This review paper delves into the intricate landscape of the digital economy, focusing on the multifaceted interplay between innovation, competition, and consumer dynamics. It investigates the transformative impact of digital technologies on market structures and consumer behaviors, spanning areas such as e-commerce, online publishing, taxation, and big data challenges. By analyzing network effects, market concentration, and the influence of key players like Google and Amazon, this study draws on insights from previous research. Furthermore, it examines evolving regulations with an emphasis on consumer protection, competition law, and privacy concerns. Through a comprehensive exploration of the digital ecosystem, this paper offers a nuanced understanding of how businesses, consumers, and policymakers navigate the complexities of the digital marketplace.

This study examines consumer attitudes toward cryptocurrencies in Slovakia, focusing on the perceived adequacy of their promotion and the influence of demographic factors such as education, gender, and age. The findings reveal that a significant majority of respondents view cryptocurrency promotion as insufficient, with 77.77% expressing dissatisfaction. Demographic factors were found to have minimal impact on attitudes, suggesting that universal barriers—such as trust, technological literacy, and perceived risks—play a more critical role. Social media emerged as a key platform for engaging consumers, particularly younger demographics, provided that campaigns are well-targeted and informative. These results highlight the need for innovative promotional strategies emphasizing transparency, education, and trust-building to bridge the gap between cryptocurrencies and broader consumer adoption. The study contributes to the growing literature on cryptocurrency marketing by providing actionable insights for addressing challenges in emerging markets like Slovakia.

This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.

The study employed a qualitative approach to determine the influence and effectiveness of storytelling in shaping the Alpha generation’s buying decisions and consumption behaviours. The students of the University of Lagos Junior Secondary School were selected for the study. The interview questions were set to focus on factors like experiences, sources of storytelling communication, the outcomes and the affective effects. Twenty-five students were purposively selected out of one hundred and twelve (112) population for the interview based on the conditions for selection. Thematic analysis was used and a total of 244 themes were identified. Four (4) major themes were later identified in thematic synthesis through coding translation. The findings revealed that storytelling is effective and strategic in brands targeted at the Alpha generation, hence, the generation relied on storytelling to choose brands in convenience, impulsive and shopping products, and radio and television were the main sources of storytelling campaigns among the generation. Storytelling wrapped in songs, entertainment, dancing, drama, etc. captivated and influenced the generation, and children used the information from the storytelling campaigns to influence family purchase decisions and parents’ buying decisions and behaviours.

This study uses a Time-Varying Parameter Stochastic Volatility Vector Autoregression (TVP-SV-VAR) model to conduct an empirical analysis of the dynamic effects of China’s stock market volatility on the agricultural loan market and its channels. The results show that the relationship between stock market and agricultural loan market volatility is time varying and is always positive. The investor sentiment is a major conduit through which the effect takes place. This time-varying effect and transmission mechanism are most apparent between 2011 and 2017 and have since waned and stabilized. These have significant implications for the stable and orderly development of the agricultural loan market, highlighting the importance of the sound financial market system and timely policy, better market monitoring and early warning system and the formation of a mature and sound agricultural credit mechanism.

In Central and Eastern European countries, the labour shortage is becoming increasingly pronounced, posing a challenge for the economy. Labour shortages limit the potential national income as many positions remain unfilled, which could lead to a slowdown in economic growth. To address this issue, various solutions need to be explored. This research aims to analyze solutions for alleviating labour shortages, with particular emphasis on measures that encourage workforce participation. One strategy is introducing training and retraining programs that help workers develop skills and adapt to labour market demands. Another option is to promote part-time employment, which may be especially attractive to groups unable or unwilling to work full-time. Enhancing population mobility could also be crucial in addressing labour shortages, particularly in bridging regional disparities. Integrating certain inactive groups, such as retirees, homemakers, students, people with disabilities, and those with low education levels experiencing generational poverty, into the labour market could also yield significant benefits. The study employs quantitative analysis methods and includes a survey that examines citizens’ perspectives on the effectiveness of measures aimed at increasing labour market participation and their economic impact on the Slovak economy. The survey data were collected in 2023 in the region of Rožňava and its surrounding areas.