This paper delves into the analysis of the physical flow patterns of users and its subsequent influence on their purchasing behavior. The research methodology encompassed surveying a substantial sample size of 400 users actively engaged with travel applications. The gathered data underwent meticulous analysis employing a combination of descriptive statistics and structural equation modeling techniques. The findings from this study have unveiled noteworthy insights into user behavior within travel applications. It is evident that the inclination to engage with the system has a substantial and positive impact on users’ purchase intentions. Moreover, the motivation behind users’ system usage has a direct bearing on their purchase intentions, primarily mediated by the enjoyment derived from the overall experience. This research underscores the pivotal role played by travel applications in the contemporary travel industry landscape. As travelers increasingly rely on digital platforms to plan their trips and make informed choices, understanding the intricate dynamics of user engagement, motivation, and subsequent purchasing decisions within these applications is paramount. This deeper comprehension not only sheds light on consumer behavior but also empowers businesses to tailor their offerings and enhance user experiences, thereby solidifying the indispensable position of travel applications in the ever-evolving travel sector.

This study investigates the intricate relationship between awareness advertising and buying intention among Iraqi grocery shoppers, exploring the mediating role of consumer attitude. Employing a quantitative approach, the authors surveyed 300 shoppers. Using a random sampling technique. To ensure rigor and validity, the authors rigorously analyzed the relationships using partial least squares structural equation modelling (PLS-SEM) based on 288 valid responses. The findings reveal that awareness advertising significantly impacts buying intention, mediated by consumer attitude. These insights offer valuable management implications for product marketers. Sufficient brand awareness attracts consumer attention, shapes positive attitudes, and ultimately drives purchase decisions. This study further validates the theoretical model of consumer response by empirically establishing consumer attitude as a central intermediary between awareness advertising and buying intention within the Iraqi market context.

In the perspective of this article, the intercultural influences are viewed through the lens of educational benefits likely to be acquired by students following international socio-educational exchange programs. A model analysis is proposed based on these benefits on students majoring in economic areas, and it has been based on the perspective of influences through education and interaction with different cultures as compared to those of which the individual belongs to, respectively social influence. The research carried out was based on the observations made throughout a five-year period, between 2013 and 2018, regarding the evolution of students participating in the Erasmus programs. The analysis of the international socio-educational experience of people who studied abroad at a foreign university for a certain period of time was the starting point to design a research methodology so that the proposed topic could be investigated by collecting, structuring and analysing qualitative data, considering the fact that qualitative data will allow the discovery of associations of features, respectively of the benefits of personal experiences, which can only be analysed and perceived through the lens of points of view of those who experienced them. The qualitative research included the analysis of students in economics majors participating in the Erasmus program during the academic year 2018–2019 at a small university. The interview technique was used and the processing and interpretation of the data was carried out using software specific to qualitative research. The analysis carried out focused on the identification of complex connections underlying in the answers received from the respondents, answers that allowed the outlining of conceptual maps related to the research objectives. The purpose of the analysis was to underline the intercultural influences as perceived throughout four processes: individual internalization, socialization, individualization and humanization. These influences are revealed by the outcome of the research, that is the five conceptual maps that have resulted. These conceptual maps represent a starting point for future similar researches.

Entrepreneurial self-efficacy has a predictive effect on entrepreneurial performance. The lithium-ion battery industry is the cornerstone of the emergency of the four emerging industries of “new energy”, “new materials”, “new technology” and “high-end manufacturing”. In the past, scholars have not considered the characteristics of entrepreneurs in their research on improving Chinese lithium-ion battery new venture growth. The personal characteristics of entrepreneurs have not received widespread attention from scholars. This article will start with the characteristics of entrepreneurs themselves and explore the path that entrepreneurs’ characteristics affect Chinese lithium battery new venture growth. This article builds a structural equation model to empirically analyze the relationship among variables. The data analysis results show that entrepreneurial self-efficacy significantly promotes the growth of new startups and entrepreneurial resilience plays a mediating role between the two. It cannot be concluded that entrepreneurial passion plays a positive moderation role between entrepreneurial self-efficacy and entrepreneurial resilience. Entrepreneurial passion also does not play a positive moderation effect between entrepreneurial self-efficacy and new venture growth. However, entrepreneurial passion plays a positive moderating role in the influence of entrepreneurial resilience on new venture growth. The findings of the study are beneficial for practitioners of Chinese lithium battery enterprises and will allow their strategies to promote sustainable new venture growth.

This study delves into the nuanced impact of leadership styles on state-owned enterprises (SOEs) performance in Northeast China. It aims to discern how transformational, transactional, and authoritative leadership approaches influence organizational outcomes, framed within the context of sustainable leadership theory. Employing a quantitative methodology, the research analyzes survey data from employees across various SOEs to assess the relationship between leadership styles and company performance, including aspects such as job satisfaction, employee motivation, and operational efficiency. The findings reveal a clear dichotomy: transformational and transactional leadership styles positively correlate with improved performance metrics, fostering an environment of innovation, motivation, and job satisfaction. Conversely, authoritative leadership is shown to detrimentally affect these same metrics, potentially hindering organizational growth and employee morale. This research contributes to the broader discourse on leadership and organizational performance by highlighting the critical role of leadership style in enhancing the sustainable development of SOEs, particularly within China’s socio-political and economic fabric. Practical implications suggest a shift towards more adaptive, employee-centered leadership approaches to spur performance and sustainability in SOEs. The originality of this study lies in its specific focus on the Chinese context, offering insights into the leadership dynamics within SOEs and proposing actionable strategies for fostering leadership that align with sustainability and organizational excellence principles.