This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student perceptions and enrollment decisions. It delves deeper than simply confirming PR’s effectiveness, offering insights into how specific PR tactics can resonate with student needs and expectations. Furthermore, it explores how PR influences student retention, highlighting the long-term benefits for universities. This research is a valuable tool for institutions seeking to thrive. By understanding the power of PR in shaping student decisions, universities can tailor their outreach efforts more effectively. Additionally, the study emphasizes the lasting advantages of a strategic PR approach, contributing to a broader discussion on its importance in higher education. Ultimately, these findings benefit both institutions and students, who can expect improved transparency, engagement, and communication within their academic communities.

Inland Container Depots (ICDs) are inland multi-modal terminals where goods in intermodal loading units can be transferred directly to seaports. The contribution of ICDs to regions’ economic and social growth is undeniable. To achieve the sustainable development of ICDs, evaluating and improving their service quality is critical. This study aims to investigate the factors contributing to the service quality of ICD in a developing country. The data utilized covers some ICDs in the Red River Delta, Vietnam. Regarding analytic methods, descriptive statistics first were run to show the level of aspects of service quality of ICDs. Subsequently, attitudinal statements were analyzed using exploratory factor analysis before linear regression was applied to recognize the factors influencing the service quality of ICDs. Generally, the service quality of ICDs was evaluated at an acceptable level but far from the high one. The results suggested that the four influential service quality factors included location and accessibility, facilities, process and management, and labor. Based on the findings of contributing factors, managerial implications were proposed.

In order to explore the preliminary effect of 1-MCP application at seedling stage on the growth effect and yield of open field cucumber, this experiment conducted cultivation experiments on three application periods (leaf spraying at one leaf stage, 2 days before planting, spraying after the third harvest), two treatment times (one treatment, two treatment), and two management methods (removing the first and second female flowers, and conventional management). The results showed that in the open field cucumber cultivation experiment, the application of 1-MCP at seedling stage could promote the growth of cucumber, and the T4 treatment was the best, and the second treatment was better than the first treatment; T4 (0.35 mL 1-MCP + treatment 2 days before colonization + after the third harvest + routine management) treatment scheme had the best effect.

This study empirically examines the complex relationship between materialism and economic motivation, proposing an inverted U-shaped relationship. The research analyzes three dimensions of materialism: happiness pursuit, social recognition, and uniqueness, and their impact on economic motivation. The findings suggest that materialism, when balanced, positively influences economic motivation without causing adverse effects. This relationship remains consistent across demographic characteristics and life satisfaction levels, challenging the traditional negative view of materialism. The implications of these findings extend to marketing strategies, policy design, and infrastructure development, offering actionable insights for real-world contexts. This research underscores the importance of balancing materialistic values to foster sustainable economic growth and well-being.