Plastic products, including plastic packaging, were products whose increasing demand continued because the community still needed plastic as packaging. On the other hand, plastic waste, which was increasingly high and difficult to decompose, was a problem that needed to be solved together. This study aims to understand how plastic company packaging implements TQM, its environmental impact, and how plastic packaging companies are taking steps towards green manufacturing. This research used a qualitative phenomenological method to understand the problem based on the actor’s perspective. The data collection method was in-depth interviews with informants from 3 plastic companies in East Java, Indonesia, followed by observation and FGD. We carried out Triangulation, member checking, and professional involvement to determine the data’s validity, reliability, and trustworthiness. The results of this study indicated a management system that promotes quality as a business strategy and is oriented towards customer satisfaction by involving all members of the organization. TQM emphasized continuous improvement, customer satisfaction, and employee involvement. By implementing aspects of TQM, plastic packaging companies could improve their production processes and reduce waste, increasing efficiency and profitability. In addition, TQM could also contribute to the company’s green performance by promoting environmentally friendly practices, including using electric machines to replace hydraulic machines, thereby reducing the use of electrical energy and CO₂ emissions. The use of solar panels was a step towards green manufacturing. Companies that adopt TQM principles are more likely to implement environmentally friendly initiatives such as reducing energy consumption and using recyclable materials and can demonstrate a commitment to corporate social responsibility. The company’s membership in EcoVadis and SMETA further strengthens the company’s direction towards Green Manufacturing and competitive advantage.

ESG (environmental, social and governance, a framework used to assess an organisation’s business practices and performance on various sustainability and ethical issues) and Digital Transformation (the process of using digital technologies to change a business’s operations, products and services by integrating digital solutions into all areas of the business, which can lead to cultural and technological changes) are emerging issues across different industries, including the banking field. There has been limited research focusing on exploring the linkages between ESG, Digital Transformation and Customer Behaviour in the banking area, especially within developing countries such as Vietnam. Based on this gap, this study analyses and assesses the role of Digital Transformation and ESG on customer behaviour towards brands in the banking sector in Ho Chi Minh City. The research employed the quantitative research methods with the combination of fundamental analytical methods such as statistics, Cronbach’s alpha reliability, Exploratory Factor Analysis (EFA), measurement models and Partial Least Squares Structural Equation Modelling (PLS-SEM). The analysis was based on survey data from 550 customers who are the commercial banks’ current customers and live in Ho Chi Minh City, yielding 514 valid responses. Using SPSS and SMART PLS software, the study provided notable results. Specifically: (1) The component factors of ESG, including Environmental Issues (EN), Social Issues (SO), Government Issues (GO) and Digital Transformation (DT), positively influence Customer Behaviour (CB); (2) The component factors of ESG, including Environmental Issues (EN), Social Issues (SO) and Government Issues (GO), play a mediating role in the relationship between Digital Transformation (DT) and Customer Behaviour (CB).

The study focuses on the employees’ behavioral intentions towards the usage of disruptive technology in the industry. The digital technology application in consumer, retail, and hospitality, education and training, financial services, the health sector, infrastructure, government, and airports. The study objectives were to explore the possible adoption of innovation and creativity changes and their acceptance by the employees in the organization. To identify the variables impacting behavioral intention and analyze how these variables relate to perceived usefulness, attitude, perceived ease of use, facilitating conditions, and technology optimism. A structured questionnaire was used to collect data from 335 respondents, who were selected based on their relevance to the study objectives. The questionnaires were distributed through the Google Forms application, and the data were collected and analyzed periodically. The findings of the study provide valuable insights into the behavioral intention towards disruptive technologies in Kuala Lumpur and Putrajaya locations in Malaysia and highlight the significance of factors such as perceived usefulness, attitude, perceived ease of use, facilitating conditions, and technology optimism. The research contributes to the existing body of knowledge on Industry 4.0 by providing empirical evidence and practical implications for organizations seeking to leverage disruptive technologies in their operations management.