The study employed a qualitative approach to determine the influence and effectiveness of storytelling in shaping the Alpha generation’s buying decisions and consumption behaviours. The students of the University of Lagos Junior Secondary School were selected for the study. The interview questions were set to focus on factors like experiences, sources of storytelling communication, the outcomes and the affective effects. Twenty-five students were purposively selected out of one hundred and twelve (112) population for the interview based on the conditions for selection. Thematic analysis was used and a total of 244 themes were identified. Four (4) major themes were later identified in thematic synthesis through coding translation. The findings revealed that storytelling is effective and strategic in brands targeted at the Alpha generation, hence, the generation relied on storytelling to choose brands in convenience, impulsive and shopping products, and radio and television were the main sources of storytelling campaigns among the generation. Storytelling wrapped in songs, entertainment, dancing, drama, etc. captivated and influenced the generation, and children used the information from the storytelling campaigns to influence family purchase decisions and parents’ buying decisions and behaviours.

Nigeria’s palm oil processing industry poses significant environmental pollution risks, jeopardizing the country’s ability to meet the UN’s 17 Sustainable Development Goals (SDGs) by 2030. Traditional processing methods generate palm oil mill effluent (POME), contaminating soil and shallow wells. This study investigated water samples from five locations (Edo, Akwa-Ibom, Cross River, Delta, and Imo states) with high effluent release. While some parameters met international and national standards (WHO guidelines, ASCE, NIS, and NSDWQ) others exceeded acceptable limits, detrimental to improved water quality. Results showed, pH values within acceptable ranges (6.5–8.5), high total conductivity and salinity (800–1150 µS/cm), acceptable hardness values (200–300 mg/L), nitrite concentrations (10–45 mg/L), excessive magnesium absorption (> 50 mg/L), biochemical oxygen demand (BOD) indicating significant pollution (75–290 mg/L), total dissolved solids (TDS) exceeding safe limits in four locations, total solids (TS) exceeding allowable limits for drinking water (310–845 mg/L), water quality index (WQI) values ranged from “poor” to “very poor”. POME contamination by metals like magnesium, nitrite, chloride, and sodium compromised shallow well water quality. Correlation analysis confirmed robust results, indicating strong positive correlations between conductivity and TDS (r = 0.85, p < 0.01) and pH and total hardness (r = 0.65, p < 0.05). The study emphasizes the need for environmentally friendly palm oil processing methods to mitigate pollution, ensure safe drinking water, and achieve Nigeria’s SDGs. Implementation of sustainable practices is crucial to protect public health and the environment.

Energy systems face serious difficulties due to economic policy uncertainty, which affects consumption trends and makes the shift to sustainability more difficult. While adjusting for economic growth and carbon emissions, this study examines the dynamic relationship between economic policy uncertainty and energy consumption (including renewable and nonrenewable) in China from 1985Q1 to 2023Q4. The research reveals the frequency-specific and time-varying relationships between these variables by employing sophisticated techniques such as Wavelet Cross-Quantile Correlation (WCQC) and Partial WCQC (PWCQC). Economic policy uncertainty and energy consumption do not significantly correlate in the short term; however, over the long term, economic policy uncertainty positively correlates with renewable energy consumption at medium-to-upper quantiles, indicating that it may play a role in encouraging investments in sustainable energy. On the other hand, EPU has a negative correlation with nonrenewable energy usage at lower quantiles, indicating a slow move away from fossil fuels. These results are confirmed by robustness testing with Spearman-based WCQC techniques. The study ends with policy recommendations to maximize economic policy uncertainty’s long-term impacts on renewable energy, reduce dependency on fossil fuels, and attain environmental and energy sustainability in China.

Purpose: This study aims to identify the primary determinants of consumer behavior influencing customer satisfaction in the context of online mobile application (App) purchases of perishable products. Utilizing the well-established SERVQUAL (Service Quality) model, which has been extensively studied in various service-oriented settings, the research seeks to determine the factors with the greatest impact on customer satisfaction during online transactions of perishable products. Design: The investigation focuses on analyzing the five core dimensions of the SERVQUAL model: tangibles, reliability, responsiveness, assurance, and empathy. The study employs a survey methodology administered through Google Forms, targeting the population residing in the Klang Valley of Malaysia. A total of 400 samples were successfully collected using a snowball sampling technique. Methodology: The study employs the SERVQUAL model as the theoretical framework to examine the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. The survey, conducted through Google Forms, targeted the population in the Klang Valley of Malaysia, with a sample size of 400 collected through snowball sampling. Findings: The study’s outcomes reveal the robust predictive capability of the overarching SERVQUAL model in the realm of online perishable product procurement. Notably, the assurance dimension emerges as the most influential factor, emphasizing its pivotal role in shaping and defining customer satisfaction for online retailers of perishable goods in the Malaysian market. Novelty: This research contributes to the understanding of consumer behavior in online perishable product purchases, by identifying determinants of consumer behavior; the study promotes sustainable production and responsible consumption within the perishable products category, offering insights beneficial for online retailers in the Malaysian market. This study aligns with United Nations sustainable development goals especially industry innovation, food security and responsible consumption.

Private states (also referred to as “micronations”) are unique cultural and creative products that involve political, economic, and cultural factors tied to individuals, groups, and specific social contexts. From ancient settlers establishing overseas colonies to modern digital virtual state projects, the forms and operational methods of private states have continuously evolved and innovated. The successful marketing of private states is often accompanied by the creation of narrative elements, such as their histories, constitutions, national flags, and coats of arms, constructing a grand narrative that attracts consumers, in line with the theory of monogatari consumption. As symbolic cultural products, these states not only possess material attributes but, more importantly, also embody cultural experiences and emotional value. Therefore, the significance of studying private states lies in elucidating how they present and operate their unique worldviews and cultural atmospheres to attract participation.

This research analyzes the relationship between political stability, renewable energy utilization, economic progress, and tourism in Indonesia from 1990 to 2020. We employ advanced econometric techniques, including the Fourier Bootstrap Autoregressive Distributed Lag (ARDL) approach and Fourier Toda-Yamamoto causality testing, to ensure the robustness of our results while accounting for smooth structural changes in the data. The analysis uncovers a long-term equilibrium relationship between tourism and its fundamental determinants. Our research reveals significant positive impacts of political stability and renewable energy consumption on tourism in Indonesia. A stable political environment creates a favorable climate for tourism development, instilling confidence in both domestic and international tourists. Promoting renewable energy usage aligns with sustainable tourism practices, attracting environmentally conscious travelers. Furthermore, our findings demonstrate a bi-directional causal relationship between these variables over time. Changes in political stability, renewable energy consumption, and economic growth profoundly influence the tourism sector, while the growth of tourism itself can also stimulate economic development and foster political stability. Our findings underscore the need for environmentally sustainable and politically stable tourism policies. Indonesia’s tourism sector can grow sustainably with renewable energy and stability. Policymakers can develop strategies with tourism, political stability, renewable energy, and economic prosperity in mind.