This study aims to elucidate the impact of marketing investment dimensions (MTS, MTOE, ROMI) on profitability indicators (ROA, ROE, GPM, OPM) and sustainable growth indicators (SGR, ARG) for service companies. The study population consisted of 135 service companies listed on the Amman Stock Exchange. A purposive sample of 55 companies was selected from this population. Financial reports and statements from 2018–2022 for these companies were analyzed to achieve the study objectives, employing appropriate statistical methods like multiple regression to test hypotheses. Previous literature shows conflicting results regarding the relationship between marketing investment dimensions and profitability/sustainable growth. Some studies found positive impacts, while others did not. This study contributes to this debate by providing statistical evidence. The results show that higher MTS, MTOE, and ROMI have a positive impact on SGR, OPM and ROA but a negative impact on GPM, ARG, and ROE. This underscores that marketing investments should be viewed in conjunction with overall operating expenses. Companies that control other expenses and increase the marketing investment proportion of total operating expenses may achieve better financial performance. Marketing investment metrics can serve as useful diagnostics and measures of effectiveness for improving marketing profitability, financial performance, and growth. In summary, this study statistically demonstrates the nuanced impacts of marketing investments on service company profitability and sustainable growth indicators. The results emphasize analyzing marketing spends in context of broader expenses and overall company financial health.

Artificial Intelligence (AI) in education has both positive and negative impacts, particularly in term of increasing plagiarism. This research analyzes Indonesia’s plagiarism regulations and offers solutions. It uses doctrinal methods with legislative, case, and comparative studies, revealing that plagiarism is regulated but not specifically for AI involvement. The results show that plagiarism in scientific work has actually been regulated through several regulations. On the other hand, there is no regulation governing the involvement of AI in the process of preparing scientific articles. Comparative studies show that the US, Singapore, and the EU have advanced regulations for AI in education. The US has copyright laws for AI works and state regulations, Singapore’s Ministry of Education has guidelines for AI integration and ethics, and the EU has the Artificial Intelligence Act. To tackle AI-related plagiarism in Indonesia, the study suggests enacting AI-specific laws and revising existing ones. Ministerial and Rector statutes should address technical aspects of AI use and plagiarism checks. The Ministry should issue guidelines for universities to develop Standard Procedures for Writing and Checking Scientific Work, using reliable AI-checking software. These measures aim to prevent plagiarism in Indonesia’s educational sector.

Technological management has promoted distinctive characteristics in the socio-productive development of the regions. Its usefulness in entrepreneurial activity is studied to design the architecture of a technological observatory as an intelligent system for entrepreneurship in Latin America. Using a descriptive-explanatory method, data obtained from the application of two instruments directed to 18 experts in information and communication technologies and 174 entrepreneurs distributed 92 in Lima-Peru and 82 in Santiago de Cali-Colombia are processed. The findings show informational and training barriers and a weak or non-existent technological platform for effective entrepreneurial development. Added to the low development of plans and alliances mediated by technologies, whose experience supports public policies that strengthen entrepreneurship as an emerging economy. The architecture supports the functional and operational aspects of the system. Its scalability in other regions dynamizes the services-processes required prior to the detection of needs directed towards the projection of sustainable entrepreneurship.

Noise pollution in construction sites is a significant concern, impacting worker health, safety, communication, and productivity. The current study aims to assess the paramount consequences of ambient noise pollution on construction activities and workers’ productivity in Peshawar, Pakistan. Noise measurements have been recorded at four different construction sites in Peshawar at different times of the day. Statistical analysis and Relative Importance Index (RII) are employed to evaluate the data Risk variables, such as equipment maintenance, noise control, increased workload, material handling challenges, quality control issues, and client satisfaction. The results indicated that noise levels often exceeded permissible limits, particularly in the afternoon, posing significant worker risks. In addition, RII analysis identified communication difficulties, safety hazards, and decreased productivity as significant issues. The results show that noise pollution is directly linked with safety risks, decreased performance, and client dissatisfaction and needs immediate attention by authorities. This paper proposes a strategic policy framework, recommending uniform hand signals and visual communication methods without noise for workers, worker training about safety, and using wearable devices in noisy settings. Communication training for teams and crane operators, proactive quality control, and customer-oriented project schedules are also proposed. These recommendations aim to mitigate the adverse effects of noise pollution, enhance construction industry resilience, and improve overall operational efficiency, worker safety, and client satisfaction in the construction sector of Peshawar, aligning with policy and sustainable development objectives.

Presently, any development initiatives without considering sustainability can barely be imagined. There has been a paradigm shift in the focus of the development partners from the mere development to sustainable development. However, the role of development partners in bringing sustainability in livelihood assets of the rural community has long been questioned. Hence, this study aims to explore the sustainability in the form of changes in livelihood assets of a local community in Bangladesh. This study considers the changes in livelihood assets of the community over the three-time frames - before, during, and after a project implemented by a national NGO called ‘UST’ and subsequently identifies the community’s capacity to sustain the project outcomes after the completion of the project. ‘Sustainable Livelihood Framework (SLF)’ developed by Department for International Development (DFID) was utilized in this study to analyse the vulnerability and livelihood issues of the community members. Data has been collected through focus group discussions, household survey and key informants’ interviews from three distinct villages of ‘Khutamara’ union in the ‘Nilphamari’ district of Bangladesh. The finding of the study states that all the livelihood assets such as the social capital, human capital, natural capital, financial capital, physical capital have positively changed due to the interference of the development partners. This study further finds that even after the completion of project tenure, such positive trends continue to exist among the community members indicating sustainable development. Moreover, political capital- a new type of livelihood has also emerged because of the project implementation which was not quite evident before the inception of the project. In addition, this study explored the unique phenomenon of the Shabolombee Gram, where the transformation altering farmers’, livelihoods does not come from the government or the private sector but originates from a Non-Governmental Organization (NGO). Therefore, the government and its development partners may adopt and incorporate the Modified Sustainable Livelihood Framework (MSLF) to ensure the sustainable development.

As cities continue to face the increasing demands of urban transportation and the need for sustainable mobility solutions, the integration of intelligent transportation systems (ITS) with smart city infrastructure emerges as a promising approach. This paper presents a novel framework for integrating ITS with smart city infrastructure, aiming to address the challenges of urban transportation and promote sustainable mobility. The framework is developed through a comprehensive literature review, case studies, and stakeholder interviews, providing significant insights into the integration process. Our research outlines the key components of smart city infrastructure that can be integrated with ITS, highlights the benefits of integration, and identifies the challenges and barriers that need to be addressed. Additionally, we propose and apply evaluation methods to assess the effectiveness of ITS integration with smart city infrastructure. The results demonstrate the novelty and significance of this framework, as it significantly reduces traffic congestion, improves air quality, and enhances citizen satisfaction. This paper contributes to the existing literature by providing a comprehensive approach to integrating ITS with smart city infrastructure, offering a transformative solution for urban transportation challenges.