The paper proposes a methodology for the analysis and evaluation of the traffic scheme of Bulgarian cities. The authors combine spatial, network, and socio-economic analyses of cities with transport operators’ financial-economic evaluation, sociological studies of transport habits, and the possibilities of new information technologies for transport modeling (such as geographic information systems). The model proposes several approaches to optimize the municipality’s transport scheme. It results from a new need to improve urban traffic, the quality of transport services, and the integration of urban transport into the regional economy of Stara Zagora municipality. It presents a description, analysis, and outline of the opportunities for developing urban transport connectivity and mobility in Stara Zagora municipality. The research results show a deficit of transport connectivity between the different parts of the city, reflecting on the regional economy’s development and the efficiency of the environment and the population.

This paper attempts to shed light on the current role of academia in the context of rural areas of low population density, which are regional interaction models. In this study, we follow a qualitative research methodology of a case study. We found that through the case study applied to a hotel unit, that the Academia can through its third mission, and in the context of regional triple helix dynamics (Academia-Business-government interaction), play an important role in terms of knowledge dissemination, wealth creation and employability. The limitations, which our study presents, are principally related to the measurement of the variables. Some of the characteristics of education should be studied more deeply. In the instance of a case study applied to the hospitality industry, it is important to take as limitations of the study to its direct application to any economic context. This study allowed however, contribute to the enrichment of literature through case studies presented in the hospitality industry.