Leadership and the academic freedom of the Universities in a digitally changing world are the generators of innovation in society. This study is a qualitative and quantitative empirical research of the Leadership at the public and private Higher Education Institutions (HEIs) in Kosovo, that examines their communication, authoritarian or liberal communication, and dominant perceptions and attitudes towards social, political, and financial strategies in HEI as a basis of social and economic wellbeing. The theory of research, as elaborated by Tight (2022), emphasizes the evolving nature of academic inquiry and the significance of context in shaping research practices. Waite (2013) highlights the pivotal role of communication strategies in determining the effectiveness of both democratic and authoritarian leadership styles. Effective communication in democratic leadership fosters transparency and collaboration, while in authoritarian leadership, it can be used to consolidate control and manage dissent The research was conducted at public and private HEI, through personal interviews and a structured questionnaire, which was carried out by the staff of higher management of HEI, academic staff, administrative staff, and students of the public and private Universities. The results demonstrated that academic and financial autonomy has a high impact on academic ethics and academic integrity and has a high impact on the increase of the economy and well-being in society, compared with the lack of academic and financial autonomy and interference of politics in the management of HEI which has an impact on lower quality and integrity of HEI in society. Leaders of Universities need to think about new leadership models more socially responsible and more ecologically sensible consumption oriented, from Society, to society for society.

With the popularity of smartphones, consumers’ daily lives and consumption patterns have been changed by using multi-functional apps. Convenience store operators have developed membership apps as a platform to promote their brands to consumers to create the benefits of “membership economy”. This study examined consumer behavior towards convenience store membership apps using UTAUT2. Consumers who have installed the convenience store membership apps were recruited as the target population. SPSS 23.0 was used to conduct item analysis and reliability analysis in the pretest questionnaires. The formal questionnaires were distributed online by convenience sampling method, with 375 valid questionnaires collected. Smart PLS 3.0 was conducted by analyzing the confirmatory factor analysis and structural equation model analysis. The results of the study, “performance expectancy”, “social influence”, “price value” and “habit” of convenience store member app users showed positive and significant effects on “behavioral intention”. “Facilitating conditions”, “habit” and “behavioral intention” have positive and significant effects on “actual use behavior”. “Gender” affects “habit” to have a significant moderating effect on “use behavior”. “Use experience” affects “habit” to have a significant moderating effect on “behavioral intention”. Based on the study results, the further suggestions of marketing management implications and feasible recommendations are proposed for convenience store operators to refer to in the implementation of membership app marketing management.

Business intelligence is crucial for businesses, from start-ups to multinationals. Examining the role and efficacy of business intelligence (BI) technologies in gathering, processing, and evaluating data to assist responsible management practices and decision-making is crucial in the modern age, especially for educational institutions. This study investigates the impact of Business Intelligence (BI) tools on Knowledge Management (KM) stages and their subsequent influence on Responsible Business Practices Outcomes in the educational sector of the United Arab Emirates. Using a quantitative research design, the study collected data from 406 faculty and staff members across various UAE universities via a structured survey. It analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed a significant positive relationship between the use of BI Tools and the implementation of KM Stages, indicating that the utilization of BI tools is instrumental in enhancing knowledge management processes. However, the direct effect of BI Tools’ usage on responsible business practices’ outcomes was insignificant, suggesting the need for a mediating factor. KM Stages Implementation emerged as a significant mediator, indicating that the benefits of BI tools on responsible business practices are realized through their influence on KM processes. Moderation analyses showed that Institutional Culture, Training, and Expertise significantly moderated the relationship between BI Tools Usage and KM stage implementation, while Support from Management did not have a significant moderating effect. These findings highlight the importance of fostering an enabling institutional culture and investing in training and expertise to leverage the full potential of BI tools in promoting responsible business practices in educational settings. The study contributes to the literature on technology adoption in education and provides practical implications for educational administrators and policymakers seeking to integrate BI tools into their institutional practices.

This study aims at predicting the interrelationship between among Chat GPT with its six dimensions, tourist’s satisfaction and Chat GPT usage intention as perceived by tourist, and as well as to examine the moderating effect of traditional tour operator services on the relationships between all the variables. Data were collected from 624 tourists. The study hypotheses were tested and the direct and indirect effects between variables were examined using the PLS-SEM. The SEM results showed that Chat GPT’s six dimensions have a positive and significant direct impact on tourist’s satisfaction, and emphasis the moderating role of Traditional Tour Operator Services “TTOS” on the relationship between GPT’s six dimensions and “TS”, and on the relationship between ‘TS” and Chat GPT usage intention. These findings yield valuable insights for everyone interested in the use of IT in the tourism industry, and provide effective strategies for optimizing the use of technological applications by traditional tour operators.

The usage of cybersecurity is growing steadily because it is beneficial to us. When people use cybersecurity, they can easily protect their valuable data. Today, everyone is connected through the internet. It’s much easier for a thief to connect important data through cyber-attacks. Everyone needs cybersecurity to protect their precious personal data and sustainable infrastructure development in data science. However, systems protecting our data using the existing cybersecurity systems is difficult. There are different types of cybersecurity threats. It can be phishing, malware, ransomware, and so on. To prevent these attacks, people need advanced cybersecurity systems. Many software helps to prevent cyber-attacks. However, these are not able to early detect suspicious internet threat exchanges. This research used machine learning models in cybersecurity to enhance threat detection. Reducing cyberattacks internet and enhancing data protection; this system makes it possible to browse anywhere through the internet securely. The Kaggle dataset was collected to build technology to detect untrustworthy online threat exchanges early. To obtain better results and accuracy, a few pre-processing approaches were applied. Feature engineering is applied to the dataset to improve the quality of data. Ultimately, the random forest, gradient boosting, XGBoost, and Light GBM were used to achieve our goal. Random forest obtained 96% accuracy, which is the best and helpful to get a good outcome for the social development in the cybersecurity system.

This study aimed to examine the impact of digital leadership among school principals and evaluate the mediating effect of Professional Learning Communities (PLCs) on enhancing teachers’ innovation skills for sustainable technology integration, both in traditional classroom settings and e-learning environments. Employing a quantitative approach with a regression design model, Structural Equation Modelling (SEM) and Partial Least Squares (PLS-SEM) were utilized in this research. A total of 257 teachers from 7 excellent senior high schools in Makassar city participated in the study, responding to the questionnaires administered. The study findings indicate that while principal digital leadership does not directly influence teachers’ innovation skills in technology integration, it directly impacts Professional Learning Communities (PLCs). Moreover, PLCs themselves have a significant influence on teachers’ innovation skills in technology integration. The structural model presented in this study illustrates a noteworthy impact of principal digital leadership on teachers’ innovation skills for technology integration through Professional Learning Communities (PLCs), with a coefficient value of 47.4%. Principal digital leadership is crucial in enhancing teachers’ innovation skills for sustainable technology integration, primarily by leveraging Professional Learning Communities (PLCs). As a result, principals must prioritize the creation of supportive learning environments and implement programs to foster teachers’ proficiency for sustainable technology integration. Additionally, teachers are encouraged to concentrate on communication, collaboration, and relationship-building with colleagues to exchange insights, address challenges, and devise solutions for integrating technology, thereby contributing to sustained school improvement efforts. Finally, this research provides insights for school leaders, policymakers, and educators, emphasizing the need to leverage PLCs to enhance teaching practices and student outcomes, particularly in sustainable technology integration.