This study aims to elucidate the digital transformation process in Tunisian companies, identify its driving factors, and explain its key success factors. We examine a sample of 70 companies across various economic sectors using a Multinomial Logistic regression to assess the impact of digital strategy, corporate culture, and leadership on digital transformation success. The dependent variable “digital maturity” is categorized into low, medium, and high, with medium serving as the reference category. The results indicate a significant and positive effect of digital strategy on digital transformation success. Leadership influences companies at a low level of digital maturity but does not significantly impact those at a high maturity level. Corporate culture does not significantly affect digital transformation. Digital strategy is crucial for the success of digital transformation in Tunisian companies, while leadership plays a role primarily at lower maturity levels. Corporate culture, however, does not significantly contribute to digital maturity. The study provides insights for Tunisian companies and policymakers to focus on developing robust digital strategies and leadership qualities to enhance digital transformation efforts. This research expands the theoretical base on digital transformation in the Tunisian context, identifying critical success factors and barriers, and confirming the significant role of digital strategy in successful digital transformations.

This study examines the determinants of inflation in Tunisia from 1998 to 2023, with a particular focus on the role of fiscal policy. The study analyzes the long-run and short-run relationships between inflation and key macroeconomic variables, including government expenditure, government revenue, money supply, balance of trade, and budget deficits using ARDL model. The empirical findings reveal that budget deficits have a significant and positive impact on inflation, underscoring the critical role of fiscal imbalances in driving price instability. In contrast, government expenditure, government revenue, money supply, and balance of trade do not exhibit statistically significant long-term effects on inflation. The results highlight the importance of fiscal discipline and effective coordination between fiscal and monetary policies to achieve price stability. These findings provide valuable insights for policymakers in Tunisia and other developing economies facing similar inflationary pressures, emphasizing the need for prudent fiscal management and structural reforms to mitigate inflation volatility and ensure macroeconomic stability.