This study explores the factors affecting dentists’ willingness to use social media in their practices, examining how consumer behavior influences their adoption decisions. Despite the growing use of social media across industries, its adoption in dentistry remains relatively underexplored. As investments in digital technologies increase, understanding dentists’ intentions to integrate social media becomes crucial, especially considering the evolving consumer behavior patterns in healthcare. Using the Technology Acceptance Model (TAM) and factoring in patient pressures, this study analyzes data from 209 respondents through SPSS and Smart PLS 4.0. The results offer valuable insights for dentists, highlighting the benefits of social media integration, and justifying investments in these platforms to align with changing consumer expectations. The study also discusses its limitations and suggests future research directions to further explore social media adoption in dentistry and its potential to drive economic growth within the sector.

In today’s highly competitive environment, enterprises strive for competitive advantages by actively responding to changes in the network environment through digital technology. This approach fosters continuous innovation and establishes new paradigms by creating new network structures and relationships. However, research on the relationship and transmission mechanisms between digital technology and innovation performance in dynamic environments is still in its early stages, which does not fully address the demands of current social practice. Therefore, exploring the impact mechanisms of digital technology applications on enterprise innovation performance is an important research area. Based on the dynamic capability theory, this paper utilized SPSS 26.0 and AMOS 24.0 software to conduct an empirical analysis of 490 valid samples from the network perspective, exploring the pathways through which digital technology capability influences enterprise innovation performance. The results indicate that (1) digital technology capability is positively correlated with enterprise innovation performance; (2) digital technology capability is positively correlated with network responsiveness; (3) network responsiveness is positively correlated with enterprise innovation performance; (4) network responsiveness plays a mediating role in the impact of digital technology capability on enterprise innovation performance; (5) environmental dynamism positively moderates the relationship between digital technology capability and enterprise innovation performance. This paper enhances the understanding of how digital technology capability influences enterprise innovation performance in dynamic environments, offering new insights for future research. The results suggest that enterprises should focus on enhancing their digital technology capabilities, optimizing network structures, and strengthening network relationships to drive digital innovation.

This study investigates how digital transformation influences visitor satisfaction at 12 World Heritage Sites (WHS) across eight coastal provinces in Eastern and Southern China. Utilizing 402 valid survey responses, it explores the impact of demographic factors—education, age, and income—on visitors’ perceptions of digital services, particularly focusing on usability, quality, and overall experience. The findings reveal that younger, higher-income, and STEM-educated visitors express significantly higher satisfaction with digital services, while older, lower-income visitors report lower levels of engagement and satisfaction. This research highlights the need for tailored digital strategies that cater to diverse demographic groups, ensuring the balance between technological innovation and the preservation of cultural authenticity at heritage sites. The originality of this study lies in its focus on non-Western contexts, particularly China’s rapidly developing coastal regions, which have been largely overlooked in the global discourse on digital tourism. By applying established theoretical frameworks—such as the Technology Acceptance Model (TAM) and Expectation-Confirmation Theory (ECT)—to a non-Western setting, this research fills a crucial gap in the literature. The insights provided offer actionable recommendations for heritage site managers to enhance visitor engagement, adapt digital services to demographic variations, and promote sustainable tourism development.

The spread of the coronavirus disease in 2019 (COVID-19) in Thailand has led to a lack of liquidity and income for entrepreneurs, increasing the variety of distribution channels compared to store sales. This will be a solution for businesses struggling and creating value to raise the income levels of community enterprises in Thailand. This was an integrated and participatory action research using qualitative techniques through observation, interviews, recordings, analysis, and interpretation of the operational characteristics of community enterprises from field visits for consultation. This study aimed to examine the problems and obstacles of online selling by community enterprise entrepreneurs and to find guidelines for advising lead entrepreneurs in the Digital Market. These 25 community enterprise entrepreneurs produced community herbal products in Thailand. The research findings were analyzed using grounded theory according to the research objectives. From the research results, it is possible to summarize the problems and obstacles faced by entrepreneurs in selling products online among community enterprise entrepreneurs owing to the lack of knowledgeable administrators and the decline in demand for products affected by the COVID-19 pandemic. Furthermore, barriers to laws, regulations requirements related to cannabis products included legal controls only for cultivation and the production process until the product was sold, and production capacity could not be produced to meet the demand when there was a large volume of orders. Solutions were as follows: increasing skills and knowledge for entrepreneurs, especially in the potential; finding a way to pass on the business to the new generation to continue the business; using strategies to create cooperation with other enterprise networks and government agencies; creating online selling channels through various platforms; increasing funding to develop production processes; and using technology to create competitive advantages and marketing planning and delivery to make online sales an essential channel.