In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a systematic and comprehensive approach, the study analyzes academic publications, industry reports, and case studies to extract theoretical frameworks, empirical findings, and practical insights. The findings underscore a significant transformation catalyzed by AI integration into Customer Relationship Management (CRM). AI enables personalized interactions, fortifies customer engagement through interactive agents, provides data-driven insights, and empowers informed decision-making throughout the customer journey. Four central themes emerge: personalized service, enhanced engagement, data-driven strategy, and intelligent decision-making. However, challenges such as data privacy concerns, ethical considerations, and potential negative experiences with poorly implemented AI persist. This article contributes significantly to the discourse on AI in CRM by synthesizing the current state, exploring key themes, and suggesting research avenues. It advocates for responsible AI implementation, emphasizing ethical considerations and guiding organizations in navigating opportunities and challenges.

The urgency of ecological problems has become increasingly complex, so responses from diverse parties are needed, including in the context of ecological citizenship. The general hypothesis proposed in this research is that the problem of climate change has an influence on the high level of attention of the global community, including academics, to environmental issues related to the active role of citizens demanding environmental justice and sustainable development. This study aims to explore globally published documents to provide an in-depth discussion concerning ecological citizenship. Bibliometric analysis was employed from the Scopus database. The main findings confirm the significant contribution of ecological citizenship in shaping global understanding of the role of individuals in maintaining environmental sustainability. The research theme mapping shows the diversity of issues that have been explored, with particular emphasis on environmental education and social justice, providing a basis for recommendations for future research. In particular, environmental education has been recognized as a critical element in shaping society’s understanding of environmental issues, while social justice underscores the importance of fair distribution and critical analysis of inequality in social and ecological contexts. Future research recommendations include the exploration of effective strategies in promoting the concept of ecological citizenship, developing a holistic environmental education curriculum, and more active research in the context of social justice in various regions, including Asia. This bibliometric analysis is expected to contribute substantially to formulating policies and practical actions that support the vision of inclusive ecological citizenship, which positively impacts overcoming global environmental challenges.

2050 building stock might be buildings that already exist today. A large percentage of these buildings fail today’s energy performance standards. Highly inefficient buildings delay progress toward a zero-carbon-building goal (SDGs 7 and 13) and can lead to investments in renewable energy infrastructure. The study aims to investigate how bioclimatic design strategies enhance energy efficiency in selected orthopaedic hospitals in Nigeria. The study objective includes Identifying the bioclimatic design strategies that improve energy efficiency in orthopaedic hospitals, assessing the energy efficiency requirements in an orthopaedic hospital in Nigeria and analysing the effects of bioclimatic design strategies in enhancing energy efficiency in an orthopaedic hospital in Nigeria. The study engaged a mixed (qualitative and quantitative) research method. The investigators used case study research as a research design and a deductive approach as the research paradigm. The research employed a questionnaire survey for quantitative data while the in-depth Interview (IDI) guide and observation schedule for qualitative data. The findings present a relationship between bioclimatic design strategies and energy conservation practices in an orthopaedic hospital building. Therefore, implementing bioclimatic design strategies might enhance energy efficiency in hospital buildings. The result of the study revealed that bioclimatic hospital designs may cost the same amount to build but can save a great deal on energy costs. Despite the challenges, healthcare designers and owners are finding new ways to integrate bioclimatic design strategies into new healthcare construction to accelerate patient and planet healing.

The aim of this paper is to introduce a research project dedicated to identifying gaps in green skills by using the labor market intelligence. Labor Market Intelligence (LMI). The method is primarily descriptive and conceptual, as the authors of this paper intend to develop a theoretical background and justify the planned research using Natural Language Processing (NLP) techniques. This research highlights the role of LMI as a tool for analysis of the green skills gaps and related imbalances. Due to the growing demand for eco-friendly solutions, there arises a need for the identification of green skills. As societies shift towards eco-friendly economic models, changes lead to emerging skill gaps. This study provides an alternative approach for identification of these gaps based on analysis of online job vacancies and online profiles of job seekers. These gaps are contextualized within roles that businesses find difficult to fill due to a lack of requisite green skills. The idea of skill intelligence is to blend various sources of information in order to overcome the information gap related to the identification of supply side factors, demand side factors and their interactions. The outcomes emphasize the urgency of policy interventions, especially in anticipating roles emerging from the green transition, necessitating educational reforms. As the green movement redefines the economy, proactive strategies to bridge green skill gaps are essential. This research offers a blueprint for policymakers and educators to bolster the workforce in readiness for a sustainable future. This article proposes a solution to the quantitative and qualitative mismatches in the green labor market.

Naturally occurring radionuclides can be categorized into two main groups: primordial and cosmogenic, based on their origin. Primordial radionuclides stem from the Earth’s crust, occurring either individually or as part of decay chains. Conversely, cosmogenic radionuclides originate from extraterrestrial sources such as space, the sun, and nuclear reactions involving cosmic radiation and the Earth’s atmosphere. Gamma-ray spectrometry is a widely employed method in Earth sciences for detecting naturally occurring radioactive materials (NORM). Its applications vary from environmental radiation monitoring to mining exploration, with a predominant focus on quantifying the content of uranium (U), thorium (Th), and potassium (K) in rocks and soils. These elements also serve as tracers in non-radioactive processes linked to NORM paragenesis. Furthermore, the heat generated by radioactive decay within rocks plays a pivotal role in deciphering the Earth’s thermal history and interpreting data concerning continental heat flux in geophysical investigations. This paper provides a concise overview of current analytical and measuring techniques, with an emphasis on state-of-the-art mass spectrometric procedures and decay measurements. Earth scientists constantly seek information on the chemical composition of rocks, sediments, minerals, and fluids to comprehend the vast array of geological and geochemical processes. The historical precedence of geochemists in pioneering novel analytical techniques, often preceding their commercial availability, underscores the significance of such advancements. Geochemical analysis has long relied on atomic spectrometric techniques, such as X-ray fluorescence spectrometry (XRFS), renowned for its precision in analyzing solid materials, particularly major and trace elements in geological samples. XRFS proves invaluable in determining the major constituents of silicate and other rock types. This review elucidates the historical development and methodology of these techniques while showcasing their common applications in various geoscience research endeavors. Ultimately, this review aims to furnish readers with a comprehensive understanding of the fundamental concepts and potential applications of XRF, HPGes, and related technologies in geosciences. Lastly, future research directions and challenges confronting these technologies are briefly discussed.

The economic viability of a photovoltaic (PV) installation depends on regulations regarding administrative, technical and economic conditions associated with self-consumption and the sale of surplus production. Royal Decree (RD) 244/2019 is the Spanish legislation of reference for this case study, in which we analyse and compare PV installation offers by key suppliers. The proposals are not optimal in RD 244/2019 terms and appear not to fully contemplate power generation losses and seem to shift a representative percentage of consumption to the production period. In our case study of a residential dwelling, the best option corresponds to a 5 kWp installation with surplus sale to the market, with a payback period of 18 years and CO₂ emission reductions of 1026 kg/year. Demand-side management offers a potential improvement of 6%–21.8%. Based on the increase in electricity prices since 2020, the best option offers savings of up to €1507.74 and amortization in 4.24 years. Considering costs and savings, sale to the market could be considered as the only feasible regulatory mechanism for managing surpluses, accompanied by measures to facilitate administrative procedures and guarantees for end users.