This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample group of 400 digital marketing staff, executives, or business owners, complemented by in-depth interviews with marketing experts, business managers, and owners, totaling 10 participants. The research findings reveal a significant demand for digital marketing skills among MSME entrepreneurs in the manufacturing sector. The top three skills identified as most crucial for enhancement are: (1) communication and marketing information presentation skills; (2) brand building and public relations; and (3) video marketing execution. The study further revealed that the design of the digital marketing course, along with the developed online learning platform, attracted and successfully enrolled 104 MSMEs who participated in the online program. The pre- and post-training assessment results demonstrated a statistically significant difference in test scores, with a mean post-training score of 16.10 ( Mean = 16.10, S.D. = 1.396), representing a notable increase from the pre-training mean score of 6.47 ( Mean = 6.47, S.D. = 3.634) at the 0.05 significance level. Furthermore, the results of the follow-up evaluation on the application of acquired knowledge revealed that the overall level of knowledge and skills application is at its highest, with an average score of 4.64. This indicates that the developed course and online learning platform effectively enhance learners’ knowledge.

The Moroccan economy has undergone significant structural changes since the 1980s. Attracting Foreign Direct Investment (FDI) has been a key strategy for the country’s economic growth and development, particularly in some specific high value-added sectors, such as the automotive supply industry. This paper uses the results of a survey to examine the reasons why multinational enterprises (MNEs) in the automotive supply sector set up in Morocco. Our findings show that proximity to Europe and labor costs and skills are the most important considerations for investing in this sector in Morocco. However, some institutional issues are still of concern to these MNEs.

The covid-19 pandemic has adversely affected the sustainability of micro and small enterprises (MSEs), with a particularly pronounced impact in Central Java. Entrepreneurs who struggle to adapt to reduced consumer purchasing power and the increasing reliance on digital technology are at heightened risk of business closure. Despite these challenges, inclusivity remains a crucial element for MSEs in fostering local economic development. Accordingly, this study seeks to examine the role of inclusivity in the sustainability of MSEs that are based on digital technology. Data were collected through the use of questionnaires and focus group discussions. Respondents were digital-based MSEs entrepreneurs from five selected regions, with Central Java having the largest number of digital media users. Key informants included experts from Diponegoro University, the International Council of Small Business (ICSB), the Department of Cooperatives and Micro, Small and Medium Enterprises at the provincial and district levels, and non-governmental organizations. The collected data was analyzed using the Rapid Appraisal for Micro and Small Enterprises (Rap-MSE’s) method. To assess the sustainability status, the study utilized several dimensions, including economic, environmental, social, institutional, technological, and inclusivity factors. Both multidimensional and individual analyses indicated that the sustainability status was relatively robust. MSEs that integrated digital technology into their operations were able to withstand the challenges posed by covid-19 and adapt to the new normal. In conclusion, the inclusivity dimension in the adoption of digital technology has gained increased importance in driving local economic development.

From the perspective of the corporate life cycle, this study investigates the transmission mechanism of ‘technological innovation-financing constraints-carbon emission reduction’ in energy companies using panel data and mediating models, focusing on listed energy companies from 2014 to 2020. It explores the stage characteristics of this mechanism during different life cycle phases and conducts heterogeneity tests across industries and regions. The results reveal that technological innovation positively influences carbon emission reduction in energy enterprises, demonstrating significant life cycle stage characteristics, specifically more pronounced in mature companies than in growing or declining companies. Financing constraints play a mediating role between technological innovation and carbon reduction, but this is only effective during the growth and maturity stages. Further research shows that the impact of technological innovation on carbon emission reduction and the mediating role of financing constraints exhibit heterogeneity across different stages of the life cycle, industries, and regions. The conclusions of this paper provide references for energy companies in planning rational emission reduction strategies and for government departments in policy-making.

In the realm of evolving e-commerce sales channels, the e-commerce sale of agricultural products has become a vital avenue for cherry farmers. However, a notable discrepancy exists between the intentions and actual behaviors of cherry farmers regarding e-commerce participation. In this study, binary logistic regression and interpretive structural model were used, and the cherry producing area of Yantai City, Shandong Province, China, was taken as the study area, and a total of 501 actual valid questionnaires were returned, and the validity rate of the questionnaires was 95.1 per cent. The results of the study show that the deviation of cherry farmers’ willingness and behavior is mainly affected by age, frequency of online shopping, whether to participate in e-commerce training, and whether to join a cooperative in farmers’ individual characteristics, revenue expectations and profit expectations in behavioral attitudes, government publicity and neighborhood effects in subjective norms, e-commerce use in perceived behavioral attitudes, the number of agricultural population in household resource endowment and logistics costs and e-commerce training in external scenarios Impact. On this basis, the 11 influencing factors are analyzed in depth and three transmission paths are analyzed. The study further proposes recommendations to enhance the translation of cherry farmers’ e-commerce intentions into action, such as bolstering e-commerce promotion, increasing the frequency of training, improving supporting infrastructure, and reducing logistics costs.

The primary objective of this research is to investigate how non-financial incentives impact employee motivation within the Small and Medium Enterprises (SMEs) operating in Saudi Arabia. Employing a positivist research approach, we employed a carefully crafted survey to collect data from 365 employees employed by SMEs situated in Jeddah. The study explores various aspects, including the most common non-monetary motivators, the interplay between non-monetary and monetary incentives, and the effects of non-financial incentives on employee engagement, job satisfaction, and commitment. The results of the study indicate that employees working in small and medium-sized enterprises (SMEs) in Saudi Arabia place a significant emphasis on a good work environment, recognition, possibilities for personal and professional development, and career growth as prevalent non-monetary motivators. Additionally, the research illustrates a notable difference in the perceived efficacy of non-financial and financial incentives, whereby non-financial incentives are seen to have an equal, if not greater, impact on both motivation and work satisfaction. Moreover, the study reveals robust positive correlations between non-financial incentives and employee outcomes, underscoring the significance of these incentives in augmenting work satisfaction, job engagement, and commitment. The consequences of employee motivation are influenced by control factors, which have diverse influences, highlighting the complex nature of this phenomenon.