Carbonated soft drinks (CSDs) have long been a mainstay of the beverage business but changing consumer tastes and rising health awareness have necessitated a thorough study of the variables impacting consumer choices. This study intends to explore the complex web of customer preferences, purchasing behaviour, and perceptions related to carbonated soft drinks. This research analyses how numerous variables, including gender, affect these preferences and choices via careful examination. The purpose of thepresent research is to determine the perception of consumer influencing customer choice preferences for the consumption of carbonated soft drinks, influence of gender and the role of advertisement in finalizing the choice. It would be helpful to do further research to better understand how these highlighted variables affect purchasing choices, especially gender-based variances. The important influence of gender on consumer behaviour has been acknowledged. For this study, a structured questionnaire was distributed through online social media to individuals of 12–45 years of age from the period of April–May 2023. For analysis of the data collected, SPSS 22.0 was used. The study has confirmed that consumption of Coca-Cola is higher than any other soft drink in almost the entire country. The factors like youthfulness, tradition, status symbol and level of carbonation have different influences on the buying behavior of male and female consumers.

The future of Dutch healthcare is a challenge that focuses on four aims: the ‘Quadruple Aim’. These aims concern: improving the quality and accessibility of care, enhancing patient experience, reducing healthcare costs and increasing the job satisfaction of healthcare professionals. Healthcare professionals play a major role in the realization of the first three aims. The pressure on healthcare and the scarce capacity forces us to treat this human capital with care. Satisfied employees are partly decisive for the success of an organization. At the same time, an organization expects optimal performance from its employees. This requires an active and involved attitude from the HRM department. The individual employee plays an intermediary role between HRM activities and organizational performance. In order to increase knowledge and understanding about this position, attention to the individual in the context of the organization is essential. In this article, the relationship between HRM, performance and well-being of employees and underlying theoretical explanation models are discussed. Recommendations were made on the contribution that HRM can make to the balance between employee and organizational interests.

In Indonesia, the village government organization is part of local democracy. This includes the local democracy in indigenous villages. Indigenous villages have their own customary rules for implementing village elections. They have their own conflict resolution systems in implementing the village government. The implementation of the indigenous village governance leaves conflicts. So, there is a need for a suitable model for resolving problems in the implementation of village elections. The method used in this research is the qualitative research method with the juridical empirical approach. The locus of this research is in the Baduy, Tengger, and Samin indigenous village communities. The conflict resolution model in the administration of the Baduy, Tengger, and Samin customary villages differs in the right mechanism, but in substance, the resolution model is the same, as they use a deliberation model for consensus. In resolving conflicts, indigenous peoples fully submit to traditional leaders. The provincial and the regency/city governments are expected to give greater attention to the conditions of villages with customary government characteristics.

Using the Resource Advantage Theory approach, this research aims to examine the gap between entrepreneurial opportunities and marketing performance, with market-based innovation capability acting as a mediating variable. The data collection method used non-probability sampling with a purposive sampling technique. The data that was eligible to be processed were 250 respondents. Hypothesis testing was used using the AMOS application. The research results show that market-based innovation capability can improve marketing performance as a mediating variable. In addition, market penetration strength can also improve marketing performance. As a strategic variable, market-based innovation capability (MBIC) converts entrepreneurial opportunities into competitive advantages relevant to market needs. In addition, business actors become more adaptive and responsive to market dynamics, increasing competitiveness sustainably. MBIC, rooted in the Resource Advantage Theory of competition, contributes to developing market-based innovation strategies in the UMKM sector.

Sketching on stimulus-organism-response theory, this study aims to investigate the mediating effect of environmental passion on the relationship of the environmentally specific servant leadership with employees’ green behavior. Using purposive sampling approach, the authors adopted one month time-lagged approach to collected data from 232 academic employees in higher education institutions of China. Response rate in this study is 46.40%. The partial least-structural equation modeling (PLS-SEM) analysis was conducted in the smartpls 4.0 software to test the proposed hypotheses. The current empirical findings confirm that environmentally specific servant leadership significantly positively influence employee’s environmental passion and environmental passion significantly positively affects the employee’s workplace green behaviors. This current finding offered support in favor of mediating impact of environmental passion on the “environmentally specific servant leadership-employees workplace green behaviors” relationship. To the best of authors, this study is among pioneers’ studies to investigate the integrated relationship of environmentally specific servant leadership, environmental passion and green behavior in higher education institutions context of China. Limitations and implication have been elaborated at the end.