Laozi’s Ming (name), Qi (tangible part) and Dao (intangible part), coexisting in the same substance, can be compared with Heidegger’s triad existences: Seiende (being), Dasein (beings) and Sein (to be). In Laozi, Dao is the essential metonymy for the existence of things from Wu (void, nothing) to You (there is, reality). The effect of Dao is De (virtue) and the combined term of them is Dao-De (morality). By conceptual blend theory, we may draw the following conclusion from the perspective of Heidegger’s ontology of triad existences and Laozi’s Dao with its companions: any being (Seiende or Ming) exists in the form of combination beings (Dasein or Qi) and to be (Sein or Dao). According to Proper Parts Principle, if z, x, y is used to represent being, beings and to be respectively, then, the expression of all things will be the form: z∃ (x) ⊕ y. In terms of independent concept and function, Dao exists as whole. While from Laozi’s triangular relationship among Ming, Dao and Qi, Dao can be considered as a proper parthood, too. Both Laozi and Heidegger emphasized that existence is changing, but Heidegger attributed the reason for change to time, while Laozi to Dao. Dao can be considered as way, essence, nothingness, empty, void etc. in structure, but it doesn’t mean it’s zero or none-existing. On the contrary, it is a form of existence from exotic domain. Both the numeric expression of Heidegger’s triad existences and Laozi’s triangle existences of Dao with its companions can be written as "z∃x (1) ⊕ y(Ø) Û z{1, Ø}. In which, Ø is empty set as Laozi’s Dao or Heidegger’s Sein (Ø Û 0).

With the implementation of China’s national strategy of “Culture Going-out”, it is important to translate Qingdao folk culture well in order to promote the effective communication of Qingdao folk culture worldwide. However, the uniqueness of folk culture poses certain difficulties for translation. Skopos theory can effectively guide the translation of Qingdao folk culture. From the perspective of this theory, the author analyzes the principles and strategies of English translation of Qingdao folk culture and proposes four translation methods, such as literal translation with notes, equivalent translation, phonetic translation with notes and free translation. Translators can choose the appropriate translation methods according to specific translation purposes.

Sustainable development within music education is essential, particularly in ensuring that popular music can continually and effectively serve educational systems. This research aims to 1) examine pop music chord progression, 2) develop a chord progression book specifically for teaching music students, and 3) evaluate the effectiveness of this educational tool in improving music composition skills. A mixed-methods approach, incorporating both qualitative and quantitative research, was used. Research tools included an interview guide, Ioc forms, a textbook, and a performance assessment form. Interviews were conducted with five experts in pop music composition, while a group of 14 undergraduate music students participated in the experimental study. These methods evaluated how teaching popular music chord composition enhances students’ practical composition abilities. The findings indicate that 1) chord composition in popular music primarily involves five aspects: melody, rhythm, chord structure, music form, and melody development techniques, with melody and chord as the foundational elements; 2) the chord progression textbook for popular music differs from traditional composition theory texts, combining theory and practical application with a focus on chord progression techniques; and 3) instruction in popular music chord composition significantly enhances students’ skills in melody creation, production, and listening, ultimately fostering practical music creation abilities. This study supports the sustainable integration of popular music in both music infrastructure construction and music education system development, offering insights into how such integration can drive long-term advancements in music education.

The employees in academic sector had to face an abrupt change due to Covid-19 pandemic and transformation of education into online and remote learning. This has led to virtual work intensity as an aftermath that negatively influences employees’ job satisfaction. In addition, due to remote working conditions, the lines between work and life had been dimmed and thus, the current situation is important to be addressed for wellbeing of academic staff. This research specifically aims to examine impact of virtual work intensity on job satisfaction among university staff. Furthermore, mediating effect of organizational support and work-life balance on the aforementioned relationship are analyzed to better understand the underlying effects. Through PLS-SEM and using a questionnaire survey, a total of 183 data were collected from teachers and administrative staff of two universities. The results show that virtual work intensity can hinder job satisfaction, while organizational support and work-life balance can improve job satisfaction of academic employees. This is due to the fact that support, and balance act against work intensity that diminishes wellbeing of individuals. This implies the vital role of organizations (e.g., human resource department) in providing support for their staff, and creating an environment, where academic staff can have a better work-life balance, leading to higher rates of job satisfaction as an important factor for psychological wellbeing.

This study aims to have a more diversified view of the online visibility through attempting to evaluate the effectiveness of various SEO strategies in placing on website in search engine result. This research involves 400 respondents where it checks how keywords as one of the SEO strategies affect website ranking as well as technical SEO and off-page strategies. The appropriateness of the relevant keyword, as the result shows, there is a significant connection with the website ranking, closely trailing the importance of technical SEO in positioning the website on the first page, exerting a pronounced impact. While off-page strategies are the third most dazzling one: a significant degree of its residence/impact on website ranking. This research is a significant contribution to the field of digital marketing and its literature as it delivers an in-depth understanding on the major factors that affects online visibility and website ranking.

The purpose of this study was to examine the effect of E-integrated marketing communication on consumers’ purchasing behavior of mobile services. The population for the study involves all orange telecom mobile service customers in Jordan. Three hundred ninety-five questionnaires were distributed to orange telecom customers in Jordan, however, 375 only returned, which has been used for analysis. structural equation modeling using programs such as AMOS was used to investigate the impact of E-integrated marketing communication on consumers’ purchasing behavior. Data was collected through questionnaires was sent to study sample. The results of the study showed that E-integrated marketing communication had a positive impact on consumers’ purchasing behavior. Based on the findings, the study recommended that Orange Telecom should focus more on e-public relations to create a favorable image of the company among different groups of consumers, which can potentially enhance their purchasing behavior towards its mobile services. It is imperative for Orange Telecom to prioritize its e-integrated marketing communication strategy to effectively reach out to its target audience and influence their purchase decisions.