This research was conducted with the intention of investigating and analyzing the factors that influence the views that consumers have of advertising on social media platforms. The goal of this study is to look at the many ways that new media ads affect consumers’ purchasing behavior. An evaluation of the validity and reliability of the measures has been carried out with the assistance of confirmatory factor analysis. In addition, the quantitative research approach makes use of both simple random sampling and statistical sampling. The information was gathered via the use of a questionnaire that was issued to fans of new media. Using a Likert scale with five points, the questionnaire’s questions were evaluated to ensure that they were appropriately worded. The total sample size that is employed is 359. The purchase behavior of consumers of new media has been evaluated based on five variables, including the ability to attract attention, provide amusement, establish legitimacy, emphasize creative character qualities, and evoke emotional appeal. The objective of this study paper is to investigate the impact that advertisements broadcast via new media have on consumers’ decision-making processes regarding the acquisition of goods and services. The research’s findings show that when consumers are weighing their options for purchase, advertisements having the largest impact on their purchasing decisions in new media. With the goal of offering important insights into the new media advertising industry, the author seeks to link these results with pertinent ideas from the theoretical framework.

The objective of this paper is to assess the influence of various types of crises, including the Subprime, COVID-19, and political crises, on corporate governance attributes, regulations, and the association with bank risk. The consecutive occurrences of crises have significantly impacted the global economy, causing substantial disruptions across various facets of the international banking system. Our hypothesis posits that these crises not only influence governance characteristics and regulations but also impact their correlation with the risk and financial distress experienced by banks. Our study is conducted within the Tunisian context spanning from 2000 to 2021, utilizing a GMM regression on a dataset comprising 221 bank-year observations. Our findings indicate that crises have a discernible effect on the relationship between corporate governance and bank risk, as well as between regulation and bank risk. Our results are strong in a range of sensitivity checks, including the use of alternative proxies to measure the bank risks and corporate governance metrics.

Even in the late stages of the COVID-19, the physical and psychological trauma caused by the epidemic continues to affect people, particularly university students, whose physical and psychological health is vulnerable to environmental influences. The purpose of this article is to investigate the relationship between learning adaptability and “state” anxiety among university students enrolled during the COVID-19(2020-2022), as well as the role of self-management in mediating this process. The findings reveal a negative association between college students' academic adjustment and their state anxiety, a process that also includes a mediation role for self-management, with subjects in this research being college students enrolled during COVID-19. This study offers a theoretical foundation for investigating the factors influencing anxiety from an operationalized viewpoint, as well as for further effective regulation of university students' mental health and anxiety reduction.

Infrastructure development policies have been criticised for lacking a deliberate pro-gender and pro-informal sector orientation. Since African economies are dual enclaves, with the traditional and informal sectors female-dominated, failure to have gendered infrastructure development planning and investment exacerbates gender inequality. The paper examines the effect of the infrastructure development index, the size of the informal economy, and the level of economic development on gender inequality. The paper applies the panel autoregressive distributed lag method to data on the gender inequality index, infrastructure development index, GDP per capita, and size of the informal sector for the period 2005–2018. The sample consists of 44 African countries. The research established that the infrastructure development index, its sub-indices, GDP per capita, and the size of the informal sector are crucial dynamics that governments need to consider carefully when formulating development policies to reduce gender inequality. The research found that investment in infrastructure in general, transport infrastructure, and energy infrastructure reduces gender inequality. infrastructure development has gender inequality increasing effects in some countries and gender inequality reducing effects in others. The pattern suggests that at the continental level a Kuznets-type patten in the relationship between gender inequality and infrastructure development, gender inequality and size of informal sector, and gender inequality and GDP per capita exists. Some countries are in the region where changes in these covariates positively correlate with gender inequality, while others are in the region where further increases in the covariates reduce gender inequality.