Generational differences shape technological preferences and fundamentally influence workplace motivation and interactions. Our research aims to examine in detail how different generations assess the importance of workplace communication and leadership styles and how these diverse preferences impact workplace motivation and commitment. In our analysis, we studied the behavioral patterns of four generations—Baby Boomers, Generations X, Y, and Z—through anonymous online questionnaires supplemented by in-depth interviews conducted with a leader and a Generation Z employee. To verify our hypotheses, we employed statistical methods, including the Chi-Square test, Spearman’s rank correlation, and cross-tabulation analysis. Our results clearly demonstrated that different generations evaluate the importance of applied leadership and communication styles differently. While Generations Y and Z highly value flexible, supportive leadership styles, older generations, such as the Baby Boomers prefer more traditional, structured approaches. The study confirmed that aligning leadership and communication styles is crucial, as it significantly impacts the workplace atmosphere and employee performance. Our research findings hold both theoretical and practical significance. This research highlights how understanding generational preferences in leadership and communication styles can enhance workplace cohesion and efficiency. The results provide specific guidance for leaders and HR professionals to create a supportive and adaptable environment that effectively meets the needs of diverse generations.

Nowadays, customer service in telecommunications companies is often characterized by long waiting times and impersonal responses, leading to customer dissatisfaction, increased complaints, and higher operational costs. This study aims to optimize the customer service process through the implementation of a Generative AI Voicebot, developed using the SCRUMBAN methodology, which comprises seven phases: Objectives, To-Do Tasks, Analysis, Development, Testing, Deployment, and Completion. An experimental design was used with an experimental group and a control group, selecting a representative sample of 30 customer service processes for each evaluated indicator. The results showed a 34.72% reduction in the average time to resolve issues, a 33.12% decrease in service cancellation rates, and a 97% increase in customer satisfaction. The implications of this research suggest that the use of Generative AI In Voicebots can transform support strategies in service companies. In conclusion, the implementation of the Generative AI Voicebot has proven effective in significantly reducing resolution time and markedly increasing customer satisfaction. Future research is recommended to further explore the SCRUMBAN methodology and extend the use of Generative AI Voicebots in various business contexts.

The study employed a qualitative approach to determine the influence and effectiveness of storytelling in shaping the Alpha generation’s buying decisions and consumption behaviours. The students of the University of Lagos Junior Secondary School were selected for the study. The interview questions were set to focus on factors like experiences, sources of storytelling communication, the outcomes and the affective effects. Twenty-five students were purposively selected out of one hundred and twelve (112) population for the interview based on the conditions for selection. Thematic analysis was used and a total of 244 themes were identified. Four (4) major themes were later identified in thematic synthesis through coding translation. The findings revealed that storytelling is effective and strategic in brands targeted at the Alpha generation, hence, the generation relied on storytelling to choose brands in convenience, impulsive and shopping products, and radio and television were the main sources of storytelling campaigns among the generation. Storytelling wrapped in songs, entertainment, dancing, drama, etc. captivated and influenced the generation, and children used the information from the storytelling campaigns to influence family purchase decisions and parents’ buying decisions and behaviours.

Background: Various studies have demonstrated the usefulness of Google search data for public health-monitoring systems. The aim of this study is to be estimated interest of public in infectious diseases in infectious diseases in South Korea, the five other countries. Methods: We conducted cross-country comparisons for queries related to the H1N1 virus and Middle East respiratory syndrome coronavirus (MERS-CoV). We analyzed queries related to the novel coronavirus disease (COVID-19) from 20 January to 13 April 2020, and performed time-descriptive and correlation analyses on trend patterns. Results: Trends in H1N1, MERS-CoV, and COVID-19 queries in South Korea matched those in the five other countries and worldwide. The relative search volume (RSV) for the MERS-CoV virus increased as the cumulative number of confirmed cases in South Korea increased and decreased significantly as the number of confirmed cases decreased. The volume of COVID-19 queries dramatically increased as South Korea’s confirmed COVID-19 cases grew significantly at the community level. However, RSV remained stable over time. Conclusions: Google Trends provides real-time data based on search patterns related to infectious diseases, allowing for continuous monitoring of public reactions, disease spread, and changes in perceptions or concerns. We can use this information to adjust their strategies of the prevention of epidemics or provide timely updates to the public.

This research aimed to investigate the role of humanizing leadership in enhancing the effectiveness of change management strategies within organizations. Specifically, it focused on how humanizing leadership influences change outcomes and the extent to which organizational culture moderates this relationship. The study addressed critical questions regarding the impact of leadership behaviors, such as model vulnerability, emotional intelligence, open communication, and psychological safety on effective change management and employee performance. A quantitative approach was employed to provide a comprehensive analysis of the phenomena. Quantitative data were collected from a sample of 325 employees through surveys that measured perceptions of Humanizing leadership behaviors, organizational culture, and change outcomes. Data was analyzed by IBM SPSS 26.0. The findings revealed that humanizing leadership behaviors significantly enhances the success of change initiatives, primarily through improved employee engagement and reduced resistance. Organizational culture was found to play a moderating role, amplifying the positive effects of empathetic and inclusive leadership practices. The study provides actionable recommendations for organizational leaders and managers to foster a culture that supports humanizing leadership. By adopting leadership strategies that emphasize vulnerability, empathy, and inclusivity, organizations can enhance their adaptability and resilience against the backdrop of continuous change. These findings are particularly valuable for enhancing managerial practices and informing policy within corporate settings.

Molan, an intangible cultural heritage of the Zhuang nationality in China, faces a crisis due to traditional communication and inheritance models. In the digital era, leveraging advanced digital technology is crucial for revitalizing this ancient heritage. From a communication theory perspective, this paper uses field investigation and applies the classic 5W communication model by Lasswell to deeply analyze the crisis facing Molan culture. Integrating the media evolution theory of Levinson, it explores the benefits and methodologies of digital dissemination for ancient intangible cultural heritage and proposes a digital communication model. The paper emphasizes adopting the PGC (Professional Generated Content) + UGC (User Generated Content) production model and strictly adhering to the “Content is King” principle. It advocates for models such as “Social Media + Molan,” “Short Video + Molan,” and “Algorithm + Molan” to enhance communication effectiveness. These viewpoints aim to revitalize and preserve Molan culture in the digital age.