“Theory”Search All-EnPress Publisher LLC.

Feb 20, 2024

Subtitle Translation of Coco from the Perspective of Communicative Translation Theory

In the context of globalization, the film industries of various countries have rapidly developed. China, while actively exporting its own films, has also imported a large number of excellent foreign films. As a result, film subtitle translation has become an important means of communication between different cultures. Considering the unique nature of film subtitles, it is crucial to ensure that the translation is clear, natural, and faithful to the original, so as to allow the target language audience to experience the same viewing effect as the source language audience. This aligns with communicative translation theory proposed by Peter Newmark. Therefore, this paper primarily adopts Newmark’s perspective of communicative translation theory to analyze the English-Chinese subtitles of the film Coco. The aim is to summarize the methods, strategies, and techniques of subtitle translation, providing assistance and reference for future subtitle translation work. Conclusion has been drawn that the theory of communicative translation can guide subtitle translation to some extent.

Abstract

Download PDF(306.18KB)

XML

0

8

Feb 20, 2024

A Study on the Chinese-English Translation of Domestic Movie Titles from the Perspective of Skopos Theory

In the context of film globalization, movie titles, as important cultural symbols, have a significant impact on the promotion of movies. However, there are currently limited researches exploring the Chinese English translation of domestic movie titles from the perspective of Skopos theory . Therefore, this study analyzes the Chinese-English translation strategies and effects of domestic movie titles, as well as the purpose, objectives, and translation methods in the translation process, through the three rules of Skopos theory. The aim of this study is to provide a theoretical basis and practical reference for the translation of domestic movie titles from Chinese to English, improve the international spreading effect of movies, promote the development of Chinese-English translation research, and have important significance for promoting the development of domestic movies in the international perspective.

Abstract

Download PDF(348.56KB)

XML

0

8

Dec 9, 2024

Sales innovation and synergy strategy of Chinese pharmaceutical enterprises in the context of digital transformation: A perspective from the affordance theory

In the rapidly evolving landscape of China’s pharmaceutical industry, this study investigates how pharmaceutical enterprises can achieve profitable sales innovation amid the process of digital transformation. Grounded in the Affordance theory, it posits that the positive impact of digital transformation on sales innovation is driven by the affordance afforded by digital technology and ubiquity. The research focuses on A-share pharmaceutical companies in China, utilizing data from 2012 to 2022 and employing multiple regression analysis to examine the influence of digital transformation on corporate sales innovation. The results demonstrate a significant positive effect of digital transformation on sales innovation. The study further categorizes digital transformation into technological affordance and ubiquity affordance, separately validating their roles in promoting sales innovation. Moreover, by considering synergistic effects, the research unveils the intricate relationship between digital transformation and corporate innovation performance. The findings provide a fresh perspective on understanding how digital technology propels sales innovation and offer concrete guidance for the digital transformation practices in the pharmaceutical industry.

Abstract

Download PDF(697.67KB)

XML

0

8

May 20, 2024

Integrative geography—Current issues in theory and practice (on the example of the Georgian geographical school)

The article discusses the essence of integrative geography and its importance for the theory and practice of geographical science. Such areas of integrative geography are characterized, the development of which will further increase the importance of applied geographical science. They include teaching about cultural landscape and historical landscape (part of landscape studies), geoecological expertise and environmental impact assessment (part of geographic ecology), geographic archeology and ecological culture (part of historical geography), landscape management and landscape services (part of landscape planning), and tourism—Assessment and planning of recreational resources (part of recreational geography).

Abstract

Download PDF(779.41KB)

XML

0

8

Jan 5, 2024

Policy-Making Report: New Policies on Releasing the “Double Reduction” Impact from the Perspective of Stakeholder Theory and Policy Network

The CPC Central Committee General Office and the State Council General Office jointly promulgated the Opinions on Further Reducing the Homework and Off-campus Training Burden of Compulsory Education Students in in July 2021. The opinions makes it clear the hours of after-school service, and allow schools to coordinate teachers in the implementation of “ working hours” in a flexible manner. Schools are thus required to make improvement in the after-class service quality, organize interest-cultivation groups and various club ac_x005ftivities. However, this regulation change seem to create burden for several different interest groups in China.This study will concentrate on analyzing the underlying causes and contradictions in the process of policy implementation by combining the policy network theory and the relevant stakeholder analysis tools, and look for the optimization strategies meeting the interests and needs parties. Hence, it will certainly facilitate the implementation of after-school services in an all-around manner under the background of “double reduction” policy.

Abstract

Download PDF(343.12KB)

XML

0