This study aims to elucidate the impact of marketing investment dimensions (MTS, MTOE, ROMI) on profitability indicators (ROA, ROE, GPM, OPM) and sustainable growth indicators (SGR, ARG) for service companies. The study population consisted of 135 service companies listed on the Amman Stock Exchange. A purposive sample of 55 companies was selected from this population. Financial reports and statements from 2018–2022 for these companies were analyzed to achieve the study objectives, employing appropriate statistical methods like multiple regression to test hypotheses. Previous literature shows conflicting results regarding the relationship between marketing investment dimensions and profitability/sustainable growth. Some studies found positive impacts, while others did not. This study contributes to this debate by providing statistical evidence. The results show that higher MTS, MTOE, and ROMI have a positive impact on SGR, OPM and ROA but a negative impact on GPM, ARG, and ROE. This underscores that marketing investments should be viewed in conjunction with overall operating expenses. Companies that control other expenses and increase the marketing investment proportion of total operating expenses may achieve better financial performance. Marketing investment metrics can serve as useful diagnostics and measures of effectiveness for improving marketing profitability, financial performance, and growth. In summary, this study statistically demonstrates the nuanced impacts of marketing investments on service company profitability and sustainable growth indicators. The results emphasize analyzing marketing spends in context of broader expenses and overall company financial health.

The primary objective of this paper is to explore the impact of household policies in both Saudi Arabia and Nigeria towards achieving efficient and sustainable economic growth in the 21st century. Fundamentally, the objective of the study was sparked by the basic factors of comparison the importance of culture in international relations, challenges related to terrorism which impede adequate implementations of economic policies, trade facilitation and logistics to enhance economic growth and cross-border movement of goods and services. Systematic literature review (SLR) and content analysis (CA) were used as methodological approaches of the paper. The articles explored for review were accessed using visualization of similarities (VOS) by exploring different database such as: journals, core collection of Web of Science (WOS), peer review sources and library sources. The findings demonstrated that Saudi Arabia and Nigeria have different policies regarding households in achieving sustainable economic growth. On one hand, in Saudi Arabia, the focus is on the economic burden associated with chronic non-communicable diseases (NCDs) and the out-of-pocket spending among individuals diagnosed with these diseases. In addition, the study found that households with older and more educated members, an employed head of household, higher socioeconomic status, health insurance coverage, and urban residency had significantly higher out-of-pocket expenditure in achieving sustainable economic development. On the other hand, Nigeria’s policy is centered around trade liberalization and its impact on household welfare as an integral part of sustainable economic development. The policies implemented in Saudi Arabia and Nigeria have implications for the well-being of their citizens. In Saudi Arabia, the household policies have significantly impacted the quality of life (QoL) of households, particularly those with low income, large size, male-led, urban, and with elderly heads. In Nigeria, trade liberalization policies have mixed welfare implications for households in the aspects of real income, they also induce unemployment in key sectors, such as agriculture and industry. To mitigate negative effects, it is suggested that Saudi Arabia should effectively address chronic non-communicable diseases (NCDs) among the households while Nigeria should efficiently pursue trade liberalization on a sectorial basis, focusing on sectors that do not severely undermine household welfare.

Electricity generation around the world is mainly produced by using non-renewable energy sources especially in the commercial buildings. However, Rooftop solar Photovoltaic (PV) system produced a significant impact on environmental and economical benefits in comparison to the conventional energy sources, thus contributing to sustainable development. Such PV’s system encourages the production of electricity without greenhouse gas emissions that leads to a clean alternative to fossil fuels and economic prosperity even in less developed areas. However, efficiency of rooftop solar PV systems depends on many factors, the dominant being geographical (latitude, longitude, and solar intensity), environmental (temperature, wind, humidity, pollution, dust, rain, etc.) and the type of PV (from raw material extraction and procurement, to manufacturing, disposal, and/or recycling) used. During the feasibility analysis of the environment, geographical conditions are keep in well consideration, but the pollution level of the city is always overlooked, which significantly influences the performance of the PV installations.     

Therefore, this research work focused on the performance of rooftop solar PV installed in one of the most polluted city in India. Here, the loss in power generation of rooftop solar PV has been studied for the effect of deposited dust particles, wind velocity before and after the cleaning of the panels. The actual data has been utilized for the calculation of the energy efficiency and power output of the PV systems. According to the results, it has been concluded that dust deposition, wind speed and pollution level in city significantly reduces the efficiency of solar photovoltaic panel. Hence, an overview of social and environmental impacts of PV technologies is presented in this paper along with potential benefits and pitfalls.

The main purpose of this paper was to examine the impact of generative artificial intelligence (AI) on employee well-being and work dynamics. Using qualitative methodology, three semi-structured interviews were conducted to investigate the implications of generative AI on employee outcomes such as efficiency, job satisfaction, ethical considerations, and work-life balance. The findings highlighted the potential benefits and risks associated with generative AI implementation in the workplace. The study contributed to the literature by adopting a qualitative approach, allowing in-depth exploration of individual experiences with generative AI in the workplace. The study discussed the implications for employers, employees, and society.

Enterprise Resource Planning (ERP) system utilization and Environmental, Governance, Social (ESG) practice incorporation have jointly wielded significant influence on various aspects of accounting operations. On the other side, leveraging the robust information infrastructure, Taiwanese firms have widely implemented ERP systems and have been aligning with international ESG initiatives in recent years. The objective of this study is to investigate the impact of ERP utilization and ESG practices on real and accrual earnings management among firms listed in Taiwan over an 19-year span from 2003 to 2021. The results of this study suggest duration of ERP implementation has a negative impact on accruals earnings management, but has a positively influence on real management. The results underscore the significant influence of ERP utilization duration on the different aspects of corporate earnings management activity. Additionally, our investigation illustrates a negative association between the corporate assimilation of ESG practices and both real and accrual earnings management. This reveals that enterprises committed to implementing ESG practices highlight long-term substantive operations over the short term periodic performance of financial statements.

As the aging trend intensifies, the Chinese government prioritizes technological innovation in smart elderly care services to enhance quality and efficiency, catering to the diverse needs of the elderly. This study examines the acceptance and usage behavior of smart elderly care services among elderly individuals in Xi’an, using a modified Unified Theory of Acceptance and Use of Technology (UTAUT) model that includes digital literacy as a moderating variable. Data were collected via a survey of 299 elderly individuals aged 60 and above in Xi’an. The study aims to identify factors influencing the acceptance and usage behavior of smart elderly care services and to understand how digital literacy moderates the relationship between these factors and usage behavior. Regression analysis assessed the direct effects of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Conditions (FC) on usage behavior. These dimensions were then integrated into a comprehensive index Service Acceptance to evaluate their overall impact on usage behavior, with behavioral intention examined as a potential mediating variable. Results indicate that EE and SI significantly impact the adoption of smart elderly care services, whereas PE and FC do not. Behavioral intention mediates the relationship between these variables and usage behavior. Additionally, gender, age, and digital literacy significantly moderate the impact of service acceptance on usage behavior. This study provides valuable theoretical and practical insights for designing and promoting smart elderly care services, emphasizing the importance of usability and social promotion to enhance the quality of life for the elderly.