This study investigates the intricate relationship between awareness advertising and buying intention among Iraqi grocery shoppers, exploring the mediating role of consumer attitude. Employing a quantitative approach, the authors surveyed 300 shoppers. Using a random sampling technique. To ensure rigor and validity, the authors rigorously analyzed the relationships using partial least squares structural equation modelling (PLS-SEM) based on 288 valid responses. The findings reveal that awareness advertising significantly impacts buying intention, mediated by consumer attitude. These insights offer valuable management implications for product marketers. Sufficient brand awareness attracts consumer attention, shapes positive attitudes, and ultimately drives purchase decisions. This study further validates the theoretical model of consumer response by empirically establishing consumer attitude as a central intermediary between awareness advertising and buying intention within the Iraqi market context.

This study seeks to explore the uses, behaviors and perceptions of university students regarding mobile phones to help elucidate whether there is a relationship between the use of mobiles and the academic performance of university students. A quantitative approach based on an ad hoc questionnaire, applied before the pandemic, was used to gather evidence in this regard, which revealed the uses and educational visions of mobile phones in a convenience sample of 314 university students from nine different degree courses in two Spanish universities. Three major conclusions are formulated as part of future lines of development. First, although there is frequent use of mobile phones, the image of the mobile as a learning resource in the university classroom does not reach one-third of students. Second, although this study does not determine the causal relationship, there is a statistically significant negative relationship between average grades achieved and hours of dedication to the mobile phone. Finally, students who are unable to spend more than one hour without checking their phone obtain a significantly lower average mark than those who can stay more than one hour without checking their phone.

This paper explores the interconnected dynamics between governance, public debt, and domestic investment (also known as gross fixed capital formation (GFCF) in South Africa). It also highlights domestic investment as a key driver of economic growth, noting a consistent decline in investment since the country’s democratic transition in 1994. Moreover, this downward trend is exacerbated by excessive public debt, poor governance, and increased economic risks, discouraging domestic and foreign investments. The analysis incorporates two theoretical perspectives: endogenous growth theory, which stresses the significance of local capital investment and innovation, and institutional governance theory, which focuses on the role of governance in promoting economic development. The study reveals that poor governance, rising debt, and high economic risks have impeded GFCF and economic stability. By utilizing quantitative data from 1995 to 2023, the research concludes that reducing public debt, improving governance, and minimizing economic risk are critical to revitalizing domestic investment in South Africa. These findings suggest that policy reforms centered on good governance, effective debt management, and economic stabilization can stimulate investment, promote growth, and address the country’s economic challenges. This study offers insights into how governance and fiscal policies shape investment and capital formation in a developing nation, providing valuable guidance for policymakers and stakeholders working towards sustainable economic growth in South Africa.

On the basis of the framework of Perceptual Assimilation Model connected to speech perception, this paper reports on a study of the relationship between the experience of L1 (Chinese) and L2 (English) production from the point of lexical stress level. Chinese EFL speakers were recruited for this study. All the participants were required to read 20 words in the form of English, of which the lexical stress was recorded so as to make further analysis and comparison. The study indicates that the biggest challenge for Chinese EFL learners is the misplacement of word stress. It often occurs in polysyllabic words, and there is a strong tendency of stress shift on the second syllable. The dominant reason for the misplacement is that the second or the latter syllable is frequently stressed in mandarin dissyllables. This implies that Chinese EFL learners should lay more emphasis on phonological awareness of L2 and sufficient supply of L2 auditory input should also be assured in order to maintain the quality of perception and production in stress acquisition.

In the perspective of this article, the intercultural influences are viewed through the lens of educational benefits likely to be acquired by students following international socio-educational exchange programs. A model analysis is proposed based on these benefits on students majoring in economic areas, and it has been based on the perspective of influences through education and interaction with different cultures as compared to those of which the individual belongs to, respectively social influence. The research carried out was based on the observations made throughout a five-year period, between 2013 and 2018, regarding the evolution of students participating in the Erasmus programs. The analysis of the international socio-educational experience of people who studied abroad at a foreign university for a certain period of time was the starting point to design a research methodology so that the proposed topic could be investigated by collecting, structuring and analysing qualitative data, considering the fact that qualitative data will allow the discovery of associations of features, respectively of the benefits of personal experiences, which can only be analysed and perceived through the lens of points of view of those who experienced them. The qualitative research included the analysis of students in economics majors participating in the Erasmus program during the academic year 2018–2019 at a small university. The interview technique was used and the processing and interpretation of the data was carried out using software specific to qualitative research. The analysis carried out focused on the identification of complex connections underlying in the answers received from the respondents, answers that allowed the outlining of conceptual maps related to the research objectives. The purpose of the analysis was to underline the intercultural influences as perceived throughout four processes: individual internalization, socialization, individualization and humanization. These influences are revealed by the outcome of the research, that is the five conceptual maps that have resulted. These conceptual maps represent a starting point for future similar researches.

Under the background of economic globalization and the rapid development of science and technology, the development of higher education (HE) has undergone profound changes. Nowadays, in order to increase the international competitiveness, training international talents has become the primary task of universities and HE institutions. Therefore, taking Shenzhen as an example, the research takes quantitative method to study how the educational resources in the society affect the school from a macro perspective, and the micro perspective of students, teachers and schools, studying the impact on the development of universities. Through in-depth analysis of the integration of educational resources, the results show that multilingual library resource, and other three factors followed, are critical factors in the development of HE. And then, this study puts forward corresponding countermeasures and suggestions after discussion, aiming to provide strategic insights to enhance the quality and international competitiveness of HE in the GBA, especially in the construction of multilingual library resources (MLR), international exchange platform (IEP), sufficient and diverse laboratory facilities (SDLF), and rich academic resources (RAR). Thus, the research narrows the gap in this field to some extent.