The telecommunications services market faces essential challenges in an increasingly flexible and customer-adaptable environment. Research has highlighted that the monopolization of the spectrum by one operator reduces competition and negatively impacts users and the general dynamics of the sector. This article aims to present a proposal to predict the number of users, the level of traffic, and the operators’ income in the telecommunications market using artificial intelligence. Deep Learning (DL) is implemented through a Long-Short Term Memory (LSTM) as a prediction technique. The database used corresponds to the users, revenues, and traffic of 15 network operators obtained from the Communications Regulation Commission of the Republic of Colombia. The ability of LSTMs to handle temporal sequences, long-term dependencies, adaptability to changes, and complex data management makes them an excellent strategy for predicting and forecasting the telecom market. Various works involve LSTM and telecommunications. However, many questions remain in prediction. Various strategies can be proposed, and continued research should focus on providing cognitive engines to address further challenges. MATLAB is used for the design and subsequent implementation. The low Root Mean Squared Error (RMSE) values and the acceptable levels of Mean Absolute Percentage Error (MAPE), especially in an environment characterized by high variability in the number of users, support the conclusion that the implemented model exhibits excellent performance in terms of precision in the prediction process in both open-loop and closed-loop.

Purpose: This article explores the adoption of Artificial Intelligence (AI) in Human Resource Management (HRM) in the UAE, focusing on the critical challenges of fairness, bias, and privacy in recruitment processes. The study aims to understand how AI is transforming HR practices in the UAE, highlighting the issues of bias and privacy while examining real-world applications of AI in recruitment, employee engagement, talent management, and learning and development. Methodology: Through case study methodology, detailed insights are gathered from these companies to understand real-world applications of AI in HRM. A comparative analysis is conducted, comparing AI-driven HRM practices in UAE-based organizations with international examples to highlight global trends and best practices. Findings: The research reveals that while AI holds significant potential to streamline HR functions such as recruitment, onboarding, performance monitoring, and talent management, it also discusses challenges and strategies companies face and develop in integrating AI into their HRM processes, reflecting the broader context of AI adoption in the UAE’s HR landscape. Originality: This paper contributes to the growing body of literature on AI in HRM by focusing on the unique context of the UAE, a rapidly developing market with a highly diverse workforce. It highlights the specific challenges and opportunities faced by organizations in the UAE when implementing AI in HRM, particularly regarding fairness, bias, and data privacy.