The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.

Natural Protected Areas (NPAs) are critical for biodiversity conservation and ecological balance. These areas are not only refuges for wildlife but also pivotal in promoting sustainable tourism. Geoparks, a unique subset of NPAs, emphasize geological heritage, offering distinctive educational and recreational opportunities. This article explores the significance of Geoparks in Portugal for geotourism and assesses the accessible digital communication strategies of Portuguese Geoparks, emphasizing the analysis of pedagogical concerns. The study highlights the importance of online engagement in enhancing visitor experiences and promoting sustainable tourism practices.

Digitalization has recently gained significant relevance in the education field. The focus has been on its use and application, as well as on training teachers and students to become responsible, competent, and ethical users of technology. This is connected to the creation of policies and programs that promote online learning and interaction from basic to higher education. In this context, this study aims to analyze the scientific production related to digital citizenship through a bibliometric mapping of publications indexed in the Web of Science database. The goal is to identify the main research trends in this field. The results show a growth in the number of publications since 2016, mainly focusing on topics such as digital citizenship media, digital competences, higher education, teachers, students, adolescents, adults, competence, digital literacy, and citizenship education. The presence of a significant number of journals related to the field of education denotes a close relationship between this field and the topic of study. Also, it is revealing a higher concentration of research production in the United States and Europe, with Latin America being absent from this scenario. The study identifies an intellectual structure of the discipline, particularly regarding the most relevant authors, journals, and descriptors. These results are important for understanding the research practices inherent to the field, which projects digital citizenship as an emerging topic. The study concludes by proposing lines of interest for further research on the topic in education and other fields, as well as acknowledging the limitations found in the present article.

In recent years, the rapid development of technologies such as virtual reality, augmented reality, and mixed reality, along with the significant increase in publications related to the Metaverse, demonstrates a sustained growth in interest in this field. Some scholars have already performed bibliometric analyses of this emerging field. However, previous analyses have not been comprehensive due to limitations such as the volume of literature, particularly lacking in co-citation analysis, which is crucial for understanding the interconnectedness and impact of research works. In this study, we used the Web of Science as a database to search for topics related to the Metaverse from 1995 to 2023. Subsequently, we employed CiteSpace for co-citation network analysis to supplement previous research. Through our analysis at the journal, author, and literature levels, we identified core journals and key authors in the Metaverse field. We discovered that Extended Reality (XR), education, user privacy, and terminologies related to the Metaverse are significant research themes within the field. This study provides clear and actionable research directions for future papers in the Metaverse field.

The aim of this study was to make a quantitative contribution to the impact of COVID-19 and Mental on consumer behavior. For this purpose, the data in the Scopus and WoS databases until 5 February 2024 were examined using bibliometric analysis. The data obtained within the scope of this study were classified and analyzed using the VOSviewer program developed for scientific mapping analysis. In the evaluations, 180 studies in the Web of Science database and 371 documents in the Scopus database were identified, and when duplicate studies were combined, 426 studies were included in the analysis. According to the results of the analysis, the journal with the highest number of publications is “Journal of Retailing and Consumer Services”; the organization with the highest number of publications is “Department of management sciences, University of Okara” and “North-West University”; the authors with the highest number of publications and citations are “Wang, Xueqin” and “Yuen, Kum Fai”; and the most cited studies are “Laato et al.” and “Goolsbee and Syverson”. This study provides a comprehensive analysis of the studies on the impact of COVID-19 and mental factors on consumer behavior and makes a qualified contribution to the literature with an important opening.

Researchers at Stanford University in the USA identified the world's Top 2% of Scientists based on data from the Scopus database. This study recognized leading scientists across various sub-fields, ranking them by the sm-subfield-1 (ns) indicator. A total of 174 distinguished scientists from 25 countries were highlighted, with a notable concentration from the USA. Harvard University was a leader, producing top scientists in 16 sub-fields. Among the 174 recognized, four are Nobel Prize Laureates, and two have received the Fields Medal. Ten scientists authored the most frequently cited papers across categories in the Web of Science, including the Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), and Arts & Humanities Citation Index (A&HCI). Professor Georg Kresse authored the most cited paper in three Web of Science categories: multidisciplinary materials science, applied physics, and condensed matter physics. The study further analyzed GDP and population metrics for each top scientist by sub-field. Seventy of the 174 scientists have consistently maintained their top rankings over the past five years.