Enterprise green innovation drives sustainable development and contributes to the realization of a ‘beautiful China’. It enhances resource utilization, reduces energy consumption, and achieves economic-environmental objectives through technological advancements. This paper examines the impact of the gender composition of a company’s CEO and CFO on green innovation by empirical research method using the data of the firms listed on Chinese capital market from 2015 to 2022. Our findings indicate that: (1) Male CEOs and CFOs are more likely to promote green innovation compared to their female counterparts; (2) Leadership teams comprising opposite-sex pairs tend to weaken the promotion of green innovation. These conclusions are consistent across state-owned enterprises and within the manufacturing sector. This study provides a novel perspective on enterprise green innovation, offering insights for companies regarding their green innovation strategies and for policymakers in shaping relevant policies.

This study investigates the relationships among entrepreneurship, technical competency, and business performance, focusing on CEOs in the beauty service industry in the Busan area. A total of 215 survey responses were collected, with 213 valid responses selected for final analysis after excluding 2 unsuitable responses. The key findings of the study are as follows: First, entrepreneurship was found to partially influence technical competency. Second, technical competency was found to influence business performance. Third, entrepreneurship was found to partially influence business performance. Fourth, technical competency was found to partially mediate the relationship between entrepreneurship and business performance. Based on these results, the study systematically analyzes and explains the causal relationships among the entrepreneurship of CEOs in the beauty service industry, their technical competency, and business performance. It also seeks to provide useful reference materials for strengthening the innovation and competitiveness of CEOs in the beauty service industry and establishing a theoretical foundation for future research in related fields.