The purpose of this study was to examine the effect of E-integrated marketing communication on consumers’ purchasing behavior of mobile services. The population for the study involves all orange telecom mobile service customers in Jordan. Three hundred ninety-five questionnaires were distributed to orange telecom customers in Jordan, however, 375 only returned, which has been used for analysis. structural equation modeling using programs such as AMOS was used to investigate the impact of E-integrated marketing communication on consumers’ purchasing behavior. Data was collected through questionnaires was sent to study sample. The results of the study showed that E-integrated marketing communication had a positive impact on consumers’ purchasing behavior. Based on the findings, the study recommended that Orange Telecom should focus more on e-public relations to create a favorable image of the company among different groups of consumers, which can potentially enhance their purchasing behavior towards its mobile services. It is imperative for Orange Telecom to prioritize its e-integrated marketing communication strategy to effectively reach out to its target audience and influence their purchase decisions.

Cocoa is important for the economy and rural development of Ghana. However, small-scale cocoa production is the leading agricultural product driver of deforestation in Ghana. Uncertain tree tenure disincentivizes farmers to retain and nurture trees on their farms. There is therefore the call for structures that promote tree retention and management within cocoa farming. We examined tenure barriers and governance for tree resources on cocoa farms. Data was collected from 200 cocoa farmers from two regions using multistage sampling technique. Information was gathered on tree ownership and fate of tree resources on cocoa farms, tree felling permit acquisition and associated challenges and illegal logging and compensation payments on cocoa farms. Results suggest 62.2% of farmers own trees on their farms. However, these farmers may or may not have ownership rights over the trees depending on the ownership of their farmlands. More than half of the farmers indicated they require felling permits to harvest trees on their farms, indicative of the awareness of established tree harvesting procedures. Seventy percent of the farmers have never experienced illegal logging on their farms. There is however the need to educate the remaining 30% on their rights and build their compensation negotiation powers for destructions to their cocoa crops. This study has highlighted ownership and governance issues with cocoa farming and it is important for the sustainability of on-farm tree resources and Ghana’s forest at large.

This research explores the dynamic intersection of sustainable design, cultural heritage, and community enterprise, focusing on the innovative utilization of post-harvest sugar cane leaves in bamboo basketry production from various provinces in Thailand. This study aims to investigate how design anthropology principles can enhance community enterprises’ resilience and sustainability by employing a qualitative case study approach. Findings reveal that while traditional bamboo basketry reflects the region’s rich cultural heritage, a shift towards sustainable practices offers environmental benefits and economic opportunities. Design anthropology informs the development of culturally relevant products, fostering market competitiveness and preserving traditional craftsmanship. Moreover, government policies play a pivotal role in supporting or hindering the growth of community enterprises, with soft power initiatives holding promise for promoting cultural heritage and sustainability. Collaboration between policymakers, design anthropologists, and local stakeholders is essential for developing inclusive policies that empower communities and foster sustainable development. Overall, integrating sustainable design practices and cultural insights holds significant potential for enhancing the resilience and effectiveness of community enterprises, ensuring a prosperous and sustainable future for both the industry and the communities it serves. This study is a testament that design anthropology provides a powerful framework for addressing complex social and environmental issues through the lenses of culture and design.

The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.

To achieve sustainable development, detailed planning, control and management of land cover changes that occur naturally or by human caused artificial factors, are essential. Urban managers and planners need a tool that represents them the information accurate, fast and in exact time. In this study, land use changes of 3 periods, 1994-2002, 2002-2009, 2009-2015 and predictions of 2009, 2015 and 2023 were assessed. In this paper, Maximum Likelihood method was used to classify the images, so that after evaluation of accuracy, amount of overall accuracy for images of 2013 was 85.55% and its Kappa coefficient was 80.03%. To predict land use changes, Markov-CA model was used after assessing the accuracy, and the amount of overall accuracy for 2009 was 82.57% and for 2015 was 93.865%. Then web GIS application was designed via map server application and evoked shape files through map file and open layers to browser environment and for design of appearance of website CSS, HTML and JavaScript languages were used. HTML is  responsible for creating the foundation and overall structure of webpage but beautifying and layout design on CSS. 

As the population’s demand for food continues to increase, aquaculture is positioned as a productive activity that provides high-quality protein. Aquaculture activity is characterized by its socio-economic impact, the generation of jobs, its contribution to food, and constant growth worldwide. However, in the face of threats of competition, producers must quickly adapt to market needs and innovate. Given this, this research aims to analyze the impact of the knowledge absorption capacity with the adoption of innovations by aquaculture producers in the Mezquital Valley in Hidalgo, Mexico. The methodological strategy was carried out through structural equation modeling using partial least squares and correlation tests. The findings show that knowledge absorption capacities explain 77.8% of the innovations carried out in aquaculture farms. Both variables maintain a medium-high correlation; the more significant the absorption capacity, the greater the innovation.