In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a systematic and comprehensive approach, the study analyzes academic publications, industry reports, and case studies to extract theoretical frameworks, empirical findings, and practical insights. The findings underscore a significant transformation catalyzed by AI integration into Customer Relationship Management (CRM). AI enables personalized interactions, fortifies customer engagement through interactive agents, provides data-driven insights, and empowers informed decision-making throughout the customer journey. Four central themes emerge: personalized service, enhanced engagement, data-driven strategy, and intelligent decision-making. However, challenges such as data privacy concerns, ethical considerations, and potential negative experiences with poorly implemented AI persist. This article contributes significantly to the discourse on AI in CRM by synthesizing the current state, exploring key themes, and suggesting research avenues. It advocates for responsible AI implementation, emphasizing ethical considerations and guiding organizations in navigating opportunities and challenges.
This study conducted a systematic literature review on current and emerging trends in the use of artificial intelligence (AI) for community surveillance, using the PRISMA methodology and the paifal.ai tool for the selection and analysis of relevant sources. Five main thematic areas were identified: AI technologies, specific applications, societal impact, regulations and public policy. Our findings revealed exponential growth in the development and implementation of AI technologies, with applications ranging from public safety to environmental monitoring. However, this advancement poses significant challenges related to privacy, ethics and governance, driving a debate on the need for appropriate regulations. The analysis also highlighted the disparity in the adoption of these technologies among different communities, suggesting a need for inclusive policies to ensure equitable benefits. This study contributes to the understanding of the current scenario of AI in community policing, providing a solid foundation for future research and developments in the field.
Countering cyber extremism is a crucial challenge in the digital age. Social media algorithms, if designed and used properly, have the potential to be a powerful tool in this fight, development of technological solutions that can make social networks a safer and healthier space for all users. this study mainly aims to provide a comprehensive view of the role played by the algorithms of social networking sites in countering electronic extremism, and clarifying the expected ease of use by programmers in limiting the dissemination of extremist data. Additionally, to analyzing the intended benefit in controlling and organizing digital content for users from all societal groups. Through the systematic review tool, a variety of previous literature related to the applications of algorithms in the field of online radicalization reduction was evaluated. Algorithms use machine learning and analysis of text and images to detect content that may be harmful, hateful, or call for violence. Posts, comments, photos and videos are analyzed to detect any signs of extremism. Algorithms also contribute to enhancing content that promotes positive values, tolerance and understanding between individuals, which reduces the impact of extremist content. Algorithms are also constantly updated to be able to discover new methods used by extremists to spread their ideas and avoid detection. The results indicate that it is possible to make the most of these algorithms and use them to enhance electronic security and reduce digital threats.
The use of artificial intelligence (AI) in the detection and diagnosis of plant diseases has gained significant interest in modern agriculture. The appeal of AI arises from its ability to rapidly and precisely analyze extensive and complex information, allowing farmers and agricultural experts to quickly identify plant diseases. The use of artificial intelligence (AI) in the detection and diagnosis of plant diseases has gained significant attention in the world of agriculture and agronomy. By harnessing the power of AI to identify and diagnose plant diseases, it is expected that farmers and agricultural experts will have improved capabilities to tackle the challenges posed by these diseases. This will lead to increased effectiveness and efficiency, ultimately resulting in higher agricultural productivity and reduced losses caused by plant diseases. The use of artificial intelligence (AI) in the detection and diagnosis of plant diseases has resulted in significant benefits in the field of agriculture. By using AI technology, farmers and agricultural professionals can quickly and accurately identify illnesses affecting their crops. This allows for the prompt adoption of appropriate preventative and corrective actions, therefore reducing losses caused by plant diseases.
New technologies always have an impact on traditional theories. Finance theories are no exception to that. In this paper, we have concentrated on the traditional investment theories in finance. The study examined five investment theories, their assumptions, and their limitation from different works of literature. The study considered Artificial Intelligence (AI) and Machine Learning (ML) as representative of financial technology (fintech) and tried to find out from the literature how these new technologies help to reduce the limitations of traditional theories. We have found that fintech does not have an equal impact on every conventional finance theory. Fintech outperforms all five traditional theories but on a different scale.
The economy, unemployment, and job creation of South Africa heavily depend on the growth of the agricultural sector. With a growing population of 60 million, there are approximately 4 million small-scale farmers (SSF) number, and about 36,000 commercial farmers which serve South Africa. The agricultural sector in South Africa faces challenges such as climate change, lack of access to infrastructure and training, high labour costs, limited access to modern technology, and resource constraints. Precision agriculture (PA) using AI can address many of these issues for small-scale farmers by improving access to technology, reducing production costs, enhancing skills and training, improving data management, and providing better irrigation infrastructure and transport access. However, there is a dearth of research on the application of precision agriculture using artificial intelligence (AI) by small scale farmers (SSF) in South Africa and Africa at large. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) and Bibliometric analysis guidelines were used to investigate the adoption of precision agriculture and its socio-economic implications for small-scale farmers in South Africa or the systematic literature review (SLR) compared various challenges and the use of PA and AI for small-scale farmers. The incorporation of AI-driven PA offers a significant increase in productivity and efficiency. Through a detailed systematic review of existing literature from inception to date, this study examines 182 articles synthesized from two major databases (Scopus and Web of Science). The systematic review was conducted using the machine learning tool R Studio. The study analyzed the literature review articled identified, challenges, and potential societal impact of AI-driven precision agriculture.
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