In the rapidly evolving landscape of digital marketing, the influence of social media on consumer behavior has become a focal point of scholarly inquiry. This study delves into the intricate dynamics between social media interaction and the quality of relationships in the context of s-commerce, examining how these interactions impact customer loyalty and purchase intentions. It is imperative to note that while the study does explore the mediating role, it is not the primary focus. The core objective revolves around understanding the nuanced relationships between social media interaction and relationship quality. This clarification ensures a precise delineation of the research scope and objectives. Furthermore, it is worth emphasizing that while the study delves into customer loyalty, this aspect is not explicitly reflected in the title. However, the examination of loyalty remains an integral component of the research, providing a holistic view of customer behavior in the digital marketplace. By addressing the interplay between social media engagement and relationship quality, this study aims to provide valuable insights for businesses navigating the complexities of s-commerce. Through this research, we seek to illuminate the pivotal role of social media interactions in shaping customer-company relationships, thus offering actionable insights for practitioners and enriching the academic discourse in the field of digital marketing.

Based on our 11 years of medical bachelor's degree education practice for international students in China, combined with the national "the Belt and Road" strategic background and the "Quality Standards of Higher Education for International Students in China (Trial)" issued by the Ministry of Education, this paper explores the strategies to improve the quality of medical education in China. Specifically, it includes: 1) optimizing the enrollment standards of students from countries along the "the Belt and Road"; 2) Improve the quality assurance system for medical bachelor's degree education in China; 3) Innovate the management concept of "convergence"; 4) Establish a comprehensive education system for the cultivation of international students in China; 5) Strengthen the process monitoring role of awarding standards for medical bachelor's degrees in China. To provide theoretical support and reference for our school and sister universities to improve the quality of medical bachelor's degree education in China.

Reading comprehension ability, as a key skill that needs to be developed in English teaching, has attracted high attention from teachers and students in universities. This is not only due to its relatively large proportion in English exams, but also due to the entering of the information age, people need to obtain information from the text through extensive reading and gain a profound understanding of the content of the article. Therefore, in the process of guiding students to learn English knowledge, teachers must take cultivating students' reading comprehension ability as the central link of teaching activities. Through exploring and researching it in teaching, students can improve their reading comprehension level and enable them to have a deeper understanding of the profound connotations to be expressed in future English texts.

This study focuses on the improvement strategy of information technology application ability of science education teachers and students under the background of informatization. Firstly, the current status of informatization of science education and the importance of the information technology application ability of teacher training students are analyzed. Subsequently, the promotion strategies were discussed, including curriculum design and implementation, teacher training and development, provision of practice environment and conditions, and construction of evaluation mechanisms. These strategies are expected to systematically improve the information technology application ability of teacher training students and provide effective support for the development of science education. However, these strategies also need to be tried and refined in practice to adapt to the development needs of information technology and science education.

This article explores the role of informatization in the integration and development of the cultural and tourism industry, and proposes corresponding analysis and strategies. Firstly, informatization improves the quality and efficiency of cultural and tourism products and services by enhancing the design and production process and personalizing and customizing the services. Secondly, informatization expands the boundaries of cultural and tourism products and markets by utilizing the internet and mobile applications to extend the spatial and temporal boundaries, and leveraging data analysis and intelligent technologies to broaden the scope and scale. Lastly, informatization enhances the management and operational level of the cultural and tourism industry, improving efficiency and decision-making through the use of advanced technologies such as big data and artificial intelligence.