This research was conducted with the intention of investigating and analyzing the factors that influence the views that consumers have of advertising on social media platforms. The goal of this study is to look at the many ways that new media ads affect consumers’ purchasing behavior. An evaluation of the validity and reliability of the measures has been carried out with the assistance of confirmatory factor analysis. In addition, the quantitative research approach makes use of both simple random sampling and statistical sampling. The information was gathered via the use of a questionnaire that was issued to fans of new media. Using a Likert scale with five points, the questionnaire’s questions were evaluated to ensure that they were appropriately worded. The total sample size that is employed is 359. The purchase behavior of consumers of new media has been evaluated based on five variables, including the ability to attract attention, provide amusement, establish legitimacy, emphasize creative character qualities, and evoke emotional appeal. The objective of this study paper is to investigate the impact that advertisements broadcast via new media have on consumers’ decision-making processes regarding the acquisition of goods and services. The research’s findings show that when consumers are weighing their options for purchase, advertisements having the largest impact on their purchasing decisions in new media. With the goal of offering important insights into the new media advertising industry, the author seeks to link these results with pertinent ideas from the theoretical framework.

Disability inclusion is important to ensure everybody has the same opportunities in society, which is critical in achieving the Sustainable Development Goals. Persons with Disabilities (PWDs) are one of the marginalized communities and most of them are living in poverty. Disabilities encounter many challenges internally and externally due to their disabilities. They are struggling to keep their jobs due to their own self-confidence and social stigma and entrepreneurship is said to be the best option for PWDs to gain economic liberation. However, many PWDs still depend on government assistance and public donations instead of starting their own business. This study investigates the mediating effect of entrepreneurial motivation on the relationship between internal and external factors of PWDs’ perceptions of entrepreneurship in Malaysia. A quantitative approach to the survey was carried out. A sample of seventy-seven PWDs was gathered using face-to-face and online surveys through purposive sampling. The data were analyzed using structural equation modelling. The results show that only internal factors influence PWDs’ entrepreneurial personal perception. Entrepreneurial motivation plays a crucial mediating role in the relationship between internal and external factors and entrepreneurial personal perception. The study is helpful for the relevant parties to assist PWDs in becoming financially independent through entrepreneurship by focusing more on their internal strengths. Proper training and coaching assist PWDs in being more resilient when facing adversity.

SMEs are characterized by a number of flaws that threaten their survival and counteract them from reaching high levels of growth and development. Access to finance is the primary problem facing these companies in the Moroccan context. Aware of the effective and potential impacts of SMEs on the country as a whole, the Moroccan Government through a variety of actors has mobilized its efforts in a number of ways to support this population of companies. This study assesses the extent to which actors within the Moroccan SMEs’ financing ecosystem align to support these companies and develop their ability to access external financing. Using the MACTOR model, based on an in-depth contextual analysis and expert interviews, our findings suggest that Morocco’s SMEs’ financing ecosystem is skewed, with high levels of convergence between its components.

The cultivation of red chili in East Java, Indonesia, has significant economic and social impacts, necessitating proactive supply chain measures. This research aimed to identify priority risk agents, develop effective risk mitigation, and enhance supply chain resilience using the SCOR model, House of Risk, Interpretative Structural Modelling (ISM), and synthesis analysis. Examining 238 respondents—including farmers, collectors, wholesalers, retailers, home-agroindustries, and experts—the findings highlight farmers’ critical role in supply chain resilience despite risks from crop failures, weather fluctuations, and pest infestations. Simultaneous planting led to market oversupply and price drops, but accurate pricing information facilitated quick market adaptation. Wholesalers influenced pricing dynamics and income levels, impacting farmers directly. To improve resilience, three main strategies were developed through ten key elements: proactive strategies (real-time SCM tracking, Weather Early Warning Systems, risk management team formation, and training), resistance strategies (partnerships, chili stock reserves, storage and drying technologies, GAP implementation, post-harvest management, agricultural insurance, and Fair Profit Sharing Agreements), and recovery and growth strategies (flexible distribution channels and customizable distribution centers). Furthermore, the study delves into the mediating and moderating effects between variables within the model. This research not only addresses a knowledge gap but also provides stakeholders with evidence to consider new strategies to enhance red chili supply resilience.

This study evaluated the efficiency and productivity of the manufacturing industries of Singapore. Singapore is one of the world’s most competitive countries and manufacturing giants. All 21 manufacturing industries as classified by Singapore’s Department of Statistics were included in the study as decision-making units (DMUs). Using the Malmquist DEA on data spanning 2015–2021, we found that excerpt for the Paper and Paper product industry, all industries recorded positive total factor productivity (TFP). TFP ranged from 0.977 to 1.481. In terms of technical efficiency, 14 out of 21 industries showed positive efficiency change. The highest TFP was recorded in 2020 and the lowest in 2016. By measuring and improving efficiency, industries in Singapore can achieve cost savings, increase output, and enhance their competitiveness in the global marketplace. In addition, efficiency measurement can help policymakers identify potential areas for improvement and develop targeted policies to promote sustainable economic growth. Given these benefits, performance measurement is inevitable for industries and policymakers in Singapore to achieve economic objectives. Manufacturing industries need to find ways to manage the size and scale of operations as we flag this as an area for improvement.

This article examines the factors influencing sustainable entrepreneurship (SE) in Arab countries, focusing on economic, social, and technological dimensions. Using data from various sources and structural equation modeling, the study explores the relationships between these factors and SE sustainability. The findings reveal that economic factors, such as GDP per capita and foreign direct investment (FDI), positively influence SE sustainability, emphasizing the need for a conducive economic environment. Social factors, measured by Internet usage and the Human Development Index (HDI), also significantly impact SE sustainability, highlighting the importance of access to information and education. However, technological factors like patent applications and high-tech exports did not show a significant positive relationship with SE sustainability, suggesting a minimal direct impact on SE longevity in Arab countries. These insights have implications for policymakers, stressing the importance of fostering economic growth and enhancing social infrastructure to support sustainable entrepreneurial ecosystems. Despite its robust methodology, the study has limitations, such as incomplete data for certain countries, affecting the generalizability of the findings. Future research could explore additional factors influencing SE sustainability, further investigate the role of technology, and expand the geographical scope to include more Arab countries.