The telecommunications services market faces essential challenges in an increasingly flexible and customer-adaptable environment. Research has highlighted that the monopolization of the spectrum by one operator reduces competition and negatively impacts users and the general dynamics of the sector. This article aims to present a proposal to predict the number of users, the level of traffic, and the operators’ income in the telecommunications market using artificial intelligence. Deep Learning (DL) is implemented through a Long-Short Term Memory (LSTM) as a prediction technique. The database used corresponds to the users, revenues, and traffic of 15 network operators obtained from the Communications Regulation Commission of the Republic of Colombia. The ability of LSTMs to handle temporal sequences, long-term dependencies, adaptability to changes, and complex data management makes them an excellent strategy for predicting and forecasting the telecom market. Various works involve LSTM and telecommunications. However, many questions remain in prediction. Various strategies can be proposed, and continued research should focus on providing cognitive engines to address further challenges. MATLAB is used for the design and subsequent implementation. The low Root Mean Squared Error (RMSE) values and the acceptable levels of Mean Absolute Percentage Error (MAPE), especially in an environment characterized by high variability in the number of users, support the conclusion that the implemented model exhibits excellent performance in terms of precision in the prediction process in both open-loop and closed-loop.
This study systematically examines the literature of electric vehicle (EV) purchase intention and consumer behavior using a bibliometric method to unveil three main research questions: 1) identifying influential publications, authors, and journals; 2) analyzing the thematic evolution of research over time; and 3) identifying emerging research directions. The main objective is to provide a comprehensive understanding of the current state of knowledge and to guide future research in this evolving field. A comprehensive bibliometric analysis was conducted, using Scopus statistics analysis, R-Studio Biblioshiny and VOSviewer, comprising 687 publications authored by 1743 researchers representing 34 different countries with the dataset sourced from the Scopus database from 2010 to 2023. To achieve a nuanced understanding of the research landscape, a multifaceted approach was adopted, including detailed citation analysis, author co-citation analysis, keyword analysis, and thematic mapping. Through meticulous analysis, this study identifies the most influential publications, authors, and journals in the domain of EV purchase intentions and consumer behaviors. It also traces the evolution of themes over time and identifies emerging research directions, providing valuable insights into the trajectory and future avenues of inquiry within this field. The findings contribute to a deeper understanding of the dynamics shaping research in the realm of EVs. The insights gained contribute significantly to advancing knowledge in this crucial domain, offering theoretical insights and practical implications for policymakers, businesses, manufacturers, and academics.
This study employed the theory of planned behavior to examine how green urban spaces influence walking behaviors, with a focus on Chongqing’s Jiefangbei Pedestrian Street. Using structural equation modelling to analyse survey data from 401 respondents, this study assessed the relationships between attitudes, subjective norms, perceived behavioral control, walking intentions, and actions. The results revealed that attitudes toward walking (β = 0.335, p < 0.001) and subjective norms (β = 0.221, p < 0.001) significantly predict walking intentions, which strongly determine actual walking behavior (β = 0.379, p < 0.001). Moreover, perceived behavioral control exerts a direct significant impact on walking actions (β = 0.332, p < 0.001), illustrating that both environmental and social factors are crucial in promoting pedestrian activity. These findings suggest that enhancing the appeal and accessibility of urban green spaces can significantly encourage walking, providing valuable insights for urban planning and public health policy. This study can guide city planners and health professionals in creating more walkable and health-conducive urban environments.
This research explores the factors influencing consumers’ intentions and behaviors toward purchasing green products in two culturally and economically distinct countries, Saudi Arabia and Pakistan. Drawing on Ajzen’s Theory of Planned Behavior (TPB), the study examines the roles of altruistic and egoistic motivations, alongside environmental knowledge, in shaping green consumer behavior. Altruistic motivation, driven by concern for societal well-being and environmental sustainability, is found to have a stronger impact on green purchase intention and behavior in both countries, particularly in Pakistan. Egoistic motivation, which focuses on personal benefits like health and cost savings, also contributes but with a lesser influence. The research employs a cross-sectional survey design, collecting data from 1000 respondents (500 from each country) using a stratified random sampling technique. The collected data were analyzed using structural equation modeling (SEM) to examine the relationships between variables and test the moderating effects of environmental knowledge. The results reveal that environmental knowledge significantly moderates the effect of both altruistic and egoistic motivations on green purchase intention, enhancing the likelihood of eco-friendly consumption. These findings underscore the importance of environmental education in promoting sustainable consumer behavior. The originality of this study lies in its comparative analysis of green consumerism in two distinct contexts and its exploration of motivational factors through the TPB framework. Practical implications suggest that policymakers and marketers can develop strategies that appeal to both altruistic and egoistic drivers while enhancing consumer knowledge of environmental issues. The study contributes to the literature by expanding TPB to include the moderating role of environmental knowledge in understanding green consumption behavior across diverse cultures.
Despite the current craze for e-commerce live streaming, its specific impact on consumer repurchase intentions and the underlying mechanisms remain insufficiently explored, creating a notable gap in existing research. The purpose of this study is to investigate the precise impact of e-commerce live streaming on consumers’ repurchase intentions and to uncover the path through which this influence occurs. Drawing on behavioral cognitive theory, this paper employs a contextual experimental method to examine how e-commerce live streaming affects consumer repurchase behavior. The experimental results show that e-commerce live can significantly improve consumer repurchase intention, consumer loyalty and market order can positively regulate the effect of e-commerce live. This paper not only verifies the effectiveness of e-commerce live broadcasting, but also provides new ideas for brands and governments to strengthen the ability of e-commerce live broadcasting to “bring goods”.
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