This paper studies the product language construction of the twisted porcelain cultural heritage. Through field research, we collected and sorted out samples of twisted porcelain products, explored the product language characteristics of twisted porcelain from multiple aspects such as production process, product shape, and product color, interpreted cultural value, captured potential connotations, extracted representative words from user comments, quantified the relationship between users and twisted porcelain culture, realized the construction and transmission of traditional cultural language information, conveyed the traditional cultural information of the product to users, and promoted the sustainable dissemination and development of this cultural heritage. The research results show that after mining and extraction at the level of twisted porcelain characteristics, the core language constructs the cultural expression of twisted porcelain products, which is more in line with the needs of the market and users, and has the potential to be developed and disseminated using the language generation of cultural heritage products.

As a group of college students who are about to enter social life and have a certain impact on socio-economic and technological development, their concepts and qualities will have a significant impact on social development. Therefore, in a complex and ever-changing social environment, schools should pay attention to educating college students in aspects such as their values, high moral literacy, and political awareness. Schools can take ideological and political education as the foundation, comprehensively educate students through the construction of a good academic atmosphere, and cultivate them into application-oriented high-quality talents. Based on this, this article mainly studies the construction methods of college students' academic style from the perspective of ideological and political education in the new era.

Sustainability in road construction projects is hindered by the extensive use of non-renewable materials, high greenhouse gas emissions, risk cost, and significant disruption to the local community. Sustainability involves economic, environmental, and social aspects (triple bottom line). However, establishing metrics to evaluate economic, environmental, and social impacts is challenging because of the different nature of these dimensions and the shortage of accepted indicators. This paper developed a comprehensive method considering all three dimensions of sustainable development: economic, environmental, and social burdens. Initially, the economic, environmental, and social impact category indicators were assessed using the Life cycle approach. After that, the Analytic Hierarchy Process (AHP) method and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) were utilized to prioritize the alternatives according to the acquired weightings and sustainable indicators. The steps of the AHP method involve forming a hierarchy, determining priorities, calculating weighting factors, examining the consistency of these assessments, and then determining global priorities/weightings. The TOPSIS method is conducted by building a normalized decision matrix, constructing the weighted normalized decision matrix, evaluating the positive and negative solutions, determining the separation measures, and calculating the relative closeness to the ideal solution. The selected alternative performs the highest Relative Closeness to the Ideal Solution. Lastly, a case study was undertaken to validate the proposed method. In three alternatives in the case study (Cement Concrete, Dense-Graded Polymer Asphalt Concrete, and Dense-Graded Asphalt Concrete), option 3 showed the most sustainable performance due to its highest Relative Closeness to the Ideal Solution. Integrating AHP and TOPSIS methods combines both strengths, including AHP’s structured approach for determining criteria weights through pairwise comparisons and TOPSIS’s ability to rank choices based on their proximity to an ideal solution.