This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student perceptions and enrollment decisions. It delves deeper than simply confirming PR’s effectiveness, offering insights into how specific PR tactics can resonate with student needs and expectations. Furthermore, it explores how PR influences student retention, highlighting the long-term benefits for universities. This research is a valuable tool for institutions seeking to thrive. By understanding the power of PR in shaping student decisions, universities can tailor their outreach efforts more effectively. Additionally, the study emphasizes the lasting advantages of a strategic PR approach, contributing to a broader discussion on its importance in higher education. Ultimately, these findings benefit both institutions and students, who can expect improved transparency, engagement, and communication within their academic communities.

Since 1999, China’s higher education has experienced significant growth, with the government dramatically increasing college enrollment rates, thereby enhancing the overall quality of education. However, most existing studies have primarily focused on the quantity of education, with little attention having been given to the impact of higher education quality (HEQ) on economic growth. This study aims to explore how higher education quality (HEQ) contributes to regional economic growth through scientific and technological innovation (STI) and human capital accumulation. Using panel data from 31 Chinese provinces from the period 1999 to 2022, panel regression models and instrumental variable methods were employed to analyze both the direct and indirect impacts of higher education quality (HEQ) on economic growth. The results confirm that improving higher education quality (HEQ) is crucial for sustaining China’s economic growth. More specifically, higher education promotes regional economic expansion both directly, by enhancing labor productivity, and indirectly, by facilitating scientific and technological innovation. Furthermore, the study suggests that the balanced distribution of educational resources across regions should be prioritized to support coordinated regional development. This research provides insights for policymakers on how balanced regional economic development can be achieved through educational and technological policies. This work also lays a foundation for future studies.

The purpose of this study is to determine the impact of internal university social responsibility policies on the administrative personnel of a Colombian university. Under a non-probabilistic sampling method, the study collected information from 58 collaborators selected from a total of 92 working at the university. The information was collected through a structured questionnaire and evaluated using the generalized linear model. The results indicate that administrators perceive that university social responsibility policies have an adverse effect on the work environment. This is justified by the fact that the university’s actions are not oriented towards the welfare of its personnel. In conclusion, universities should concentrate enormous efforts on implementing strategies that foster the commitment of their collaborators, in order to generate a significant impact on their responsibility and motivation.

service-learning activities are effective in higher education programmes. During the COVID-19 period, universities have implemented this methodology and students have improved their social and practical skills. The purpose of this article is to analyse the role of higher education in the process of adapting teaching based on experiences designed for students to serve the community. This research presents the results of a specific service-learning experience of 35 students from the Teamworking programme during the academic years 2020–21 (online) and 2021–22 (face-to-face), in collaboration with the San Juan de Dios Foundation in Madrid, which provides care for people with disabilities. Students evaluated the experience through a quantitative study based on a questionnaire previously developed by Folgueiras (2013), divided into four dimensions. Students also provided some feedback, explaining that this experience changed their perception of people with disabilities, considering the personal value of contributing to social inclusion through service learning. The results show that through the Folgueiras model, students have strengthened their social skills and competences, and through an applied training project that offers the opportunity to build a real relationship through different activities, where learning was at the centre of the interaction between students and young people with disabilities. In conclusion, although the evaluation was positive in terms of the students’ professional and human development, this project requires continuous improvement in the long term, since the subjectivity of human relationships follows a dynamic course with variables that are sensitive to time and individual experience.

Mediating role of artificial intelligence in the relationship between higher education quality and scientific research ethics among faculty members: A Study in carrying out the study, specific research objectives were derived, and based on the derived objectives, null hypotheses were formulated and tested for the study. This study, thus, employed survey research design. This study’s population comprised postgraduate students from Middle Eastern University, Jordan, with 1200 students. Using the population, a sample size of 291 respondents was selected based on Krecie and Morgan The students in the sample completed Google Forms questionnaires. The data were statistically processed, and the analysis’s most significant level was 0.25. The research questions were analyzed using descriptive statistics, and the null hypothesis was tested using Pearson Product Moment Correlational Analysis (PPMC). Also, the study showed a significant relationship between artificial intelligence and the quality of higher education and the relationship of significance between artificial intelligence and ethics in scientific research. The researcher suggested a need for ongoing education, cross-discipline cooperation, and the development of solid ethical frameworks for the integration ethics of AI academia.

The current study aims to determine the post COVID-19 adoption rates, the variation of the adoption by regions, and the effects of communication technologies on higher education with focus on students’ engagement and faculty satisfaction. The present research uses the convergent parallel design which is a form of mixed-methods research design. First, the study searched for 18 relevant articles using key search terms including “post-COVID-19 education”, “e-learning tools”, “communication technologies” and “higher education”. The qualitative analysis, however, shows that the technological strategies have to be in line with the preparedness of the people, the need to address challenges such as the lack of face-to-face contact and how technologies such as augmented reality and simulation-based learning can be used. Quantitative analysis shows that teleconferencing tools (β = 0.45, p < 0.001) and cloud computing (β = 0.38, p < 0.003) have positive impact on engagement and satisfaction. The one-way ANOVA results show that there is a difference in the adoption rates across the regions while the MCAs score for communication challenges is 60%. From the descriptive statistics it can be seen that there is a very high adoption rate of cloud computing (Mean = 89.7%, Standard Deviation = 3.1%) and teleconferencing tools (Mean = 84.9%, Standard Deviation = 4.5%). The Structural Equation Modeling (SEM) shows the domino effect of teleconferencing on engagement (β = 0.60, p < 0.001), satisfaction (β = 0.75, p < 0.002) and collaboration efficiency (β = 0.55, p < 0.001). Thus, the current study establishes the fact that there is a need to provide equal opportunities and technology which is adaptable to improve the students’ engagement and satisfaction in various learning institutions.