local community members play a critical role in the success of conservation projects, which in turn have the potential to influence the perceptions of local people. Relationships matter when it comes to sustainable long-term conservation and community well-being. The study aims to establish the relationship between local communities and wildlife conservation organizations in the context of Phinda Private Game Reserve and the Mnqobokazi community, located in South Africa. Data was collected using the qualitative methods of interviews and focus group discussions. The findings show that a symbiotic relationship between conservation organizations and local community members is critical in conserving the environment. The research indicates that both participation and benefits result in improved perceptions towards the protected area and a strong positive relationship. The accrual of benefits also appears to result in pro-environmental consciousness amongst community members. Several existing studies examine participation or benefit-sharing in community-based tourism in developing nations. However, less is known about the relationships between local communities and conservation organizations and the effect of participation and beneficiation on these relationships. This research narrows this gap in the body of knowledge by qualitatively examining a single case study. The findings add value to global collaborative efforts aimed at achieving positive relationships between communities and conservation management.

The scientific discourse on university towns (UT) has progressed for a long time, with a surge of interest in recent years. However, a global overview of the research conducted on this topic have yet to exist. This paper aims to re-examine the relationship between UT and urbanization in literature. Built environment and people are often the most talked aspects in UT literatures. The variety of definitions remains largely uncharted. Policies behind UT development are also rarely studied. This article used an R studio-based bibliometric literature review to synthesize findings from various scientific literature. Keywords related to university towns and urban were used in digital search engines to examine and analyse the literature. Results revealed a significant gap in scientific research on critical theoretical concepts that planners can use as a guide in creating, formulating, and evaluating UT, especially in developing countries. This study promotes simplification of existing literature by examining the impact of UT on the stakeholders involved.