This study examines how the framing of organizational gender-equity policies shapes support among Generation Z employees. Drawing on performativity (Butler, 1990) and intersectionality (Crenshaw, 1991), we conceptualize framing as mediating how Gen Z employees perceive equity initiatives. Using a mixed-methods design, we combine survey data from 4,861 Gen Z respondents in 30 countries with directed content analysis of four HR policy documents (coded for equity vs enforcement, identity recognition, and youth engagement). Results reveal a gender gap: Gen Z women strongly endorse inclusive equity measures, consistent with evidence that women show stronger support for equality policies, whereas Gen Z men are more skeptical of policies framed as exclusive or punitive – mirroring polls finding many Gen Z men say equality efforts have gone too far. These findings suggest that performative policy framing activates social identities differently by gender and that intersectional policy language affects reception. Practically, we recommend framing equity initiatives in terms of shared fairness and collective benefit, using transparent rationale and inclusive identity language. Gen Zers expect fair pay, inclusive policies, and transparency, so HR communications should emphasize fairness and allyship to enhance legitimacy and support among this cohort.

The business world is currently undergoing a significant shift towards sustainability and intelligent automation, which presents both promising prospects and formidable hurdles for business owners. The increasing demand for sustainable goods and services, driven by pressing social and environmental issues, opens doors for entrepreneurs to establish companies that address these concerns. Moreover, automation and technological advancements have revolutionized the operational landscape of firms, providing entrepreneurs with novel opportunities to enhance efficiency and foster creativity. However, thriving in this dynamic environment necessitates a fresh skill set and innovative approaches. Entrepreneurs must actively acquire the requisite technological expertise to leverage the potential of intelligent automation while navigating the intricate legislative and social frameworks surrounding sustainability. Furthermore, they must demonstrate agility and adaptability, adept at pivoting strategies and offerings to align with the evolving business panorama. This study’s exploration of the intersection of automation and entrepreneurship resonates deeply with the principles of sustainability. By dissecting the challenges and strategies entrepreneurs use to embrace automation, the research contributes valuable insights to the ongoing discourse on feasible business practices within the context of burgeoning sustainability. The findings will assist policymakers by providing useful information to cultivate an environment conducive to sustainable, technology-based entrepreneurship.