Purpose: The level of the environment is gradually declining, especially with regard to the serious problem of solid waste. Solid waste segregation-at-source is seen as the most essential approach to helping the natural environment minimize the amount of waste generated before being transferred to waste disposal sites and landfills in many rapidly growing towns and cities in developing countries. However, a number of previous environmental-based research have focused only on the general scope of recycling, sustainable development, and the purchase intention for sustainable food products. This situation has led to useful and relevant information on the research scope of households’ intention to segregate solid waste at source, which remains largely unanswered. The aim of this paper is, therefore, to provide a literature review to develop a novel theoretical framework in understanding the determinants of households’ intention to practise solid waste segregation-at-source. Theoretical framework: The study provides a detailed explanation of the application of the Theory of Reasoned Action, the Fietkau-Kessel Model, the Focus Theory of Normative Conduct, and the Value-Basis Theory to predict the relationship between attitude, subjective norms, environmental concerns, and environmental knowledge of households on intention to practise solid waste segregation-at-source. Design/methodology/approach: This research is descriptive in nature. Findings: A better understanding of the potential mediator and moderator is needed to contribute to the body of knowledge on the causal relationship between the studied variables. In conclusion, the researchers discuss how the framework can be used to address future research implications as more evidence emerges. Research, practical and social implications: The current study is expected to broaden previous research in order to improve general understanding of attitudes and subjective norms towards the specific research scope of solid waste segregation-at-source.

Amidst China’s burgeoning population and rapid technological strides, this study explores how elderly citizens navigate and embrace electronic governance (e-governance) platforms. Addressing a crucial gap in knowledge, we delve into their limited digital fluency and its impact on e-governance adoption. Our meticulously crafted online survey, distributed via WeChat across significant cities (Beijing, Shanghai, Tianjin, Changsha), yielded 396 responses (384 analyzable). Utilizing Structural Equation Modeling (SEM), we unearthed key influencers of subjective norms, including perceived ease and usefulness, trust, supportive conditions, and past tech exposure. These norms, in turn, positively shape attitudes. Crucially, educational background emerges as a moderator, amplifying the positive link between attitudes and e-governance engagement intent. This underscores the necessity of an inclusive, customized e-governance approach, offering valuable policy insights and advocating for holistic solutions for older adults. Our research yields empirical and theoretical contributions, paving the way for actionable Social Sustainability Marketing Technologies in China, particularly championing digital inclusivity for seniors.