This paper delves into the analysis of the physical flow patterns of users and its subsequent influence on their purchasing behavior. The research methodology encompassed surveying a substantial sample size of 400 users actively engaged with travel applications. The gathered data underwent meticulous analysis employing a combination of descriptive statistics and structural equation modeling techniques. The findings from this study have unveiled noteworthy insights into user behavior within travel applications. It is evident that the inclination to engage with the system has a substantial and positive impact on users’ purchase intentions. Moreover, the motivation behind users’ system usage has a direct bearing on their purchase intentions, primarily mediated by the enjoyment derived from the overall experience. This research underscores the pivotal role played by travel applications in the contemporary travel industry landscape. As travelers increasingly rely on digital platforms to plan their trips and make informed choices, understanding the intricate dynamics of user engagement, motivation, and subsequent purchasing decisions within these applications is paramount. This deeper comprehension not only sheds light on consumer behavior but also empowers businesses to tailor their offerings and enhance user experiences, thereby solidifying the indispensable position of travel applications in the ever-evolving travel sector.

In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a systematic and comprehensive approach, the study analyzes academic publications, industry reports, and case studies to extract theoretical frameworks, empirical findings, and practical insights. The findings underscore a significant transformation catalyzed by AI integration into Customer Relationship Management (CRM). AI enables personalized interactions, fortifies customer engagement through interactive agents, provides data-driven insights, and empowers informed decision-making throughout the customer journey. Four central themes emerge: personalized service, enhanced engagement, data-driven strategy, and intelligent decision-making. However, challenges such as data privacy concerns, ethical considerations, and potential negative experiences with poorly implemented AI persist. This article contributes significantly to the discourse on AI in CRM by synthesizing the current state, exploring key themes, and suggesting research avenues. It advocates for responsible AI implementation, emphasizing ethical considerations and guiding organizations in navigating opportunities and challenges.

A precise risk assessment in a production line constitutes a significant item to identify susceptible areas where there is a possibility of product quality degradation. This also applies to the precast concrete production line in Indonesia that has a spun pile product. Based on a risk assessment activity conducted in this study, it is proposed to build a traceability model in order to maintain and even improve the spun pile product quality in Indonesia. The approach used was the Neural Network of the perceptron model for weighing and will result in a defined traceability path in the context of reducing defects and even failed spun pile products. The simulation result showed that the model has been able to detect risky path possibilities to reduce product quality. The accumulation result of high-risk and medium-risk paths in this study showed that closer to product finalization, the risk will be higher. It is evident that when assessing Indicators, the order from the highest accumulation value first is Curing & Demolding and Stressing & Spinning at 29% each, Casting at 14%, Forming & Setting at 14%, and lastly Cutting & Heading at 14%. Regarding the risk assessment for activities, the first position is Curing & Demolding and Stressing & Spinning with 30% each, the second is Casting and Forming & Setting with 15% each, and the third is Cutting & Heading with 10%.

To evaluate the efficiency of decision-making units, researchers continually develop models simulating the production process of organizations. This study formulates a network model integrating undesirable outputs to measure the efficiency of Vietnam’s banking industry. Employing methodologies from the data envelopment analysis (DEA) approach, the efficiency scores for these banks are subsequently computed and comparatively analyzed. The empirical results indicate that the incorporation of undesirable output variables in the efficiency evaluation model leads to significantly lower efficiency scores compared to the conventional DEA model. In practical terms, the study unveils a deterioration in the efficiency of banking operations in Vietnam during the post-Covid era, primarily attributed to deficiencies in credit risk management. These findings contribute to heightening awareness among bank managers regarding the pivotal importance of credit management activities.

Healthcare mobile applications satisfy different aims by frequently exploiting the built-in features found in smart devices. The accessibility of cloud computing upgrades the extra room, whereby substances can be stored on external servers and obtained directly from mobile devices. In this study, we use cloud computing in the mobile healthcare model to reduce the waste of time in crisis healthcare once an accident occurs and the patient operates the application. Then, the mobile application determines the patient’s location and allows him to book the closest medical center or expert in some crisis cases. Once the patient makes a reservation, he will request help from the medical center. This process includes pre-registering a patient online at a medical center to save time on patient registration. The E-Health model allows patients to review their data and the experiences of each specialist or medical center, book appointments, and seek medical advice.