Molan, an intangible cultural heritage of the Zhuang nationality in China, faces a crisis due to traditional communication and inheritance models. In the digital era, leveraging advanced digital technology is crucial for revitalizing this ancient heritage. From a communication theory perspective, this paper uses field investigation and applies the classic 5W communication model by Lasswell to deeply analyze the crisis facing Molan culture. Integrating the media evolution theory of Levinson, it explores the benefits and methodologies of digital dissemination for ancient intangible cultural heritage and proposes a digital communication model. The paper emphasizes adopting the PGC (Professional Generated Content) + UGC (User Generated Content) production model and strictly adhering to the “Content is King” principle. It advocates for models such as “Social Media + Molan,” “Short Video + Molan,” and “Algorithm + Molan” to enhance communication effectiveness. These viewpoints aim to revitalize and preserve Molan culture in the digital age.

The transition to sustainable agricultural practices is critical in the face of escalating climate challenges. Despite significant advances, the integration of green technologies within agribusiness remains underexplored. This study undertakes a comprehensive bibliometric analysis, utilizing data from the Web of Science Core Collection (1990–2023), to elucidate the integration of green technologies within agribusiness strategies. The research highlights key trends, influential authors, prominent journals, and significant thematic clusters, including biogas, biochar, biotech remediation, sustainable agriculture transition, low-carbon agriculture, and green strategies. By employing R, Bibliometrix, and VOSviewer, the study provides a nuanced understanding of the research landscape, emphasizing the critical role of strategic planning, policy frameworks, technological innovation, and interdisciplinary approaches in promoting sustainable agricultural development. The findings underscore the growing scholarly interest in sustainable practices, driven by global initiatives such as the UN’s 2030 Agenda and the Paris Agreement. This study contributes to the literature by offering qualitative insights and policy implications, highlighting the necessity for a holistic integration of green technologies to enhance the environmental and economic viability of agribusinesses.

This study’s primary objective is to determine the financial repercussions, including expenses, profits, and losses, that certain stakeholders in the Tuong-mango value chain face at various distribution stages. This was achieved through the utilisation of stakeholders cost-benefit value chain analysis. These individuals collectively contributed 849 sample observations to the dataset including 732 farmers, 10 cooperative, 32 collectors, 25 wholesalers, 30 retailers, 12 exporters and processors, and 08 grocery stores/fruit. The robust financial performance of the Tuong-mango value chain is attributable to its integrated economic efficiency, as evidenced by its over USD 1 billion in revenue and USD 98.2 million in net income. The marketing channels, specifically channels 1, 2, and 3, generate a total of USD 906.1 million in revenue, yielding a net profit of USD 81.9 million. The combined sales from domestic marketing channels 4 and 5 total USD 160 million, yielding a net profit of USD 16.2 million. The findings indicate that due to their limited scope and suboptimal grade 1, farmers are the most vulnerable link in the supply chain. This study proposes three strategies for augmenting quality, fostering technological advancement, and facilitating the spread of benefits. This study’s findings contribute to the existing literature on value chain analysis as it pertains to various tropical fruits and vegetables. The study provides empirical evidence supporting the utility of the value chain method in policy formulation.

The purpose of this research was to investigate the influence of innovative organizational culture on innovativeness through human resource management and the innovative skills of personnel. The population of this study comprised small and medium enterprises (SMEs) in Thailand from both the manufacturing and service sectors. Purposive sampling was employed to gather information from entrepreneurs, executives, or department managers of SMEs through an online questionnaire distributed via email, obtaining a total of 440 responses. Data were analyzed using descriptive statistics and structural equation models (SEM) for hypothesis testing. The results indicated that SMEs in this context had a moderate level of innovative organizational culture, human resource management, innovative skills, and innovativeness. Moreover, the structural equation model was consistent with the empirical data, revealing that innovative organizational culture has a direct influence on innovativeness. Furthermore, human resource management and the innovative skills of personnel were found to be partial mediators in the relationship between innovative organizational culture and innovativeness. The indirect effect through these two variables was greater than the direct effect. These findings confirmed the relationship between innovative organizational culture, human resource management, innovative skills, and innovativeness among SMEs in Thailand, leading to guidelines for businesses to improve their innovativeness.

Business ethics plays a crucial role in developing modern business and the entire society. Thus, to develop the conceptual framework of business ethics, it is extremely interesting to study the concepts connected with it. The article identifies the main terms and concepts associated with business ethics. On this basis, the authors’ conceptual framework of business ethics was created. Within this conceptual framework, it is shown that each business unit builds and maintains relationships with stakeholders within two “circles of business ethics”: the inner circle of business ethics and the outer circle of business ethics. The article proves the hypothesis that business ethics should be considered in the context of relationships with all stakeholders, i.e., it is the ethics of business relationships with partners and competitors in the external environment, as well as within the internal environment (primarily with employees). The article will be of interest to specialists in the field of management, and corporate governance, as well as for anyone interested in the problems of corporate social management.

The agronomic use of mushroom post-harvest substrates (SPCHs) in horticultural seedbeds could be an interesting alternative for the reuse of these wastes in line with the European circular economy strategy. This work evaluates the potential use of four treatments with different SPCHs, mushroom (-Ch), mushroom (-St), mushroom compost (-CO), and a mixture (SPCH-Ch and SPCH-St) as substrates for lettuce and chili pepper seed germination. The trial was carried out in a germination chamber using commercial compost as a control treatment. The evaluation was based on its chemical (salinity, N and C content), physical (bulk and real density, porosity and water retention) and plant effect (germination and biomass) characteristics. Of the chemical properties studied, the high salinity in SPCH-Ch and SPCH-CO was a limiting factor for the development of the horticultural species evaluated (electrical conductivity 1:2.5; p/v; ~11 dS m^-1), and low germination percentages were observed. Regarding physical properties, porosity and water retention, the SPCH-CO, SPCH-St and mixture treatments presented some values outside the optimal range established for germination substrates. In the case of SPCH-St, its high C/N ratio could be a limitation for supplying N to the crop. In relation to biomass production (aerial and root) of lettuce and chili pepper, all the treatments evaluated obtained similar values to the control treatment. The mixed treatment presented the highest biomass values, significantly higher in the lettuce crop. In general, the mixed treatment proved to be the best alternative for use in the seedbed.