In Industry 4.0, the business model innovation plays a crucial role in enabling organizations to stay competitive and capitalize on the opportunities presented by digital transformation. Industry 4.0 is driven by digitalization and characterized by integrating various emerging technologies. These technologies can potentially change traditional business models and create new value propositions for customers. This paper aims to analyze and review the research papers through a bibliometric approach scientifically. The data were extracted from reputable Clarivate Web of Science (WoS) Core Collection sources from 2010 to 2023 (June). However, the publication started in 2018 for the research fields. The results show that scientific publications on research domains have increased significantly from 2020. VOSviewer, R Language, and Microsoft Excel were utilized for analysis. Bibliometric and Scientometric approaches conducted to determine and explore the publication patterns with significant keywords, topical trends, and content clustering better discussions of the publication period. The visualization of the data set related to research trends of Industry 4.0 in relation to Business Model Innovation resulted in several co-occurrence clusters namely: 1) Business Model Innovation; 2) Industry 4.0; 3) Digital transformation; and 4) Technology implementation and analysis. The study results would identify worldwide research trends related to the research domains and recommendations for future research areas.

This article explores the application of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework in the context of integrating self-driving tractors into agricultural practices. With a focus on understanding the factors influencing the acceptance and adoption of this transformative technology, we delve into the implications for farmers, industry stakeholders, and the future of sustainable agriculture and rural tourism.