The study aims to explore the impact of examination-oriented education on Chinese English learners and the importance of cultural intelligence in second language acquisition. Through a questionnaire administered to postgraduate students majoring in English in China, the research discovered that the emphasis on test scores and strategies in China’s higher English education system has led to a neglect of cultural backgrounds and cross-cultural communication. The findings underscore the necessity for reforms in English teaching within Chinese higher education to cultivate students’ intercultural intelligence and enhance their readiness for international careers in the era of globalization.

In the context of big data, the era of educational informatization has fully arrived, making the influence of information technology on language disciplines not to be underestimated. This has promoted vocational English teaching from the original slide multimodal demonstration teaching to the multimodal teaching stage relying on micro courses, playing a good synergistic role in improving English teaching classrooms, innovating teaching reforms, and improving students' English listening, speaking, reading, and writing abilities.

With the advent of the era of globalized economy, more attention should be paid to the training mode of comprehensive English literacy in colleges and universities in teaching. Therefore, how to cultivate and improve students' higher-level teaching methods in the context of ecolinguistics, so as to improve the quality of English teaching, is the current focus of English teaching in colleges and universities. By summarizing the basic concepts of ecolinguistics, this paper studies effective measures to improve the quality of linguistics teaching in colleges and universities, and comprehensively improves the quality and efficiency of English language teaching in colleges and universities under the background of ecolinguistics.

In the process of English learning, primary school English is an important period of enlightenment. However, teachers’ old-fashioned teaching methods and obscure teaching contents make primary school students less interested in learning English, which will affect students’ entire English learning career. Under this educational background, the education department should analyze the existing problems in English teaching methods, teaching contents and teaching concepts based on the current situation of English teaching in primary schools, aiming to improve the interest of English teaching in primary schools through effective strategies.

This empirical study explores the influence of Hollywood product placements on cultural perceptions and teaching practices of preservice English teachers in higher education in China. Hollywood movies and TV series routinely use product placements as a tactic to blend commercial goals with compelling storylines, which could possibly influence the perceptions, and potential teaching practice of Chinese preservice English teachers. The purpose of this study is to determine the degree to which material culture in the form of product placement in Hollywood affects preservice English teachers’ image of America, and their future teaching practice, altering their expectations and goals as well as how they view the West. The study uses a quantitative study method by means of an online questionnaire (N = 497) and applies structural equation modelling to conduct data analysis. The results find notable significant relationships including those from food, architecture, transportation, and electronic devices to positive image of America, as well as architecture and transportation to potential teaching practice. The most prominent path is from image to teaching. However, certain relationships, including those from fashion to image and food to teaching, do not demonstrate statistical significance. These results contribute to the theoretical and practical understanding of how preservice English teachers see Hollywood’s material culture, and how it affects their perception and possible teaching methods. The findings also demonstrate how preservice teachers’ perceptions and educational approaches are shaped by Hollywood’s material culture in the form of product placement, while simultaneously emphasizing the significance of integration of media literacy and upholding their cultural identity amidst these influences.