This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

This study explores the complex dynamics of handling augmented reality (AR) data in higher education in the United Arab Emirates (UAE). Although there is a growing interest in incorporating augmented reality (AR) to improve learning experiences, there are still issues in efficiently managing the data produced by these apps. This study attempts to understand the elements that affect AR data management by examining the relationship between the investigated variables: faculty readiness, technological limits, financial constraint, and student engagement on data management in higher education institutions in the UAE, building on earlier research that has identified these problems. The research analyzes financial constraints, technological infrastructure, and faculty preparation to understand their impact on AR data management. The study collected detailed empirical data on AR data management in UAE higher education environments using a quantitative research methods approach, surveys. The reasons for choosing this research method include cost-effectiveness, flexibility in questionnaire design, anonymity and confidentiality involved in the chosen methods. The results of this study are expected to enhance academic discourse by highlighting the obstacles and remedies to improving the efficiency of AR technology data management at higher education institutions. The findings are expected to enlighten decision-making in higher education institutions on maximizing AR technology’s benefits for improved learning outcomes.

The question of whether legal gun ownership is a positive security factor in the Czech Republic is subject to expert debate and depends on several factors, including available crime data, public attitudes, and the legal framework. Some argue that legal gun ownership can dissuade criminals because they know victims may be armed. Many advocates argue that the right to own guns is a fundamental right that should be protected. Sometimes, it is difficult to clearly demonstrate that legal gun ownership directly contributes to crime reduction. Statistical data can be interpreted in different ways. In contrast, the presence of guns can in some situations escalate conflicts that could otherwise be resolved nonviolently. In the Czech Republic, legal gun ownership is relatively strictly regulated. Citizens must meet the conditions established by law, including criminal integrity and passing a theoretical-practical examination of professional competence. This regulation aims to ensure that only responsible and qualified individuals own guns. Therefore, the presented article discusses legal gun ownership as an internal factor of state security. Using statistical data, it analyses the amount of violent crime committed with firearms in relation to the possibility of holding and carrying a gun in the conditions of the Czech Republic and in selected EU countries. Furthermore, with the help of a questionnaire survey, it identifies that legal gun ownership can be considered a positive safety factor in certain situations, if it is associated with strict regulation and a responsible attitude of gun owners. The resulting effect on security depends on a combination of legal frameworks, gun culture, and effective law enforcement.

In the era of rapid information technology development, artificial intelligence (AI) and virtual reality (VR) technologies have gradually infiltrated the field of university English teaching, brought significant applications and impacted to English language learning in listening, speaking, writing, translation, and personalized learning. AI plays a vital role as an auxiliary teaching method in university English instruction, and the integration of VR technology further enhances teaching efficiency. This research will propose relevant recommendations to provide theoretical references for university English education in the age of AI, while also offering insights and guidance to educators in the education industry during the informatization reform of education.