As a product of the integration of AI technology and media, the debate surrounding the potential replacement of human anchors by AI anchors has persisted since their inception. This paper conducts a systematic literature review of research on AI anchors in China from 2000 to 2023, grounded in theories of personalization within the field of communication studies. The analysis aims to compare the differences in personalized representation between AI anchors and human anchors, summarizing the advancements, challenges, and future directions of AI anchor communication based on personality. This contribution seeks to enhance the existing knowledge base surrounding AI anchor research.
The present research focuses on researching the impact of the diverse communication media that facilitate or develop Student Motivation and Engagement in the educational systems of the states in the Gulf, especially Oman. The main goal of this work is to determine which type of method is most effective in encouraging students in view of cultural and technological factors present in the region. Comparisons using hypothesis testing and structural models which provided higher T value for Technology-Based Communication Methods (TBCM) and Human Face-to-Face Communication Methods (HFtFCM). Next, the research hypothesis H2 that TBCM has a direct positive relationship with SMaE was supported by the following regression coefficients: β = 0.177, t = 4.493; p = 0.000. On the other hand, there was no effect of HFtFCM on SMaE as indicated by a regression coefficient of 0.056 (p < 0.124) for this hypothesis and therefore, this hypothesis was rejected. The analysis using the mediator of Student Perception of Communication Effectiveness (SPoCE) only partly mediates TBCM and SMaE (β = 0.047, t = 3.737, p = 0.000). However, SPoCE was found not to moderate the relationship between HFtFCM and SMaE (β = −0.01, t = 1.125, p = 0.005). The present study underlines the efficiency of TBCM in the area of student engagement, while face-to-face conversation does not play significant part in this process. The obtain results conclude that, the traditional and technological evolution in the Gulf region supports the adoption of TBCM in educational systems. Such approaches support with the technological learning and likings of students, offering greater flexibility and engagement. Educational systems must highlight TBCM to better meet the growing needs of their student, while identifying that face-to-face remains important, though secondary, in energetic motivation.
The purpose of the work is to study the transformation processes of constructing professional identity under the influence of new information technologies and to consider the evolution of views on the processes of scientific and practical understanding of new media resources in the context of the development of convergent journalism as a phenomenon of the modern information society. It was established based on the conducted research that the values and beliefs of journalists, reflecting the process of professional self-identification, are forming in the process of choosing certain options among a variety of alternatives and transforming further under the current conditions of the information and communication environment. In the process of the study, the article identifies the features, content, and main trends in the transformational processes of professional identity and professional culture of journalists in the context of technological changes in the media industry. The dynamics of the development of media convergence are shown from the point of view of the mutual influence of traditional and new media and the tendency of improving their technological and dialogue features and capabilities in content creation and broadcasting. An assessment is made of the degree of adaptation of regional media to modern conditions of the information and communication environment in the context of organizational, professional, and communicative convergence.
Background: Various studies have demonstrated the usefulness of Google search data for public health-monitoring systems. The aim of this study is to be estimated interest of public in infectious diseases in infectious diseases in South Korea, the five other countries. Methods: We conducted cross-country comparisons for queries related to the H1N1 virus and Middle East respiratory syndrome coronavirus (MERS-CoV). We analyzed queries related to the novel coronavirus disease (COVID-19) from 20 January to 13 April 2020, and performed time-descriptive and correlation analyses on trend patterns. Results: Trends in H1N1, MERS-CoV, and COVID-19 queries in South Korea matched those in the five other countries and worldwide. The relative search volume (RSV) for the MERS-CoV virus increased as the cumulative number of confirmed cases in South Korea increased and decreased significantly as the number of confirmed cases decreased. The volume of COVID-19 queries dramatically increased as South Korea’s confirmed COVID-19 cases grew significantly at the community level. However, RSV remained stable over time. Conclusions: Google Trends provides real-time data based on search patterns related to infectious diseases, allowing for continuous monitoring of public reactions, disease spread, and changes in perceptions or concerns. We can use this information to adjust their strategies of the prevention of epidemics or provide timely updates to the public.
This research aimed to investigate the role of humanizing leadership in enhancing the effectiveness of change management strategies within organizations. Specifically, it focused on how humanizing leadership influences change outcomes and the extent to which organizational culture moderates this relationship. The study addressed critical questions regarding the impact of leadership behaviors, such as model vulnerability, emotional intelligence, open communication, and psychological safety on effective change management and employee performance. A quantitative approach was employed to provide a comprehensive analysis of the phenomena. Quantitative data were collected from a sample of 325 employees through surveys that measured perceptions of Humanizing leadership behaviors, organizational culture, and change outcomes. Data was analyzed by IBM SPSS 26.0. The findings revealed that humanizing leadership behaviors significantly enhances the success of change initiatives, primarily through improved employee engagement and reduced resistance. Organizational culture was found to play a moderating role, amplifying the positive effects of empathetic and inclusive leadership practices. The study provides actionable recommendations for organizational leaders and managers to foster a culture that supports humanizing leadership. By adopting leadership strategies that emphasize vulnerability, empathy, and inclusivity, organizations can enhance their adaptability and resilience against the backdrop of continuous change. These findings are particularly valuable for enhancing managerial practices and informing policy within corporate settings.
This study investigated the relationship between telecommunications development, trade openness and economic growth in South Africa. It determined explicitly if telecommunications development and trade openness directly impact economic growth or whether telecommunications strengthen or weaken the link between trade openness and economic growth using the ARDL bounds test methodology. The findings reveal that both telecommunications development indicators and trade openness significantly and positively impact South Africa’s GDP in the short and long terms. The study also found that control variables like internet usage and gross fixed capital formation significantly and positively influence GDP. Conversely, inflation was found to consistently affect GDP negatively and significantly. The findings from the ARDL cointegration analysis affirm a long-run economic relationship between the independent variables and GDP. The study also established that telecommunications development slightly distorts trade in the foreign trade-GDP nexus in South Africa. Despite this, the negative interaction effect is not substantial enough to overshadow the positive impact of trade openness on economic growth. From a policy perspective, the study recommends that South African policymakers prioritise enhancing local goods’ competitiveness in global markets and reducing trade barriers. It also advocates for improving the accessibility and affordability of telecommunications technologies to foster economic development.
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