This paper aims to segment online consumers based on their attitude toward self-interest and ethical attitudes and explore the impact of these attitudes on the purchasing behavior of agricultural products online in China. The study was conducted using 633 online survey responses from consumers who have purchased agricultural products online in China. First, to validate the relationship between attitude and behavior by structural equation modeling. Next, the number of segments was determined using K-means. Finally, Pearson Chi-square difference tests were performed to analyze demographic and behavioral variables and identify each segment’s characteristics. The results of this study provide a segmentation analysis of the online market for agricultural products in China. The four segments identified are pure ethical consumers, information communicators, brand-quality pursuers, and well-heeled shoppers. Additionally, this study reveals the characteristics of each segment based on demographic and behavioral variables. This study provides a novel approach to segmenting Chinese consumers who purchase agricultural products online based on their attitudes toward self-interest and ethical attitudes, aiming to understand the impact of these attitudes on their purchasing behavior. Moreover, from an ethical consumerism perspective, it explores the effect of ethical information on purchasing agricultural products online, highlighting its significant implications for online marketing strategies.

This study investigates the influence of perceived value and perceived risk on consumer intentions to purchase counterfeit luxury goods, drawing upon an integrated theoretical framework encompassing perceived value theory, risk perception theory, and consumer behavior models. Through a quantitative research design involving a structured survey and Structural Equation Modeling (SEM), the study examines the relationships among perceived value dimensions (functional, emotional, social, economic), perceived risk factors (financial, social, performance), consumer attitudes, and purchase intentions. The findings reveal that perceived value positively influences purchase intentions, with consumer attitudes acting as a critical mediating mechanism. Conversely, perceived risk negatively impacts purchase intentions, with this relationship also mediated by consumer attitudes. Furthermore, Bayesian Network analysis uncovers the indirect pathways through which perceived risk shapes purchase intentions via its influence on consumer attitudes. By integrating these theoretical frameworks and employing advanced analytical techniques, this study contributes to a comprehensive understanding of the complex decision-making processes underlying counterfeit luxury goods consumption. The findings provide valuable insights for policymakers, luxury brand managers, and consumer protection agencies in devising targeted strategies to address consumer perceptions of value and risk, ultimately mitigating the proliferation of counterfeit luxury goods.

The St. Peter Sandstone of the American Midwest is presented today in textbooks as a simple and unproblematic example of “layer-cake geology.” The thesis of this paper is that the very simplicity of St. Peter Sandstone has made it challenging to characterize. In widely separated states, the sandstone appeared under different names. Several theories about how it formed began to circulate. The story of the St. Peter is not only the story of the assemblage of a stratigraphic unit over a vast area during three centuries, but also the role the study of the provenance of this unit played in the development of sedimentology in the early twentieth century, research that was made all the more challenging by its “simple” mineralogy. Indeed, the St. Peter has been controversial since it was first described.

We report a method for effectively and homogeneously incorporating carbon nanotubes (CNTs) in the form of double-wall (DWCNTs) and multi-wall (MWCNTs) structures into commercial paints without the use of additives, surfactants, or chemical processes. The process involves the physical mixing of the nanotubes and polymers using the cavitation energy of an ultrasonic bath. It is a simple, fast method that allows for uniform distribution of carbon nanotube bundles within the polymer for direct application. Due to the hydrophobic properties of the carbon nanotubes as grown, we used paint samples containing 0.3% by mass of both types of CNTs and observed an improvement in waterproofing through wettability and water absorption through immersion tests on the samples. Different solvents such as water, formaldehyde, and glycerin were used, and the results showed an increase in paint impermeability of 30% and 25% with the introduction of DWCNTs and MWCNTs, respectively. This indicates a promising, economically viable, and revolutionary method for applying nanotechnology in the polymer industry.