In the process of English learning, primary school English is an important period of enlightenment. However, teachers’ old-fashioned teaching methods and obscure teaching contents make primary school students less interested in learning English, which will affect students’ entire English learning career. Under this educational background, the education department should analyze the existing problems in English teaching methods, teaching contents and teaching concepts based on the current situation of English teaching in primary schools, aiming to improve the interest of English teaching in primary schools through effective strategies.

This empirical study explores the influence of Hollywood product placements on cultural perceptions and teaching practices of preservice English teachers in higher education in China. Hollywood movies and TV series routinely use product placements as a tactic to blend commercial goals with compelling storylines, which could possibly influence the perceptions, and potential teaching practice of Chinese preservice English teachers. The purpose of this study is to determine the degree to which material culture in the form of product placement in Hollywood affects preservice English teachers’ image of America, and their future teaching practice, altering their expectations and goals as well as how they view the West. The study uses a quantitative study method by means of an online questionnaire (N = 497) and applies structural equation modelling to conduct data analysis. The results find notable significant relationships including those from food, architecture, transportation, and electronic devices to positive image of America, as well as architecture and transportation to potential teaching practice. The most prominent path is from image to teaching. However, certain relationships, including those from fashion to image and food to teaching, do not demonstrate statistical significance. These results contribute to the theoretical and practical understanding of how preservice English teachers see Hollywood’s material culture, and how it affects their perception and possible teaching methods. The findings also demonstrate how preservice teachers’ perceptions and educational approaches are shaped by Hollywood’s material culture in the form of product placement, while simultaneously emphasizing the significance of integration of media literacy and upholding their cultural identity amidst these influences.

With the implementation of China’s national strategy of “Culture Going-out”, it is important to translate Qingdao folk culture well in order to promote the effective communication of Qingdao folk culture worldwide. However, the uniqueness of folk culture poses certain difficulties for translation. Skopos theory can effectively guide the translation of Qingdao folk culture. From the perspective of this theory, the author analyzes the principles and strategies of English translation of Qingdao folk culture and proposes four translation methods, such as literal translation with notes, equivalent translation, phonetic translation with notes and free translation. Translators can choose the appropriate translation methods according to specific translation purposes.

With the continuous development of educational information technology, college English teaching is gradually transitioning to digital and informational. This article discusses and researches the application of educational information technology, the impact of educational information technology on student learning outcomes, changes and reasons in learning methods, and the construction of college English teaching staff under educational information technology. It is believed that conducting effective research on college English teaching under educational information technology will not only help improve the level of college English teaching, but also promote the development of educational informationization.

The purpose of the current study is to examine the mediating role of intercultural communicative competence on the relationship between teaching of English language and learning at Chinese higher vocational colleges. The convenience sampling technique was used to collect data from 668 teachers, teaching English language subjects in different public and private Chinese higher vocational colleges. Smart partial least squares-structural equation modeling on SmartPLS software version 4 was used to test the hypotheses. The result revealed the direct effect of English language teaching (ELT) is not significant on English language learning (ELL). However, the intercultural communicative competences (ICC) have been tested and proved to be a potential mediator between English language teaching and learning. Because the indirect effect of ELT on ELL is positive and significant through mediator ICC. Therefore, based on the findings of this study, it can be concluded that the inclusion of intercultural communication ability is a crucial component in the vocational education of college students. Policymakers should be cautious about promoting and expanding the availability of cultural teaching and learning across demographic conditions (e.g., linguistic and ethnic diversity, age, and gender) and various levels of language proficiency. In accordance with the effects of teacher education and professional development programs, the implementation of ICC content necessitates a harmonization of pedagogical approaches and assessment practices across designated levels in order to effectively achieve educational objectives. To promote ICC in English language education, there must be clear guidelines and communication to school leaders, educators, and administrators regarding the necessity and goals of cultural integration.