The MENA region, known for its significant oil and gas production, has been widely acknowledged for its reliance on fossil fuels. The dependence on fossil fuels has led to significant environmental pollution. Therefore, the shift towards a more environmentally friendly and enduring future is crucial. Thus, the current study tries to investigate the effect of green technology innovations on green growth in MENA region. Specifically, we examine whether the effect of green technology innovations on green growth depend on the threshold level of income. To this end, a panel threshold model is estimated for a sample of 10 MENA countries over the period 1998–2022. Our main findings show that only countries with income level beyond the threshold can benefit significantly from green technology innovations in term of green growth. Nevertheless, our findings indicate a substantial and adverse impact of green technology innovation on countries where income levels fall below the specified threshold.

This study investigates the significance of data analytics in digital marketing for sustainable business growth. Data analytics has become an indispensable instrument in the world of digital marketing, offering organisations the means to achieve sustainable growth while minimising their environmental impact. We gathered data from 273 marketing and business consultants, chosen for their expertise in digital channels and data analytics, using a survey research design. The questionnaire, which was validated through expert review and pilot testing, assessed the relationship between data analytics utilization and its impact on competitive advantage and business optimization. We conducted statistical analyses, including descriptive and inferential statistics, using SPSS version 25.0. Findings reveal a significant correlation between data analytics adoption in digital marketing and sustainable business competitive advantage, as well as a notable impact on business optimization. Recommendations emphasise the strategic importance of customer segmentation and predictive analytics in leveraging data analytics for targeted marketing campaigns and proactive adjustments to market trends. This study underscores the indispensability of data analytics in the evolving digital marketing landscape, offering actionable insights for businesses seeking sustainable growth and competitive advantage.

This study aims to evaluate the influence of population dependency ratio on the economic growth of Bangladesh, India, and Pakistan, the three members of the South Asian Association for Regional Cooperation (SAARC). The study covers the time from 1960 to 2021. It also analyses in detail how population aging and the youth dependency ratio affects the development of certain sectors, including industry, services and agriculture. This study uses panel data to determine the influence of population dependency ratios on economic growth. To estimate this effect, we use the Pooled Mean Group/Autoregressive Distributed Lag (PMG/ARDL) technique. Based on the results obtained from the ARDL analysis indicate the presence of a long-term relationship among these variables. These discoveries align with prior empirical research conducted by Lee and Shin, Mamun et al., and Rostiana and Rodesbi. Furthermore, the findings suggest that an increase in the old age population dependency ratio positively influences economic growth within these nations. The long-term relationship findings pertaining to the old and young dependency ratio and economic growth corroborate the conclusions of Bawazir et al., who proposed that the old population dependency ratio exerts a favorable impact, while the young population has an adverse effect on economic growth. Originality: This research focused on the population dependency ratio, a pivotal demographic metric that gauges the proportion of individuals relying on support (including children and the elderly) compared to those of working age. This investigation particularly explores the interconnection between the population dependency ratio and sectoral development, an essential aspect given that various sectors make distinct contributions to economic advancement. Examining how population dynamics affect sectoral development yields valuable insights into the overall economic performance of Pakistan, India, and Bangladesh.

In recent years, an ‘international’ unanimity has been reached as to the importance of collective collaboration to avoid the negative effects of climate change. This requires rethinking the old or traditional development model based on economic growth as the exclusive indicator of wealth. Thus, humanity has an urgent need to adopt a new, more humane and fairer economic model that constitutes an alternative to the models of exponential growth that have dominated in the last two centuries. To do so, humanity is looking to the Degrowth model as a potential concept that aims to reduce wealth from pollutants, seeks more justice (as equity), and the improvement of the capabilities of those who are poor and disadvantaged (in the sense of Amartya Sen and Martha Nussbaum). The purpose of this article is to question this model and whether it actually does improve environmental quality. Additionally, if the response is positive, another question arises: How to finance degrowth especially when we seek other less polluting energy sources whose costs seem to be very high?