This study was designed to study the push and pull motivational factors affecting the foreign backpackers travel behavior towards Full Moon Party in Koh Phangan District, Surat Thani Province. In the sample 300 foreign backpackers aged 18 or older were included, who came to attend the Full Moon Party solely for vacation purposes and not for any work or income generating activities. The study was executed using a structured questionnaire. The statistical tools for the analysis of the data included, but were not limited to, frequency counts, computed percentages, means, standard deviations, chi-square analysis, one- way ANOVA, and Pearson correlation at the 0.05 level of significance. The research demonstrated that with respect to the first-time foreign visitors in Thailand to attend the Full Moon Party, then, they have habitually stayed at the resorts and the bungalows. It was a general observation that such visitors preferred to seek out information on the Internet, social websites as well as tourism websites. Their activities included horse riding, general activities, seeing natural sights including waterfalls and mountains, going for mountain hikes, participating in physically hard and risky outdoors activities, and nighttime activities. Tourists are sufficiently motivated to visit Thailand for its various appealing attributes, as revealed by the analysis. Furthermore, 10 motivational components were identified with 24 variables; Push Motivation Components: (1) Escape and Novelty Seeking, (2) Feel Free, (3) Open the World, and (4) Social Need. Pull Motivation Components: (1) Party, (2) Unique, (3) Only for Myself, (4) Sea Lover, (5) Diversity, and (6) Loner. Demographic characteristics for example gender, age, marital status, education level, occupation, and place of residence were also studied. The push factors, as well as the pull factors of travel, were found to co-relate with the behavior of female foreign backpackers on the other hand where both were significant.

The ongoing dissemination of globalization and digitalization may suggest that personal relationships are becoming less crucial in the context of retail banking and financial services. In Hungary, in addition to private banking, which is associated with high income levels, personal banking also plays an important role. The objective of this study is to develop a model that can identify the factors that determine customer satisfaction and their relative importance. Furthermore, the aim is to incorporate gender and age as moderator variables to identify demographic differences in satisfaction. The analysis was conducted via a questionnaire survey in October to November 2023 employing a purposive sampling approach in a university environment, as the respondents are likely to possess the highest level of existing financial knowledge within this population. The 214 valid responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, with the objective of contributing to the development of theory in this field of study. The results demonstrate that perception (β = 0.519) and reliability (β = 0.253) collectively explained 51.8% of the variance in satisfaction. Moreover, the results indicate that perception accounts for 49.2% of the variance in reliability, suggesting the existence of an indirect effect on satisfaction. Therefore, the findings suggest that, despite the advent of digital banking, face to face service remains a pertinent concern in Hungary, and financial institutions should prioritize the factors that shape customer satisfaction. The study contributes to the literature and to the development of customer loyalty strategies for banks based on these findings.

In the realm of evolving e-commerce sales channels, the e-commerce sale of agricultural products has become a vital avenue for cherry farmers. However, a notable discrepancy exists between the intentions and actual behaviors of cherry farmers regarding e-commerce participation. In this study, binary logistic regression and interpretive structural model were used, and the cherry producing area of Yantai City, Shandong Province, China, was taken as the study area, and a total of 501 actual valid questionnaires were returned, and the validity rate of the questionnaires was 95.1 per cent. The results of the study show that the deviation of cherry farmers’ willingness and behavior is mainly affected by age, frequency of online shopping, whether to participate in e-commerce training, and whether to join a cooperative in farmers’ individual characteristics, revenue expectations and profit expectations in behavioral attitudes, government publicity and neighborhood effects in subjective norms, e-commerce use in perceived behavioral attitudes, the number of agricultural population in household resource endowment and logistics costs and e-commerce training in external scenarios Impact. On this basis, the 11 influencing factors are analyzed in depth and three transmission paths are analyzed. The study further proposes recommendations to enhance the translation of cherry farmers’ e-commerce intentions into action, such as bolstering e-commerce promotion, increasing the frequency of training, improving supporting infrastructure, and reducing logistics costs.

The purpose of this study was to examine the effect of E-integrated marketing communication on consumers’ purchasing behavior of mobile services. The population for the study involves all orange telecom mobile service customers in Jordan. Three hundred ninety-five questionnaires were distributed to orange telecom customers in Jordan, however, 375 only returned, which has been used for analysis. structural equation modeling using programs such as AMOS was used to investigate the impact of E-integrated marketing communication on consumers’ purchasing behavior. Data was collected through questionnaires was sent to study sample. The results of the study showed that E-integrated marketing communication had a positive impact on consumers’ purchasing behavior. Based on the findings, the study recommended that Orange Telecom should focus more on e-public relations to create a favorable image of the company among different groups of consumers, which can potentially enhance their purchasing behavior towards its mobile services. It is imperative for Orange Telecom to prioritize its e-integrated marketing communication strategy to effectively reach out to its target audience and influence their purchase decisions.

Based on the application of phase diagram calculation technique (CALPHAD), the Fe-Nd-B magnetic materials were investigated, and alloy design and microstructure evolution concerning. According to the thermodynamic database of Fe-Nd-B ternary system, the equilibrium solidification process of Fe78Nd15B7 alloy is simulated, and we explained well the reason of this experimental phenomenon by the metastable extension of the equilibrium phase diagram.