This study aims to examine how marketing mix and trust theories influence users’ intentions to adopt herbal platform services in Thailand and examine the impact of these intentions on actual service usage, placing a special focus on the integration of technologies in the context. The significant potential for growth in Thailand’s herbal business and the currently underutilized online platforms, it is crucial for stakeholders to understand the determinants of investment intentions. Merging marketing mix and trust theories, this research offers a comprehensive analysis of factors influencing the use of herbal platform, highlighting the relevance of herbal in enhancing service adoption. This study utilized a quantitative approach, gathering data through online surveys from 416 users of online herbal platforms in Thailand using SEM to examine the impact of gender on consumers’ decisions to use these platforms. This study provides insights into effective business strategies for herbal companies and contributes novel perspectives to the literature on herbal services. It specifically examines cognitive and emotional trust impacts and explores gender dynamics within the context of Health development. The study clarifies the roles of these factors and assesses the impact of gender on platform adoption, highlighting the importance of m-Health services in facilitating this process. Enhancing user engagement with herbal platform services requires prioritizing influential determinants, streamlining the investment experience, and underscoring the sector’s contribution to economic revitalization. Authorities should prioritize simplifying the investment landscape and initiating advocacy campaigns, while platform developers are advised to improve the user experience, bolster educational efforts, and heighten awareness of the investment advantages within the herbal industry. This research provides stakeholders with insights into the factors that enhance Thais’ engagement with herbal market platforms, especially via online channels. Identifying these key drivers is anticipated to boost participation in the herbal market, thereby contributing positively to Thailand’s economy.
Research that discusses the impact of implementing Green Human Resource Management and environmentally friendly behavior, especially in sustainable tourism, is limited. It becomes crucial to understand how implementing good green human resource management practices in tourism sector organizations. To achieve the objectives of this research, a qualitative approach was used where the data and information collected were obtained through direct observation and interviews with tourism informants. The findings show the importance of environmentally friendly behavior as the implementation of green human resource management is able to improve tourism management. The uniqueness of this research is developing a model of human resource readiness in implementing environmentally friendly behavior towards sustainable tourism. This resource readiness will be reflected in the GHRM model in supporting sustainable tourism. The results of this research offer a model of sustainable Green Tourism which includes antecedents, implementation and results achieved. These antecedents come from internal and external (environmental ethics and management commitment) managers which will result in good GHRM implementation. This model will be the basis for implementing sustainable tourism in human resource management practices based on literature reviews and also tourism management practices.
Graphene has been ranked among one of the most remarkable nanostructures in the carbon world. Graphene modification and nanocomposite formation have been used to expand the practical potential of graphene nanostructure. The overview is an effort to highlight the indispensable synthesis strategies towards the formation of graphene nanocomposites. Consequently, graphene has been combined with useful matrices (thermoplastic, conducting, or others) to attain the desired end material. Common fabrication approaches like the in-situ method, solution processing, and melt extrusion have been widely involved to form the graphene nanocomposites. Moreover, advanced, sophisticated methods such as three- or four-dimensional printing, electrospinning, and others have been used to synthesize the graphene nanocomposites. The focus of all synthesis strategies has remained on the standardized graphene dispersion, physical properties, and applications. However, continuous future efforts are required to resolve the challenges in synthesis strategies and optimization of the parameters behind each technique. As the graphene nanocomposite design and properties directly depend upon the fabrication techniques used, there is an obvious need for the development of advanced methods having better control over process parameters. Here, the main challenging factors may involve the precise parameter control of the advanced techniques used for graphene nanocomposite manufacturing. Hence, there is not only a need for current and future research to resolve the field challenges related to material fabrication, but also reporting compiled review articles can be useful for interested field researchers towards challenge solving and future developments in graphene manufacturing.
In this paper, an improved mathematical model for flashover behavior of polluted insulators is proposed based on experimental tests. In order to determine the flashover model of polluted insulators, the relationship between conductivity and salinity of solution pollution layer of the insulator is measured. Then, the leakage of current amplitude of four common insulators versus axial, thermal conductivity and arc constants temperature was determined. The experimental tests show that top leakage distance (TLd) to bottom leakage distance (BLd) ratio of insulators has a significant effect on critical voltage and current. Therefore, critical voltage and current were modeled by TLd to BLd ratio Index (M). Also, salinity of solution pollution layer of the insulators has been applied to this model by resistance pollution parameter. On the other hand, arc constants of each insulator in new model have been identified based on experimental results. Finally, a mathematical model is intended for critical voltage against salinity of solution pollution layer of different insulators. This model depends on insulator profile. There is a good agreement between the experimental tests of pollution insulators obtained in the laboratory and values calculated from the mathematical models developed in the present study.
With the continuous development of facilities and horticulture, the area of vegetable planting in facilities increased year by year. Watermelon (Citrullus vulgaris Schrad) as the main cultivars within the facility, the continuous cropping problem is very serious, resulting in continuous cropping obstacles become increasingly obvious, the incidence of fusarium wilt increased year by year. Grafted watermelon roots developed to improve the growth of grafted roots of the conditions, resulting in robust plant growth. At the same time, the use of different purposes of the rootstock can make watermelon in different soil conditions under normal growth, such as the use of low temperature, drought, salt tolerance, barren and other characteristics of the rootstock. Secondly, the rootstock of the strong absorption of water absorption capacity, to promote the growth of grafted watermelon plants strong, large watermelon fruit, high yields. In addition, grafted watermelon seedlings grow fast early, for early maturing cultivation and overcome the seedless watermelon early growth slow defects is extremely favorable. So the use of pumpkin as a watermelon grafting rootstock, can effectively improve the effect of watermelon resistance to Fusarium wilts. And provide the theoretical basis and scientific basis for the further study of photosynthetic characteristics, disease resistance breeding and effective control of watermelon. In this experiment, the watermelon varieties with different resistance to fusarium wilt were selected, and the anti-fusarium wilt watermelon was studied systematically. There are changes in physiological characteristics during growth and development. In conclusion, grafting promotes the growth of watermelon and physiological characteristics of the index rose.
KEYWORDS: watermelon; fusarium wilt; growth period; physiological characteristics
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