Social media interactivity creates consumer’s space of information seeking-sharing where its intensity could produce knowledge, creates new values and changes behavior. The aim of this study is to exploratory investigate the dual role of Generation Z’s information seeking-sharing behavior within green context through the interactive space of social media as a resource for the development of social media marketing strategy. The research employs mixed-method approach of qualitative-explorative data mining, quantitative cross-tabulation Chi-Square test, and integration. Two findings of this research are elaborated. First, consumer’s space of information-seeking leads to the process of green awareness rationalization, i.e., how environment-oriented actions can be rationalized. Second, consumer’s space of information-sharing leads to green social values, i.e., How environment-oriented actions can be socially recognized. The marketing implications of these two findings are business’ efforts to develop green-oriented strategic mindset through space of social media marketing “customer engagement” where the dual role of information seeking-sharing within green context is facilitated.

This study investigates the optimization of ride-sharing services (RSS) on the ride-hailing service (RHS) providers in Bangladesh. This study employed an explanatory sequential mixed method research design- a qualitative study followed by a quantitative one. Qualitative data were collected through focus group discussions and in-depth interviews with twenty (20) riders and drivers in Bangladesh, and quantitative data were collected from 300 respondents consisting of riders and drivers using a convenience sampling technique. Factor analysis and hierarchical cluster analysis were applied to the data analysis. The qualitative analysis reveals several significant factors associated with RSS and RHS, including cost efficiency, fare, fuel consumption, traffic congestion, carbon emissions, environmental pollution, employment opportunities, business growth, and security. The quantitative results indicate that using RSS is associated with more significant benefits than RHS in various aspects, including cost efficiency, fare, fuel consumption, traffic congestion, carbon emissions, environmental pollution, employment opportunities, and expansion of the automobile industry. The findings may assist policymakers in understanding how RSS can yield more incredible economic, environmental, and social benefits than RHS by analyzing fare sharing among passengers, carbon emissions, fuel consumption, and the expansion of the vehicle markets etc. Therefore, the government can formulate distinct policies for RSS holders due to their contributions to economic, social, and environmental concerns. While RHS services are available in many cities in Bangladesh, this study considered only Dhaka and Sylhet cities. Thus, future studies can consider more respondents from other cities for a holistic understanding.

This study explores benefits, barriers and willingness to pay for bike-sharing service in tourism context. Based on a sample of 800 individuals who visited Da Nang, Vietnam between July and August 2023, trends in the barriers and benefits related to bike-sharing service from tourists’ point-of-view were explored. The results show that bike-sharing is appreciated for many reasons, notably for its fun/relaxing, cost saving, ease of city exploration, and promotion of better physical and mental health. However, bike-sharing services are considerably less likely to be viewed as options for faster transportation to a destination or reducing traffic hazards. Notably, eighty-six percent of non-riders indicated contentment with their existing transportation options and a lack of interest in bike-sharing services, a proportion significantly higher than any other group. Predictably, barriers related to the availability of bike-sharing and infrastructure, such as lack of sufficient number of shared bikes, far destination, and poor road conditions were notably more likely to be selected by one-time riders. The results are also evident that a significant portion of tourists is willing to pay to enhance their tourist experience with a bike-sharing service. On average, tourists were willing to pay $0.92 per hour (with a standard deviation of $0.24). This amount reflects the tourists’ recognition of the value added to their mode experience. These findings suggest that bike-sharing service play a significant role in fulfilling an essential transportation niche and have the potential to contribute to enhance tourists’ experience. Efforts aimed at addressing barriers associated with bike-sharing usage could further enhance their contribution to improve tourist satisfaction and boost attraction demand.

The aim of this study is to examine the contributions of the components of employee engagement on knowledge-sharing behavior alongside possible mediating effect of management support. This study collected data from 395 respondents purposively selected from pharmaceutical organizations in Bangladesh. For input and incorporation of sample data, SPSS version 26 was used, whereas the PLS-SEM (version-4) tool was used to test the hypotheses relationships. The findings reveal significant positive effects of adaptation, devotion, and vitality on both knowledge sharing behavior and management support. Adaptation to new technologies and processes enhances employees’ ability and intention to share knowledge, facilitated by robust management support. Similarly, devotion and vitality among employees fosters a supportive environment that is conducive for knowledge exchange. Management support emerges as a critical mediator, amplifying the positive impacts of adaptation, devotion, and vitality on organizational outcomes. These findings address a critical gap in understanding the conditions that enhance knowledge-sharing behaviors in highly regulated industries and provides a valuable framework for organizations to nurture knowledge-sharing cultures that will drive innovation and resilience within emerging markets.