As a public opinion position to convey the spirit of the Party Central Committee and national policies, the Integrated Media Center plays a vital role in publicity work. However, there are also some problems in the process that hinder further development. The integrated media center has the advantages of understanding the direction of publicity, familiar with the local economic and cultural development, and mastering the production of short videos. If the integrated media assists in the production and promotion of short videos, it will have better publicity effects. This article analyzes the problems in the promotion process of short videos for rural users, in order to establish effective working ideas for the media center and promote local cultural inheritance and innovation.

Puppetry is one of the traditional folk art forms with a long history in China.Puppetry is one of the traditional folk art forms with a long history in China. After it was transmitted to the Gaozhou Prefecture of Guangdong by the Fujian Zhangzhou Puppet Show during the Wanli period of the Ming Dynasty, it gradually took root in the local culture of Guangdong, and the Gaozhou Puppet Theatre was born as a result. Under the radiant influence of Cantonese Opera, the number one theatre in Lingnan, in the western part of Guangdong, the Gaozhou Puppet Theatre has been passed down through the generations, and has used the Cantonese Opera cantata, an element of Cantonese Opera that is the essence of the art, in its unique puppetry accent. Nowadays, when many "non-heritage" cultures are facing difficulties in inheritance and development, it is especially crucial for the puppet theatre of Gaozhou to be able to use the elements of Cantonese Opera's singing in the new era, so as to make Gaozhou Puppet Theatre a new life and make the public appreciate the art again by incorporating the elements of Cantonese Opera's singing.