This empirical paper investigates the impact of green brand knowledge, green trust, and social responsibility on consumer purchase intentions within the developing nation of Pakistan. By highlighting the importance of these factors in influencing consumer behavior towards environmentally friendly products, the study aims to address the pressing need to mitigate environmental pollutants. Employing a quantitative research methodology, the study utilizes a questionnaire survey adapted from previous research to gather data. Regression analysis reveals significant and positive relationships between green brand knowledge, green trust, social responsibility, and consumer purchase intentions. Notably, green brand knowledge emerges as the most influential factor in shaping purchase intentions. This study contributes to the existing literature by providing insights into the dynamics of consumer behavior in a developing country context and offers practical implications for managers and decision-makers seeking to align organizational goals with consumer preferences for green brands. The findings underscore the importance of integrating environmental considerations into marketing strategies to meet consumer demand for sustainable products and foster environmental stewardship.

Growing urbanization in sub-Saharan Africa, with its attendant degradation of natural vegetation, is a real scourge. It takes the form of urban sprawl, with its corollary of native vegetation degradation. The aim of this study is to assess the impact of urban sprawl in Brazzaville and the related degradation of the vegetation covering on the urban site. The methodological approach was based on the collection of documentary and field data, as well as the analysis of Landsat satellite images from 2002, 2012 and 2022. The results show a regressive evolution of natural plant formations in favor of urbanization. The area of vegetation cover fell from 17,523 ha in 2002 to 8355.5 ha in 2022, representing a regression rate of 52.32% in 20 years. At the same time, the urban area has grown from 12,164 ha in 2002 to 29,892 ha in 2022, an increase of 145.74%. This deterioration in vegetation cover is reflected in water erosion, resulting in silting-up and flooding of homes and sanitation facilities.

Corporate social responsibility (CSR) is an important concept of modern economic theory. In the last few decades, it has become an increasingly popular marketing tool used by companies. Consumers too want to see more CSR activities, especially those focused on environmental protection. The petroleum industry produces both toxic and non-toxic waste at almost all stages of production. While petroleum companies satisfy market demand, they also want to meet consumers’ moral and ethical demands. In this light, CSR has become vital for the development of industry. This paper looks at CSR in the petroleum industry, and its effect on customer satisfaction and subsequently toward the customer repurchase intention in Malaysia. The starting point of this paper is the Stakeholder Theory. It then examines CSR endeavors within the oil and gas sector and its link to customer repurchase intentions. It also looks at the established hypotheses between the activities of CSR (Economic Responsibility, Legal Responsibility, Ethical Responsibility, Philanthropic Responsibility), customer satisfaction and repurchase intention. This paper aims to learn about the customer’s sense of fulfilment with the CSR activities, and what could be the reaction base on the customer’s expectation.

This study analyzes the interaction between legitimacy, innovation, uncertainty, and electric vehicle (EV) purchase intention in Spain, Portugal, Italy, and Greece. Using partial least squares structural equation modeling (PLS-SEM) and data from 2016 to 2023, the relationships between these key variables are assessed. The results show that legitimacy has a positive impact on purchase intention, while innovation influences legitimacy but does not directly affect purchase intention. Uncertainty moderates these relationships in complex ways. The findings suggest that enhancing the perception of legitimacy is crucial to increase EV purchase intention, and strategies promoting innovation and managing uncertainty can improve market acceptance.

As the second most polluting industry in the world, the fashion industry has a critical impact on the environment. The development of sustainable fashion is conducive to reducing the environmental pollution caused by the fashion industry. China has the largest consumer market in the world, and the Chinese government and major companies have made considerable contributions to the sustainable development of the fashion industry. However, research regarding young women’s attitudes towards this topic remains under-explored. This study interviewed 30 young women of different ages from different places in China. Based on the theory of planned behavior (TPB), a semi-structured interview was used as a data collection method, and thematic analysis was adopted for data analysis. This paper discusses young Chinese female consumers’ attitudes towards sustainable fashion and analyzes the motivating factors and hindrance factors affecting the consumption intentions of young Chinese female consumers towards sustainable fashion. The research found that young Chinese female consumers generally hold a positive and supportive attitude towards sustainable fashion. Consumers’ perceptions of sustainable fashion, their self-perceptions, and their level of green awareness all significantly impact their attitudes and purchase intentions toward sustainable fashion. Consumers feel low social pressure, and Chinese society demonstrates a high level of acceptance and praise for sustainable concepts. However, the lack of purchasing channels and choices for sustainable fashion in China and the high cost of sustainable fashion products discourage consumers from making purchases. This study will be beneficial as a reference when the Chinese government makes sustainable policies to guide consumers toward sustainable fashion consumption. This study helps enterprises select target markets in China and formulate sustainable fashion marketing strategies and targeted advertising. This study contributes to increasing consumer awareness of sustainable fashion, as well as providing reference and reflective value when consumers purchase sustainable fashion products. Finally, this study will help promote the development process of sustainable fashion in Chinese society, make contributions to reducing the waste of social resources, promoting the recycling of resources, and improving social conditions, and put forward specific solutions and feasible suggestions for the development of sustainable fashion in Chinese society.

Smart electric meters play a pivotal role in making energy systems decarbonized and automating the energy system. Smart electric meters denote huge business opportunities for both public and private companies. Utility players can manage the electricity demand more efficiently whereas customers can monitor and control the electricity bill through the adoption of smart electric meters. The study examines the factors affecting the adoption intention of smart electric meters in Indian households. This study draws a roadmap that how utility providers and customers can improve the smart electric meters adoption. The study has five independent variables (performance expectancy, effort expectancy, social influence, environmentalism, and hedonic motivation) and one dependent variable (adoption intention). The sample size for the study is four hundred and sixty-two respondents from Delhi and the National Capital Region (NCR). The data was analysed using structural equation modelling (SEM). The results of this study have confirmed that performance expectancy, environmentalism, and social influence have a significant impact on the intention of adopting smart electric meters. Therefore, utility providers can improve their strategies to attract more customers to adopt smart electric meters by focusing more on the performance of smart electric meters and by making them environmentally friendly. This research offers meaningful insights to both customers and utility providers to make energy systems decarbonized and control energy consumption.